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Investing.com -- Spotify Technology SA (NYSE:SPOT) stock surged 5.4% following the company’s announcement of upcoming price increases for its Premium subscription service across multiple international markets. The streaming giant revealed plans to raise Premium subscription prices over the next month in regions including South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region. Current Premium subscribers in these markets will be notified via email about the changes to their subscription rates. While Spotify did not specify exact price increases for each market, the company provided an example showing a €1 monthly increase from €10.99 to €11.99 in an unspecified European country. This represents approximately a 9% price hike for that particular subscription tier. The price adjustment comes as part of what Spotify describes as its commitment to "delivering a world-class, personalized experience" and to "continue to innovate on our product offerings and features." The company indicated that occasional price updates are necessary to bring users "the best experience." This marks Spotify’s latest move to improve its revenue streams as the company continues to balance growth in its subscriber base with profitability goals. The market’s positive reaction suggests investors view the price increases as a favorable step toward enhancing the company’s financial performance. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C. With SPOT making headlines, savvy investors are asking: Is it truly valued fairly? In a market full of overpriced darlings, identifying true value can be challenging. InvestingPro's advanced AI algorithms have analyzed SPOT alongside thousands of other stocks to uncover hidden gems. These undervalued stocks, potentially including SPOT, could offer substantial returns as the market corrects. In 2024 alone, our AI identified several undervalued stocks that later surged by 30 or more. Is SPOT poised for similar growth? Don't miss the opportunity to find out.

Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.

Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.

This American Life · Episode

Streaming service announces second price increase within 18 months, affecting 236 million global premium subscribers with individual plans rising 8.3%.

Monthly premium costs increase from €10.99 to €11.99 for subscribers across South Asia, Middle East, Africa, Europe, Latin America, and Asia-Pacific regions.

Streaming service announces second price increase within 18 months, affecting 236 million global premium subscribers with individual plans rising 8.3%.

Monthly premium costs increase from €10.99 to €11.99 for subscribers across South Asia, Middle East, Africa, Europe, Latin America, and Asia-Pacific regions.

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