#CambridgeWOTY
Thanks @yougov.co.uk for this interesting poll on our #CambridgeWOTY. 👇

What do you think of #parasocial?
Cambridge Dictionary have declared "parasocial" their word of the year, but 59% of Britons say they've never heard the term before

Confident know what it means: 11%
Vaguely know what it means: 15%
Have heard it, but don't know what it means: 15%
Have not heard it: 59%

yougov.co.uk/topics/socie...
November 19, 2025 at 4:51 PM
Capturing the 2025 zeitgeist, #parasocial is our Cambridge Dictionary #WordOfTheYear2025.

We asked @cam.ac.uk's Professor @simoneschnall.bsky.social to explain what’s driving the rise of parasocial relationships.

🔗 Learn more about our #CambridgeWOTY: https://cambrid.ge/4if1CTq
Why people form parasocial relationships – Cambridge Dictionary Word of the Year 2025
YouTube video by Cambridge Dictionary
youtu.be
November 18, 2025 at 4:15 PM