#RetailMedia,#Ecommerce
#Zalando übernimmt #AboutYou – ein Meilenstein im deutschen #ECommerce!

💥 Die Fusion bringt Einsparungen & stärkt Zalandos Position im #RetailMedia Markt. Doch wie behaupten sie sich gegen #Shein & #Temu?

Spannende Zeiten für #Advertiser! 📈

Mehr dazu: www.sueddeutsche.de/wirtschaft/z...
Zalando übernimmt About You: Mode-Disruptoren tun sich zusammen
Zalando und About You schließen sich zusammen, um der wachsenden Konkurrenz aus Asien standzuhalten. Beide Unternehmen sollen vorerst als separate Marken weitergeführt werden.
www.sueddeutsche.de
December 11, 2024 at 6:57 PM
ICYMI: Criteo reports record profits as retail media drives fourth quarter growth #Criteo #RetailMedia #Ecommerce #DigitalMarketing #QuarterlyResults
Criteo reports record profits as retail media drives fourth quarter growth
Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024.
ppc.land
February 16, 2025 at 5:49 AM
European retail media partnerships extend as measurement challenges persist #RetailMedia #DigitalMarketing #Ecommerce #BrandPartnerships #MediaMeasurement
European retail media partnerships extend as measurement challenges persist
Brands working with 4-6 retail media networks doubled in 2025, while standardization gaps limit growth.
ppc.land
July 15, 2025 at 12:45 PM
Retailers are leveraging first-party data, shopper behavior & media arms to turn transactions into targeting engines. The result: a fast-growing ecosystem now worth close to $100bn – & accelerating

#retailmedia #adtech #digitalmarketing #onlinemarketing #ecommerce

www.thedrum.com/news/2025/06...
Retail media’s top 10 networks: who’s shaping this $100bn ad frontier?
Retail media has gone from niche digital add-on to frontline battleground. Here are 10 big players shaping the space – and the execs behind the ad dollars.
www.thedrum.com
June 12, 2025 at 11:31 AM
"Retail Media’s Performance Dilemma" | Selling ads to suppliers can transform the relationship, shifting retailers to sellers and suppliers to buyers. Armando Roggio analyzes the promise — and peril — of #retailmedia in this excellent piece. www.practicalecommerce.com/retail-media... #ecommerce
June 22, 2025 at 12:07 PM
PayPal leverages ecommerce data & Venmo acquisition to expand ad capabilities.

How will this impact the #RetailMedia landscape?

#Fintech #AdTech

PayPal, Sam’s Club, and Nordstrom Plan to Grow Ad Businesses
Retailers are looking for more creative and traditional marketing.
bit.ly
April 5, 2025 at 1:02 PM
"Google-Criteo Deal Unlocks Retail Media." Advertisers can now run placements on enterprise #ecommerce sites via Google, upending the digital #retailmedia market. We explain the deal and its repercussions to Amazon and elsewhere. www.practicalecommerce.com/google-crite...
September 14, 2025 at 10:07 AM
February 5, 2025 at 7:01 PM
Big move, Amazon: Retailers can now use Amazon's ad tools on their own sites! 🚀 This expands its ad dominance & taps into the retail media market. #AmazonAds #RetailMedia #Ecommerce
www.cnbc.com/2025/01/09/a...
Amazon aims to expand advertising business by letting retailers use its ad tools on their stores
Amazon Retail Ad Service will allow sites to show "contextually relevant ads in the right place and at the right time" in search results, the company said.
www.cnbc.com
January 12, 2025 at 5:36 AM
ICYMI: Retail media surge: Sponsored products drive 22% growth in European market #RetailMedia #SponsoredProducts #DigitalMarketing #Ecommerce #AdTech
Retail media surge: Sponsored products drive 22% growth in European market
How brands can capitalize on the fastest-growing ad format as performance budgets shift.
ppc.land
April 24, 2025 at 1:24 PM
ICYMI: Criteo: Major Retail Media Client Change Impacts Growth Outlook #Criteo #RetailMedia #DigitalMarketing #Ecommerce #ClientRelations
Criteo: Major Retail Media Client Change Impacts Growth Outlook
Criteo revises retail media outlook amid client changes, highlighting industry shifts while maintaining strong financial position despite headwinds.
ppc.land
May 4, 2025 at 9:51 AM