Deidre Popovich
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drpop.bsky.social
Deidre Popovich
@drpop.bsky.social
240 followers 180 following 33 posts
(Dr./She/Her) Associate Professor of Marketing @texastechuniv.bsky.social. I study consumer psychology. Opinions expressed here are my own.
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4 years. 208 weeks. Countless workouts. 🚴‍♀️
Peloton keeps me strong on the outside and grounded on the inside. Grateful for every mile and every moment of calm. #Peloton #4YearStreak #StrongerEveryDay #MindBodyBalance
🛍️ Wish lists aren't just shopping tools—they're self-control in disguise.

Honored to be featured in the Detroit Free Press discussing our research on how wish lists help curb impulse buying.

Add to list ➡️ Pause ➡️ Rethink ➡️ Save 💸
#BehavioralScience #Consumers

www.freep.com/story/money/...
Social media influencers try to get us to buy more: Here's how to beat them at their game
How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you with an impulse buy.
www.freep.com
It's exhausting. Hang in there! 💪 ✨
Caitlin Clark is lifting the entire WNBA — higher ticket sales, ratings, merch, and visibility. The hostility she faces reflects what many overachieving women endure: jealousy over impact. Success for one woman can be a win for all. Act like it. #WNBA #WomenSupportingWomen
Just spoke with ABC 10 News about how some companies are using tariffs as part of their marketing strategy—framing import taxes as a rationale for price increases or a signal of national loyalty. Economic policy meets brand narrative.
Watch: www.10news.com/politics/eco...
Tariffs as a marketing strategy? Here's how companies are framing the import tax
Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.
www.10news.com
Excited to share our latest publication in the Journal of Business Research!

doi.org/10.1016/j.jb...

This paper introduces the concept of pain exchange consumption—a new framework for understanding how consumers trade one form of pain to avoid another.

#ConsumerPsychology
Redirecting
doi.org
Quoted in this piece: "As Prices Rise, Repair and Resale Could Become Economic Lifelines."

I talked about how inflation is reshaping how people spend—and how repair and resale are becoming not just budget solutions, but behavioral shifts. 💸🛠️♻️

dismalscience.journalism.cuny.edu/2025/05/10/a...
As Prices Rise, Repair and Resale Could Become Economic Lifelines | Dismal Science
dismalscience.journalism.cuny.edu
Reposted by Deidre Popovich
Calorie counts on menus may confuse consumers rather than help them make healthier choices.

A marketing professor found that in studies that diners rated unhealthy foods as less unhealthy and healthy foods as less healthy when shown calorie information. buff.ly/6NjlHvP @drpop.bsky.social @ttu.edu
Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows
Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.
buff.ly
When I was 3, Sesame Street taught me to read. Decades later, I became a business professor—and my voice has aired on NPR.

PBS & NPR shape lives. Mine included.

📺 Donate.
📞 Call your reps.
🎓 #SavePublicMedia #ISupportPBS #NPR
🚨 Just published in the Journal of Retailing!
People are flooded with calorie info—on menus, labels, and more. But our new research shows that this leads to an illusion of understanding, not actual comprehension.
Calorie familiarity masks confusion.
Visibility ≠ clarity.
doi.org/10.1016/j.jr...
Redirecting
doi.org
This week, the Texas Legislature is debating two bills that would triple funding for charter schools and would set aside $1 billion to create a private school voucher program.
But do these things work? The experts say no. app.sosha.ai/s/1ypNrZq0
How Vouchers & Charter Schools Hurt Public School Funding: A Q&A with Dr. David Knight & Dr. David DeMatthews
app.sosha.ai
Reposted by Deidre Popovich
Seems like a good day to remind everyone that Auschwitz — a complex of over 40 concentration and extermination camps — was not located in Nazi Germany either.
So honored and grateful to have been awarded the Chancellor’s Council Distinguished Research Award at Texas Tech University. This is the highest faculty honor in the Texas Tech University System.

#FacultyResearchAward #Gratitude #AcademicJourney #Research #ThankYou
Finally my starting word was the word! 🤩🎉

Wordle 1,290 1/6

🟩🟩🟩🟩🟩
Reposted by Deidre Popovich
I’m seeing a growing number of students complain: “My grade doesn’t reflect the effort I put into the course.”

Public service announcement: An A is for excellence, not for effort.

The true measure of learning is not the time and energy you put in. It’s the knowledge and skills you take out.
Opinion | No, You Don’t Get an A for Effort
High marks reward excellence, not grit.
www.nytimes.com
Davis College @texastechuniv.bsky.social is currently conducting a brief research study about pets. Please participate if you have a cat or dog! 🐶🐱