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I Should Have Known Better: The real value of improvement — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 3h

Is the point still to be better than your competition? Is that how brands and others win in the marketplace? Or is it something else? I thought I knew. Now I’m not so sure. Some thinking about it all: www.martinbihl.com/business-thi... #marketing

It’s mindboggling sometimes to think about how much has changed in the advertising industry. And while I’m sure every generation has said the same thing, the simple fact is that they were wrong and we...

Agency people love to say “great ideas can come from anywhere”. And while this is technically true, it is usually invoked by spineless hacks as they fill a brainstorming session with all manner of …

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The Agency Review @theagencyreview.bsky.social · 3h

#LinziBoyd’s #startup story & what you can learn from it. We review #BrandFamous: wp.me/P23AlC-Nt #business #marketing

Brand Famous

Podcast Episode · You're On Mute · 02/29/2024 · 14m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 23h

What sunlight bouncing off of cars has to do with happiness. For some people. Marketing expert #BryanHaut on how we experience happiness. #YoureOnMuteThePodcast Episode 8: podcasts.apple.com/us/podcast/e... #memory #happiness #podcast

Episode 08-Bryan Haut

An Irrevocable Condition: First Pitch in Oxford

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Martin Bihl @martinbihl.bsky.social · 23h

There are a lot of famous baseball stories about a lot famous baseball games. This is not one of them. thewatertoweronline.com/an-irrevocab... #Baseball #OleMiss #UniversityofMississippi #CollegeBaseball

Fly away home, little boy. Fly from school and the people you don’t know and the games you don’t understand to a television transmission…

thewatertoweronline.com

The Agency Review @theagencyreview.bsky.social · 22h

What #CWrightMills figured out in #1956 that we’ve been paying for ever since. We review #ThePowerElite: wp.me/P23AlC-LD #sociology

Remembering George Lois—a tribute to the iconic art director

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Martin Bihl @martinbihl.bsky.social · 1d

Say what you will about him, George Lois would insist you say SOMETHING. I did: adage.com/article/opin... #AdAge #GeorgeLois #advertising #creativerevolution

Industry legend was both accessible hero and inspirational human

adage.com

Podcast Episode · You're On Mute · 02/29/2024 · 16m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 1d

What photographer & entrepreneur #NicDamico means when he says “Truth is very slippery” and why it’s not as nefarious as it might sound. Episode 7 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #truth #relationships #podcast

Episode 07-Nic D'Amico

Igniting Customer Connections

The Agency Review @theagencyreview.bsky.social · 1d

How do you mix #data #software & #marketing? We review x-@EpsilonMktg @AndyFrawleyCEO’s #IgnitingCustomerConnections wp.me/P23AlC-L2

Perhaps the most daunting development in advertising – or whatever it is we’re calling what we do today – is the attempt by organizations to combine data with software with marketing. Not on an ad …

I’m Only Bleeding: Why Most Hospital Advertising Sucks — Martin Bihl

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Ben Silverstein ❌👑 @bensilverstein.bsky.social · 4d

From the Nobel Committee today:

“Democracy depends on people who refuse to stay silent, who dare to step forward despite grave risk, and who remind us that freedom must never be taken for granted, but must always be defended – with words, with courage and with determination.”

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Martin Bihl @martinbihl.bsky.social · 3d

Why do ads for hospitals look the way they do – which is exactly like every other hospital’s ads? Some thoughts on hospital advertising: www.martinbihl.com/business-thi... #hospitals #advertising #hospitaladvertising #healthcareadvertising #doctors

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising.

Episode 06-Cameron Weston

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 3d

Love, loyalty, friendship, fantasy football and shopper loyalty programs – marketing expert #CameronWeston covers the big issues on episode 6 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #love #loyalty #friendship

Podcast Episode · You're On Mute · 02/29/2024 · 15m

Four Seasons: The Story of a Business Philosophy

The Agency Review @theagencyreview.bsky.social · 3d

An inside look at the rise of @FourSeasons. We review #FourSeasonsTheStoryofaBusinessPhilosophy wp.me/P23AlC-K0 #IsadoreSharp

[Note: This review originally ran in Advertising Age on August 3, 2009, and is reposted here by kind permission] Isadore Sharp’s book Four Seasons: The Story of a Business Philosophy is typical of …

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 4d

Do we make our lives or do the people & events around us make them for us? #OliviaKenney explores this & more on episode 5 of #YoureOnMuteThePodcast: open.spotify.com/episode/7d3o... #podcast

Episode 05-Olivia Kenney

open.spotify.com

Keep the Change: Some Thoughts on Small Business Banking — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 4d

It’s not your fault that the rules have changed for businesses and banks because of Covid. It IS your fault if you didn’t adjust accordingly. And many didn’t. Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid

Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.

[Note: This review originally ran in Advertising Age on August 27, 2009, and is reposted here by kind permission] Ad Nauseam, a collection of essays and other bits and pieces culled from the zine a…

The Agency Review @theagencyreview.bsky.social · 4d

A pointed critique of #consumerism. With yuks. Honest. We review #AdNauseum wp.me/P23AlC-I8 @JasonTorchinsky

Ad Nauseam

Who Are You?: Some thoughts on personas — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 5d

Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising

Advertising agencies created "personas' to help them create work that would resonate better. Does it? And will AI make it better or worse?

Podcast Episode · You're On Mute · 02/29/2024 · 13m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 5d

“Maybe envy can lead to motivation, and can lead to influence” – #OriginAgency CCO #LanceThomas on envy, jealousy, appreciation and more on episode 4 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #envy #jealousy #art #podcast

Episode 04-Lance Thomas

Poseur: A Memoir of Downtown New York City in the ‘90s

The Agency Review @theagencyreview.bsky.social · 5d

Rediscover #downtown #1990s #NewYorkCity. Or at least the music. & the drugs. We review @marcspitz’s #Poseur: wp.me/P23AlC-Ju

Why do we do this, this writing? To communicate, sure, but to whom? For writing is a strangely solitary art, fundamentally unlike dance or music or theatre. You sit alone. You arrange words into li…

Podcast Episode · You're On Mute · 02/29/2024 · 12m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 6d

“There needs to be the ability for people to be curious about a lot of things” - #JimHarper talks about the importance of curiousity at any age and why people should make room for it in their lives. #YoureOnMuteThePodcast Episode 3: podcasts.apple.com/us/podcast/e... #curiousity #podcast

Episode 03-Jim Harper

Follow the Money — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 6d

Imagine an argument between me, @FarisYakob and #PeterDrucker. Now imagine that we’re not actually arguing with each other, we’re instead arguing with most companies about how they run their business. Sound too good to be true? Well guess what… www.martinbihl.com/business-thi...

I enlist Peter Drucker to make the point that all businesses - regardless of what industry they're in - have one job to do. And it's not what most of them think it is.

[Note: This review originally ran in Advertising Age on December 28, 2011, and is reposted here by kind permission] First and foremost, The Facebook Effect by David Kirkpatrick is a valuable docume…

The Agency Review @theagencyreview.bsky.social · 6d

What it was like to start @Facebook & why that still matters. We review @DavidKirkpatric’s @FacebookEffect: wp.me/P23AlC-GG

The Facebook Effect

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Martin Bihl @martinbihl.bsky.social · 7d

It’s the 4th quarter – when CFOs tell marketers to spend their $s or lose them next year! So they kick off dozens of projects to invoice before 12/31. While agencies are telling their employees to use up their PTO by year end or lose it.

Result? 3x the work & 1/2 the staff

Call for help

Podcast Episode · You're On Mute · 02/29/2024 · 12m

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dereklwalker.bsky.social @dereklwalker.bsky.social · 7d

Everyone is a writer until they have to write a headline.

And let's be clear - subject lines for emails, text opening lines, and the first line of social media posts are all a form of headlines.

Copywriting looks easy. It is just words, until it isn't.

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 7d

“You can have regrets and live through that and still have an awesome life”. #GaryHudson explores the idea of regret on the second episode of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #podcasts #regrets #mistakes

Episode 02-Gary Hudson