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Mark Tadajewski

@mt66.bsky.social

140 followers 110 following 57 posts

Marketing academic. Journal editor. Teacher. Hobbies: buying books, reading books, writing papers, writing books, looking after cats, ad infinitum. For scholarly work, check out: https://york.academia.edu/marktadajewski .. more

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Mark Tadajewski @mt66.bsky.social · 5d

Coming very soon.

www.routledge.com/The-Routledg...

The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it...

www.routledge.com

Reposted by Mark Tadajewski

Carlos Diaz Ruiz @carlosdiazruiz.com · 8d

Follow the money

"Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent."

theconversation.com/disinformati...

Disinformation is part and parcel of social media’s business model, new research shows

Deceptive content on social media is being monetised by digital platforms, advertisers, and influencers

theconversation.com

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Reposted by Mark Tadajewski

Carlos Diaz Ruiz @carlosdiazruiz.com · 8d

I have documented the issue in my own research, explaining how advertisers justify not knowing how their brand budgets are helping fund fake news.

Hint: Programmatic advertising creates a black hole that marketers are not keen to open.

doi.org/10.1080/0267...

doi.org

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Reposted by Mark Tadajewski

Carlos Diaz Ruiz @carlosdiazruiz.com · 8d

Back in February, the BBC reported how Google and Amazon are placing ads on the most horrible content.

Did digital marketers know? Apparently, no. How is it possible?

Advertisers give money to AdTech vendors, and in return, they receive a "trust me, bro" graph.

www.bbc.com/future/artic...

How big tech's ad systems helped fund child abuse online

Some of the biggest tech companies in the world served ads on a website featuring images of child abuse, helping to fund its operations.

www.bbc.com

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Reposted by Mark Tadajewski

Carlos Diaz Ruiz @carlosdiazruiz.com · 8d

A while ago, a report by Adalytics demonstrated that Adtech vendors are profiting from child sexual abuse material by placing ads there... brands were not aware.

How is it possible that brands did not know they are helping fund this horrible content? Good question.

adalytics.io/blog/adtech-...

Full Report - Are ad tech vendors facilitating or monitoring ads on a website that hosts Child Sexual Abuse Material ?

Ad tech vendors were seen serving ads on a website known to host child sexual abuse material

adalytics.io

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Reposted by Mark Tadajewski

Carlos Diaz Ruiz @carlosdiazruiz.com · 8d

Your ads are funding this.

Dear marketers and advertisers, every time you use your budgets to Google, Meta, TikTok, et al., you do not know and cannot know if your ads are funding this horrific content.

It is not just TikTok. See below

www.theguardian.com/technology/2...

TikTok ‘directs child accounts to pornographic content within a few clicks’

Despite platform’s limits on adult content, study finds it not only accessible but often suggested

www.theguardian.com

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Reposted by Mark Tadajewski

Journal of Marketing Management @jmmnews.bsky.social · 22d

#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten www.tandfonline.com/doi/full/10....

#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2537386

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Reposted by Mark Tadajewski, Joy Parkinson

Journal of Marketing Management @jmmnews.bsky.social · Aug 19

Open Access Article: From participants to partners: advancing consumer involvement in transformative research, by Joan Carlini, E. J. Milne, Elizabeth Kendall, Georgia Tobiano & Rachel Muir
www.tandfonline.com/doi/full/10....

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Reposted by Mark Tadajewski

Journal of Marketing Management @jmmnews.bsky.social · Aug 18

Final Reminder! JMM Special Issue #CallForPapers: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. (Deadline 1 September 2025). Guest Editors: Teresa Pereira Heath & Elizabeth Nixon
www.jmmnews.com/harnessing-i...

Harnessing the Power of Imagination for Good - Journal of Marketing Management

JMM Special Issue: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. Guest Editors: Teresa Pereira Heath & Elizabeth Nixon

www.jmmnews.com

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Mark Tadajewski @mt66.bsky.social · Aug 18

I was recently interviewed by Dr. Jeffrey Mishlove on his New Thinking Allowed channel, where we talked about parapsychology and marketing. You can find the episode here. I hope you like it.

youtu.be/Wpk8LPwvM04?...

Parapsychology's Influence in Marketing with Mark Tadajewski

YouTube video by New Thinking Allowed with Jeffrey Mishlove

youtu.be

Mark Tadajewski @mt66.bsky.social · Aug 5

I'm delighted to announce a forthcoming special issue of the Journal of Marketing Management on the theme of Model Selection in Marketing Research. The call for papers is here:
www.jmmnews.com/model-select...

Model Selection in Marketing Research - Journal of Marketing Management

JMM Special Issue: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle

www.jmmnews.com

Mark Tadajewski @mt66.bsky.social · Jul 31

Jean Kilbourne is a real pioneer in marketing. She deserves much, much more attention and kudos for her significant contributions. Check this out:

www.youtube.com/watch?v=1fnK...

Jean Kilbourne: "Killing Us Softly" & Pioneering Feminist Advertising Criticism

YouTube video by A History of Marketing

www.youtube.com

Reposted by Mark Tadajewski

Journal of Marketing Management @jmmnews.bsky.social · Jul 21

Open Access Article: Strolling down memory card lane: nostalgia, age, and video game remakes, by Luke Butcher & Adrian Toh doi.org/10.1080/0267...

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Reposted by Mark Tadajewski

Journal of Marketing Management @jmmnews.bsky.social · Jul 16

Open Access Article: Developing a strategic typology of non-fungible tokens (NFTs), by Achilleas Boukis & Mariachiara Restuccia www.tandfonline.com/doi/full/10....

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Reposted by Mark Tadajewski

Journal of Marketing Management @jmmnews.bsky.social · Jul 14

Open Access Article: On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism, by Rachel Ashman, Stephen Brown & Anthony Patterson
www.tandfonline.com/doi/full/10....

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Mark Tadajewski @mt66.bsky.social · Jul 10

This is worth a listen for those interested in marketing theory: www.youtube.com/watch?v=e9AB...

Wroe Alderson: The Forgotten Father of Modern Marketing?

YouTube video by A History of Marketing

www.youtube.com

Reposted by Mark Tadajewski

Journal of Marketing Management @jmmnews.bsky.social · Jul 9

#CallForPapers Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. (Deadline 9 March 2026). Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
www.jmmnews.com/reimagining-...

Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency - Journal of Marketing Management

JMM Special Issue: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville &…

www.jmmnews.com

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Reposted by Mark Tadajewski

Journal of Marketing Management @jmmnews.bsky.social · Jul 9

#CallForPapers Doing Impactful Marketing and Consumer Research. (Deadline 15 September 2025). Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis
www.jmmnews.com/doing-impact...

Doing Impactful Marketing and Consumer Research - Journal of Marketing Management

JMM Special Issue: Doing Impactful Marketing and Consumer Research. Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis

www.jmmnews.com

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Reposted by Mark Tadajewski

Christopher R. Matthews @drcrmatthews.bsky.social · Jul 4

Do you know anyone who would like to review my book for an excellent methods journals? If so please tag them or DM me. It would be perfrct for a PhD student. Info on the book here: www.routledge.com/Doing-Good-S....

Doing Good Social Science: Lessons from Immersion, Understanding Social Life and Exploring the In-between

Doing Good Social Science takes readers on a personal and thought-provoking journey and empowers readers to become unshakeable, free-thinking scholars. Drawing from nearly two decades of experience in...

www.routledge.com

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Mark Tadajewski @mt66.bsky.social · Jun 13

Thinkers like F.W.H. Myers and T.J. Hudson have contributed significantly to the understanding of subliminal dynamics in marketing and its engagement with atmospheres (e.g. in retailing and sales). The rational consumer archetype often treated as foundational in our subject is misleading.

Mark Tadajewski @mt66.bsky.social · Jun 13

Theoretically and epistemologically, meteorology has historically influenced the understanding of atmospheres. Sir John Herschel's contributions to meteorology and subliminal consciousness are noteworthy though often underappreciated.

Mark Tadajewski @mt66.bsky.social · Jun 13

This work examines the idea that the concept of atmospheres was not extensively considered before Kotler's work in the 1970s. It is clear that there were various sophisticated engagements with atmosphere creation in marketing, sales and advertising (among many other areas) much, much earlier.

Mark Tadajewski @mt66.bsky.social · May 29

Ries and Trout was probably one of the first marketing related books I read in the summer before my MSc. I'm looking forward to watching this: www.youtube.com/watch?v=zgiW...

Laura Ries; Andrew Mitrak

Mark Tadajewski @mt66.bsky.social · May 21

This paper engages with atmospheres and atmospherics. But rather than start with the marketing literature, I come at the topic through Mesmer via psychical research - unpacking the appearance and persistence of psychically related thinking to the present.

www.tandfonline.com/eprint/F5FWB...

Beyond Kotler and Böhme, towards postmaterialism? Tracing neglected theorisations of atmospheres and atmospherics

In this paper, we trace the thinking around atmospheres and atmospherics. Initially our focus is upon Franz Anton Mesmer. We next examine atmosphere construction in retailing during the nineteenth ...

www.tandfonline.com

Mark Tadajewski @mt66.bsky.social · May 5

www.youtube.com/watch?v=XtYS...

Naomi Klein on Trump, Musk, Far Right & "End Times Fascism"

YouTube video by Democracy Now!

www.youtube.com

Mark Tadajewski @mt66.bsky.social · May 2

Marketing presents itself as an off-shoot of economics - applied economics, if you like. The history of the subject is actually quite far removed from this view. It is closely aligned with psychical research, mind-reading, telepathy and phrenology: www.youtube.com/watch?v=R6pn...

Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story

YouTube video by A History of Marketing

www.youtube.com

Mark Tadajewski @mt66.bsky.social · Apr 17

Philip Kotler, Giana Eckhardt, Sergio Zyman, V. Kumar, Jagdish Sheth, David Aaker, and many other superstars have been on Andrew Mitrak's excellent podcast. Here's one I cannot watch or listen to, but I am very grateful to have been asked. I hope you enjoy it:

www.youtube.com/watch?v=R6pn...

Mark Tadajewski @mt66.bsky.social · Apr 2

Its a blue sky start to the morning. Reading and then I'm going to listen to a couple of Ray Monk's lectures. Enjoy your day.

Mark Tadajewski @mt66.bsky.social · Mar 28

This is a very important topic. Thank you Jennifer Takhar, Anna Schneider-Kamp, and Shona Bettany for giving us the opportunity to work with you!

www.tandfonline.com/toc/rjmm20/4...

Journal of Marketing Management

The Menopause Transition, Market Representations and the New ‘Meno Awareness’. Volume 41, Issue 3-4 of Journal of Marketing Management

www.tandfonline.com

Mark Tadajewski @mt66.bsky.social · Mar 21

This is a really handy resource for those teaching marketing or simply interested in the history of the discipline and practice. There's some super heavyweight people involved: marketinghistory.org

A History of Marketing | Andrew Mitrak | Substack

Learn from legends. Explore the strategies and stories behind marketing's defining moments. Click to read A History of Marketing, by Andrew Mitrak, a Substack publication with hundreds of subscribers.

marketinghistory.org

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