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Episode 06-Cameron Weston

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 13h

Love, loyalty, friendship, fantasy football and shopper loyalty programs – marketing expert #CameronWeston covers the big issues on episode 6 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #love #loyalty #friendship

Podcast Episode · You're On Mute · 02/29/2024 · 15m

Four Seasons: The Story of a Business Philosophy

The Agency Review @theagencyreview.bsky.social · 12h

An inside look at the rise of @FourSeasons. We review #FourSeasonsTheStoryofaBusinessPhilosophy wp.me/P23AlC-K0 #IsadoreSharp

[Note: This review originally ran in Advertising Age on August 3, 2009, and is reposted here by kind permission] Isadore Sharp’s book Four Seasons: The Story of a Business Philosophy is typical of …

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 1d

Do we make our lives or do the people & events around us make them for us? #OliviaKenney explores this & more on episode 5 of #YoureOnMuteThePodcast: open.spotify.com/episode/7d3o... #podcast

Episode 05-Olivia Kenney

open.spotify.com

Keep the Change: Some Thoughts on Small Business Banking — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 1d

It’s not your fault that the rules have changed for businesses and banks because of Covid. It IS your fault if you didn’t adjust accordingly. And many didn’t. Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid

Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.

[Note: This review originally ran in Advertising Age on August 27, 2009, and is reposted here by kind permission] Ad Nauseam, a collection of essays and other bits and pieces culled from the zine a…

The Agency Review @theagencyreview.bsky.social · 1d

A pointed critique of #consumerism. With yuks. Honest. We review #AdNauseum wp.me/P23AlC-I8 @JasonTorchinsky

Ad Nauseam

Who Are You?: Some thoughts on personas — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 2d

Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising

Advertising agencies created "personas' to help them create work that would resonate better. Does it? And will AI make it better or worse?

Podcast Episode · You're On Mute · 02/29/2024 · 13m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 2d

“Maybe envy can lead to motivation, and can lead to influence” – #OriginAgency CCO #LanceThomas on envy, jealousy, appreciation and more on episode 4 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #envy #jealousy #art #podcast

Episode 04-Lance Thomas

Poseur: A Memoir of Downtown New York City in the ‘90s

The Agency Review @theagencyreview.bsky.social · 2d

Rediscover #downtown #1990s #NewYorkCity. Or at least the music. & the drugs. We review @marcspitz’s #Poseur: wp.me/P23AlC-Ju

Why do we do this, this writing? To communicate, sure, but to whom? For writing is a strangely solitary art, fundamentally unlike dance or music or theatre. You sit alone. You arrange words into li…

Podcast Episode · You're On Mute · 02/29/2024 · 12m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 3d

“There needs to be the ability for people to be curious about a lot of things” - #JimHarper talks about the importance of curiousity at any age and why people should make room for it in their lives. #YoureOnMuteThePodcast Episode 3: podcasts.apple.com/us/podcast/e... #curiousity #podcast

Episode 03-Jim Harper

Follow the Money — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 3d

Imagine an argument between me, @FarisYakob and #PeterDrucker. Now imagine that we’re not actually arguing with each other, we’re instead arguing with most companies about how they run their business. Sound too good to be true? Well guess what… www.martinbihl.com/business-thi...

I enlist Peter Drucker to make the point that all businesses - regardless of what industry they're in - have one job to do. And it's not what most of them think it is.

[Note: This review originally ran in Advertising Age on December 28, 2011, and is reposted here by kind permission] First and foremost, The Facebook Effect by David Kirkpatrick is a valuable docume…

The Agency Review @theagencyreview.bsky.social · 3d

What it was like to start @Facebook & why that still matters. We review @DavidKirkpatric’s @FacebookEffect: wp.me/P23AlC-GG

The Facebook Effect

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Martin Bihl @martinbihl.bsky.social · 5d

It’s the 4th quarter – when CFOs tell marketers to spend their $s or lose them next year! So they kick off dozens of projects to invoice before 12/31. While agencies are telling their employees to use up their PTO by year end or lose it.

Result? 3x the work & 1/2 the staff

Call for help

Podcast Episode · You're On Mute · 02/29/2024 · 12m

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dereklwalker.bsky.social @dereklwalker.bsky.social · 4d

Everyone is a writer until they have to write a headline.

And let's be clear - subject lines for emails, text opening lines, and the first line of social media posts are all a form of headlines.

Copywriting looks easy. It is just words, until it isn't.

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 4d

“You can have regrets and live through that and still have an awesome life”. #GaryHudson explores the idea of regret on the second episode of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #podcasts #regrets #mistakes

Episode 02-Gary Hudson

Talk Talk Talk: Observations about language and change — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 4d

The things we say don’t only convey what we mean to communicate, they also convey things we don’t even know we’re saying. I dive into some language to try to make sense of THAT can of worms. www.martinbihl.com/business-thi... #language #meaning #discoursemarkers

Words matter, of course, but do ALL words matter? Or are some just sounds we make without really thinking about what we're doing? No, those count too. Here's why.

[Note: This review originally ran in Advertising Age on March 23, 2010, and is reposted here by kind permission] Some simple questions are stupid. And some are just annoying. But every on…

The Agency Review @theagencyreview.bsky.social · 4d

Why are you pursuing new #customers when old ones are more valuable? We review @jaffejuice’s #FliptheFunnel wp.me/P23AlC-HN

Flip the Funnel

The Write Stuff: Observations from an awards show — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 5d

How I found inspiration for copywriters – and everyone else in advertising - while reading mediocre copywriting.

www.martinbihl.com/business-thi...

#advertising #copywriting #AI

Judging awards shows is a terrific opportunity to be inspired by the great work of peers and competitors. So imagine my surprise when i found myself inspired by work that was somewhat "less than great...

Podcast Episode · You're On Mute · 02/29/2024 · 15m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 5d

Is legacy just all the stuff your kids have to clean out of your basement or is it more about how people remember you? Or both? #BobHawthorne and I discuss this with sidetracks into Van Gogh, death and more. #YoureOnMuteThePodcast Episode 1: podcasts.apple.com/us/podcast/e...

Episode 01-Bob Hawthorne

The King of Madison Avenue

The Agency Review @theagencyreview.bsky.social · 5d

Being #DavidOgilvy, before, during & after @Ogilvy. We review @kennethroman6’s #biography #KingofMadisonAvenue wp.me/P23AlC-yg

[Note: This review originally ran in Advertising Age on February 19, 2009, and is reposted here by kind permission] There are three questions one can justifiably ask of a biography: 1) who the hell…

Episode 00-Introduction to the Podcast

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 6d

I recorded an intro episode because people told me I should. But then they also told me I shouldn’t post the whole season’s episodes at once, and I DID do that. So much for consistency. #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

Podcast Episode · You're On Mute · 02/29/2024 · 2m

I Think I Can: an alternative strategy for business — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 6d

.#Charles Duhigg’s #ThePowerOfHabit was full of great insights, but there’s one part involving the insights of football coach #TonyDungy that has always intrigued me, though I didn’t quite understand why until a line in #JohanCruyff’s memoir lit the lightbulb: www.martinbihl.com/business-thi...

Businesses have made a fetish out of doing more with less and extracting every last ounce of "value" from everything. What if there's a different way?

Agency: Starting a Creative Firm in the Age of Digital Marketing

The Agency Review @theagencyreview.bsky.social · 6d

Nobody who starts, runs, or uses an #agency today should ignore this book. We review @RickWebb’s @AgencyTheBook. wp.me/P23AlC-IG

Perhaps the only thing more challenging than writing Rick Webb’s brilliant, dense, and comprehensive Agency, is writing a review of it. For Mr. Webb had it easy – 300+ pages in which to explore eve…

WFH and the Randomness That Drives Creativity | Muse by Clios

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Martin Bihl @martinbihl.bsky.social · 7d

I’m not saying we’re all gonna run out of new ideas in the next few months; I’m just suggesting a few ways to help you not worry about it. Some thoughts on the #creativeprocess during a #globalpandemic musebyclios.com/musings/wfh-... @MusebyClio #advertising

I had a boss once who said that the creative process can always be made efficient-er, it just can't be made efficient. And what he meant was, there are always parts of what creatives do that are stupi...

musebyclios.com