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Richard Fletcher

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by Richard Fletcher

richardfletcher.bsky.social
Looking forward to presenting the results of this report at the News Impact Summit in Warsaw tomorrow.

ejc.net/events/news-...

by Richard Fletcher

richardfletcher.bsky.social
If you are interested in how this all varies by country (in some cases, it does), check out the @reutersinstitute.bsky.social report, by @felixsimon.bsky.social @rasmuskleis.bsky.social and myself.

reutersinstitute.politics.ox.ac.uk/generative-a...
Generative AI and news report 2025: How people think about AI’s role in journalism and society
Our survey explores how people use generative AI in their everyday lives, what they think its impact will be on different areas of society, and what they think about its use in news and journalism spe...
reutersinstitute.politics.ox.ac.uk
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by Richard Fletcher

richardfletcher.bsky.social
But if we look at the difference between the proportion that trust and the proportion that distrust we start to see some patterns.

⬆️ A few systems, like ChatGPT, Gemini and Copilot are more trusted than distrusted.

⬇️ Others, like Meta AI and DeepSeek are more distrusted than trusted.
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by Richard Fletcher

richardfletcher.bsky.social
Finally, some data on trust. It's difficult to interpret data on trust in gen AI systems at the moment because there is limited public awareness - with the exception of ChatGPT, 50% or more have not even heard of them.
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by Richard Fletcher

richardfletcher.bsky.social
In more detail we can see that while most 'getting information' tasks have grown in the last year, most media creation tasks have not - with the exception of using generate AI to create images.
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by Richard Fletcher

richardfletcher.bsky.social
What are people using gen AI for?

We've seen a significant shift in the last year, with using AI to get information (e.g. answering factual questions) overtaking using it to create media (e.g. writing emails, making images).

Will this be the main use of gen AI in the future?
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by Richard Fletcher

richardfletcher.bsky.social
No surprises that there's an age gap in the use of gen AI, with use more widespread among younger people.

But this only applies to standalone systems like ChatGPT. For AI embedded in other products, like Meta AI and Copilot, there's no age gap because the host product is used by people of all ages.
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by Richard Fletcher

richardfletcher.bsky.social
On the use of specific systems, ChatGPT is still the most widely used (22% weekly) - ahead of Gemini (11%), Meta AI (9%) and Copilot (6%).

Worth remembering that the public's use of a lot of the tools favoured by experts, like Claude and Perplexity, is still very marginal - 1% weekly.
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by Richard Fletcher — Reposted by: Meredith Broussard

richardfletcher.bsky.social
A thread on how people's use of generative AI has changed in the last year - based on survey data from 6 countries (🇬🇧🇺🇸🇫🇷🇩🇰🇯🇵🇦🇷 ).

First, gen AI use has grown rapidly.

Most people have tried out gen AI at least once (61%), and 34% now use it on a weekly basis - roughly doubling from 18% a year ago.
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by Richard Fletcher

richardfletcher.bsky.social
New paper on news avoidance around climate change, based on data from 8 countries.

We aim to add a bit of nuance to what we already know about news avoidance in general, particularly on the association between avoidance and specific emotional responses to climate news.

doi.org/10.1177/1464...
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Reposted by: Richard Fletcher

rasmuskleis.bsky.social
How do people think different sectors’ use of generative AI will change their experience of interacting with them?

More optimists than pessimists for e.g. science and search engines, but more pessimists than optimists for news media, government, and – especially – politicians 1/3
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Reposted by: Richard Fletcher

reutersinstitute.bsky.social
How do people use generative AI in their daily lives? And how do they use it for news?
These are two of the questions we explore in a new report, based on fresh survey data from 🇦🇷🇩🇰🇫🇷🇯🇵🇬🇧🇺🇸

🔗 Full report
buff.ly/mv3Jc5r
🧵 Key findings in thread
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Reposted by: Richard Fletcher, Hugo Mercier, Andreas Jungherr

felixsimon.bsky.social
🚨✨ Publication alert: How do people in 6 countries (🇬🇧 🇺🇸 🇫🇷 🇦🇷 🇩🇰 🇯🇵 ) use AI 🤖 and think about it in the context of information, news, and institutions?

Our new @reutersinstitute.bsky.social survey research (n ≈ 12,000) with @richardfletcher.bsky.social & @rasmuskleis.bsky.social explores this.
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Reposted by: Richard Fletcher

reutersinstitute.bsky.social
🤩 Meet our new Journalist Fellows joining us this term:

🇦🇺 Vince Chadwick
🇺🇸 Dante Dallago
🇧🇬 Boryana Dzhambazova
🇳🇬 Patrick Egwu
🇫🇮 Salla-Rosa Gröhn
🇮🇳 Banjot Kaur
🇬🇧 William Kremer
🇲🇽 Adriana Navarro Ramírez
🇭🇷 Barbara Strbac
🇵🇸 Shatha Yaish

reutersinstitute.politics.ox.ac.uk/news/10-jour...
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by Richard Fletcher

richardfletcher.bsky.social
Great to see that @eduardosuarez.bsky.social has been appointed Director of Editorial at @reutersinstitute.bsky.social. The research team benefits hugely from having such a great comms team to promote and discuss our work (and the wider work of the Institute) - and I know everyone appreciates it.
Eduardo Suárez, appointed Director of Editorial of the Reuters Institute
Under his leadership, the Institute’s original reporting and digital footprint has grown substantially. In his new enhanced role, he’ll create an in-depth series on journalism.
reutersinstitute.politics.ox.ac.uk
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Reposted by: Richard Fletcher

felixsimon.bsky.social
Always a bit awkward to do these posts but I was delighted to learn at the Future of Journalism Conference last week that I won @digitaljournalism.bsky.social's Outstanding Article of the Year Award for my paper on how AI reshapes the news' dependency on platforms companies.
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by Richard Fletcher

richardfletcher.bsky.social
Delighted to take on this extra role alongside my current role as Director of Research!
reutersinstitute.bsky.social
Reuters Institute @reutersinstitute.bsky.social · 29d
We are thrilled to announce that our Director of Research @richardfletcher.bsky.social has been named Deputy Director of the Reuters Institute. He will take on an expanded role while still leading its research team

Read our announcement
reutersinstitute.politics.ox.ac.uk/news/directo...
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Reposted by: Richard Fletcher

reutersinstitute.bsky.social
Our research team will attend the @cujournmedcul.bsky.social #FoJ2025 this week presenting papers on AI, election misinformation, climate news and more.

Read the summaries of the research they'll be sharing below 👇
Here are the papers at the Future of Journalism Conference 2025 presented by Reuters Institute researchers
The presented research focuses on AI's role in misinformation and elections, how it can be used to illustrate climate news, and the effects of exposure to news about climate protests
buff.ly
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Reposted by: Richard Fletcher

reutersinstitute.bsky.social
We are thrilled to announce that our Director of Research @richardfletcher.bsky.social has been named Deputy Director of the Reuters Institute. He will take on an expanded role while still leading its research team

Read our announcement
reutersinstitute.politics.ox.ac.uk/news/directo...
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by Richard Fletcher

richardfletcher.bsky.social
More details in the paper!

doi.org/10.1177/1464...
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
doi.org
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by Richard Fletcher

richardfletcher.bsky.social
Worth noting that overall people are more likely to think that people their age, gender, and political views are covered fairly than unfairly (though large %s say don't know).

Also important to remember that these are people's perceptions. People can see fairness or unfairness where there is none.
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by Richard Fletcher

richardfletcher.bsky.social
We do not find much evidence of this.

But, middle-aged people in countries with more middle-aged journalists are more likely to think coverage of people their age is fair.

That's not to say representation isn't important - and for various reasons it is hard to find patterns at the national level
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by Richard Fletcher

richardfletcher.bsky.social
We used @worldsofjournalism.bsky.social data to see whether fairness perceptions map onto demographic differences within the journalistic profession (eg. are women more likely to think they are covered fairly in countries with more women journalists?)
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by Richard Fletcher

richardfletcher.bsky.social
Those on the left and right are typically less likely than those in the centre to think their political views are covered fairly - but the results vary a lot by country.

In the US those on the right are much less likely to think their views are covered fairly, but this is not a common pattern.
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by Richard Fletcher

richardfletcher.bsky.social
In most countries women are less likely than men to think that coverage of people their gender is fair.
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by Richard Fletcher

richardfletcher.bsky.social
Perceived fairness of coverage of "people my age" tends to have a curved relationship with age - so the youngest and oldest are less likely to think coverage is fair than those in middle age.
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by Richard Fletcher

richardfletcher.bsky.social
New paper with @kirstenaeddy.bsky.social in Journalism on whether people across 45 countries think news coverage of people their age, their gender, and with their political views is fair or unfair.

We outline some interesting demographic differences (more details in 🧵)...

doi.org/10.1177/1464...
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Reposted by: Richard Fletcher

reutersinstitute.bsky.social
📌 We are looking for a new Director of Journalist Programmes

The successful candidate will lead on the delivery, strategic development, and long-term financial sustainability of all Journalist Programmes at the Institute.

Apply by Mon 1 Sept, noon (UK time)
More info: buff.ly/FTCNDd1
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Reposted by: Richard Fletcher

eduardosuarez.bsky.social
...And it happened again!

It's worth keeping in mind:

1. The name and logo there are the Washington Post's , not Apple's.
2. There is no AI labelling and no way whatsoever for users to know these are summaries created by Apple, not the news org.
bsky.app/profile/geof...
geoffreyfowler.bsky.social
Geoffrey A. Fowler @geoffreyfowler.bsky.social · Jan 15
This is my periodic rant that Apple Intelligence is so bad that today it got every fact wrong its AI a summary of @washingtonpost.com news alerts.

It's wildly irresponsible that Apple doesn't turn off summaries for news apps until it gets a bit better at this AI thing.
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Reposted by: Richard Fletcher

reutersinstitute.bsky.social
Only 27% of the top editors across 240 major outlets in 12 markets are women, according to our new factsheet by @amyrossarguedas.bsky.social @mitalilive.bsky.social and @rasmuskleis.bsky.social

Markets covered: 🇯🇵🇰🇷🇲🇽🇺🇸🇬🇧🇧🇷🇩🇪🇫🇮 🇭🇰🇿🇦🇪🇸🇰🇪
buff.ly/PdP9oxD
🧶 Fndings in thread
Women and leadership in the news media 2025: Evidence from 12 markets
In this Reuters Institute factsheet we analyse the gender breakdown of top editors in a strategic sample of 240 major online and offline news outlets in 12 different markets.
reutersinstitute.politics.ox.ac.uk
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