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Deidre Popovich @drpop.bsky.social · 13d

4 years. 208 weeks. Countless workouts. 🚴‍♀️
Peloton keeps me strong on the outside and grounded on the inside. Grateful for every mile and every moment of calm. #Peloton #4YearStreak #StrongerEveryDay #MindBodyBalance

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Deidre Popovich @drpop.bsky.social · 22d

🎃 Halloween candy is getting a major glow-up! I shared thoughts with The Food Institute on flavor mashups, better-for-you treats & playful packaging.
Full article 👉 foodinstitute.com/focus/hallow...
#Halloween2025 #FoodTrends #CandyMashups

Halloween 2025: Consumers Crave Flavor Mashups, Value - The Food Institute

Halloween spending is rather strategic in 2025, with consumers craving novelty, better-for-you treats, and – above all else – value. Budget-conscious buying is especially reshaping the candy aisle.

foodinstitute.com

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Deidre Popovich @drpop.bsky.social · Aug 9

I hope we can move past this anti-science climate and remember that public health saves lives. The CDC is made up of people dedicated to protecting our communities. Violence is never the answer. www.nbcnews.com/news/us-news...

What we know about the Atlanta shooting near the CDC and Emory University

One DeKalb County officer was fatally shot when a man opened fire Friday afternoon. The suspect was also shot and died from his injuries, police said.

www.nbcnews.com

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Deidre Popovich @drpop.bsky.social · Aug 6

Thank you! 😊

Deidre Popovich @drpop.bsky.social · Aug 6

We just published in @theconversation.com: Insurance warning signs in doctor’s offices may unintentionally silence patients. Even brief mentions of cost can suppress important conversations. Read our research → theconversation.com/insurance-wa...

#healthcare #patients #behavioralscience #trust

Insurance warning signs in doctors’ offices might discourage patients from speaking openly about their health

Those signs about surprise insurance charges are intended to keep patients informed – but new research points to a negative side effect.

theconversation.com

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Deidre Popovich @drpop.bsky.social · Jul 26

Okay, I have to admit I have been somewhat obsessed with Dubai chocolate lately. Not sure how I feel about the comparison to pumpkin spice... www.wsj.com/tech/dubai-c...

Is Dubai Chocolate the Next Pumpkin Spice?

Social media fueled a flavor mix of chocolate, pistachio and kataifi dough—and now big food companies are betting on its staying power.

www.wsj.com

Deidre Popovich @drpop.bsky.social · Jun 24

🛍️ Wish lists aren't just shopping tools—they're self-control in disguise.

Honored to be featured in the Detroit Free Press discussing our research on how wish lists help curb impulse buying.

Add to list ➡️ Pause ➡️ Rethink ➡️ Save 💸
#BehavioralScience #Consumers

www.freep.com/story/money/...

Social media influencers try to get us to buy more: Here's how to beat them at their game

How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you with an impulse buy.

www.freep.com

Deidre Popovich @drpop.bsky.social · Jun 18

It's exhausting. Hang in there! 💪 ✨

Deidre Popovich @drpop.bsky.social · Jun 18

Caitlin Clark is lifting the entire WNBA — higher ticket sales, ratings, merch, and visibility. The hostility she faces reflects what many overachieving women endure: jealousy over impact. Success for one woman can be a win for all. Act like it. #WNBA #WomenSupportingWomen

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Deidre Popovich @drpop.bsky.social · May 20

Just spoke with ABC 10 News about how some companies are using tariffs as part of their marketing strategy—framing import taxes as a rationale for price increases or a signal of national loyalty. Economic policy meets brand narrative.
Watch: www.10news.com/politics/eco...

Tariffs as a marketing strategy? Here's how companies are framing the import tax

Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.

www.10news.com

Deidre Popovich @drpop.bsky.social · May 20

Excited to share this new @ttu.edu feature on our research about the illusion of calorie fluency—how confidence in understanding calorie info can outpace actual knowledge.
🔗 www.ttu.edu/now/posts/20...
#Nutrition #BehavioralScience #PublicHealth #AcademicResearch

Trying to Eat Healthier? Don’t Just Consider the Calories | May 2025 | Texas Tech Now | TTULike Texas Tech University on FacebookFollow Texas Tech University on X (twitter)Subscribe to Texas Tech Univ...

www.ttu.edu

Deidre Popovich @drpop.bsky.social · May 14

Excited to share our latest publication in the Journal of Business Research!

doi.org/10.1016/j.jb...

This paper introduces the concept of pain exchange consumption—a new framework for understanding how consumers trade one form of pain to avoid another.

#ConsumerPsychology

Redirecting

doi.org

Deidre Popovich @drpop.bsky.social · May 13

Quoted in this piece: "As Prices Rise, Repair and Resale Could Become Economic Lifelines."

I talked about how inflation is reshaping how people spend—and how repair and resale are becoming not just budget solutions, but behavioral shifts. 💸🛠️♻️

dismalscience.journalism.cuny.edu/2025/05/10/a...

As Prices Rise, Repair and Resale Could Become Economic Lifelines | Dismal Science

dismalscience.journalism.cuny.edu

Reposted by Deidre Popovich

The Conversation U.S. @us.theconversation.com · May 13

Calorie counts on menus may confuse consumers rather than help them make healthier choices.

A marketing professor found that in studies that diners rated unhealthy foods as less unhealthy and healthy foods as less healthy when shown calorie information. buff.ly/6NjlHvP @drpop.bsky.social @ttu.edu

Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows

Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.

buff.ly

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Deidre Popovich @drpop.bsky.social · May 12

New piece in The Conversation: People often trust their gut when reading calorie labels—but that confidence can mislead them. We explore the "illusion of calorie fluency" and what it means for informed eating.
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy

Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows

Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.

theconversation.com

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Deidre Popovich @drpop.bsky.social · May 3

When I was 3, Sesame Street taught me to read. Decades later, I became a business professor—and my voice has aired on NPR.

PBS & NPR shape lives. Mine included.

📺 Donate.
📞 Call your reps.
🎓 #SavePublicMedia #ISupportPBS #NPR

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Deidre Popovich @drpop.bsky.social · May 1

🚨 Just published in the Journal of Retailing!
People are flooded with calorie info—on menus, labels, and more. But our new research shows that this leads to an illusion of understanding, not actual comprehension.
Calorie familiarity masks confusion.
Visibility ≠ clarity.
doi.org/10.1016/j.jr...

Redirecting

doi.org

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Deidre Popovich @drpop.bsky.social · Apr 15

This week, the Texas Legislature is debating two bills that would triple funding for charter schools and would set aside $1 billion to create a private school voucher program.
But do these things work? The experts say no. app.sosha.ai/s/1ypNrZq0

How Vouchers & Charter Schools Hurt Public School Funding: A Q&A with Dr. David Knight & Dr. David DeMatthews

app.sosha.ai

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Reposted by Deidre Popovich

Andrea Junker @strandjunker.com · Apr 14

Seems like a good day to remind everyone that Auschwitz — a complex of over 40 concentration and extermination camps — was not located in Nazi Germany either.

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Deidre Popovich @drpop.bsky.social · Mar 6

I am briefly discussing Costco on the Marketplace podcast this morning. #Costco #earnings #socialresponsibility

When boycotts go your way

Podcast Episode · Marketplace Morning Report · 03/06/2025 · 8m

podcasts.apple.com

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Deidre Popovich @drpop.bsky.social · Feb 13

So honored and grateful to have been awarded the Chancellor’s Council Distinguished Research Award at Texas Tech University. This is the highest faculty honor in the Texas Tech University System.

#FacultyResearchAward #Gratitude #AcademicJourney #Research #ThankYou

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Deidre Popovich @drpop.bsky.social · Dec 30

Finally my starting word was the word! 🤩🎉

Wordle 1,290 1/6

🟩🟩🟩🟩🟩

Reposted by Deidre Popovich

Adam Grant @adamgrant.bsky.social · Dec 26

I’m seeing a growing number of students complain: “My grade doesn’t reflect the effort I put into the course.”

Public service announcement: An A is for excellence, not for effort.

The true measure of learning is not the time and energy you put in. It’s the knowledge and skills you take out.

Opinion | No, You Don’t Get an A for Effort

High marks reward excellence, not grit.

www.nytimes.com

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Deidre Popovich @drpop.bsky.social · Dec 15

Davis College @texastechuniv.bsky.social is currently conducting a brief research study about pets. Please participate if you have a cat or dog! 🐶🐱

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Reposted by Deidre Popovich

John Holbein @johnholbein1.bsky.social · Dec 7

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