You're On Mute - The Podcast
@youreonmutepodcast.bsky.social
A series of conversations about love, regret, happiness, legacy, hope and other things people don't think they should talk about. Don't worry, they're short, so if you hate one, you'll be on to the next one and hating it before you know it.
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How #DavidOgilvy got to be that way & why. We review @kennethroman6’s #biography #KingofMadisonAvenue wp.me/P23AlC-yg @ogilvy.com
The King of Madison Avenue
[Note: This review originally ran in Advertising Age on February 19, 2009, and is reposted here by kind permission] There are three questions one can justifiably ask of a biography: 1) who the hell…
wp.me
February 16, 2026 at 3:16 AM
How #DavidOgilvy got to be that way & why. We review @kennethroman6’s #biography #KingofMadisonAvenue wp.me/P23AlC-yg @ogilvy.com
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I’ve admired genius from afar for most of my life. From very very afar. Like I’m not even in genius’s time zone. But did I let that stop me theorizing about it? Nah. Because that would be stupid. medium.com/@martinbihl/...
A target no one else can see: Some thoughts on genius.
Is genius the thunderbolt from on high that we’ve been led to believe? Or is it something somewhat more, well, obvious?
medium.com
February 16, 2026 at 3:12 AM
I’ve admired genius from afar for most of my life. From very very afar. Like I’m not even in genius’s time zone. But did I let that stop me theorizing about it? Nah. Because that would be stupid. medium.com/@martinbihl/...
Probably any discussion of the difference between being forgiven and being pardoned will wander into Richard Nixon territory. But when I asked Concept One Chief Creative Officer Bill McBrayer about it, we didn't stay there. Episode 26 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 26-Bill McBrayer
Podcast Episode · You're On Mute · 01/30/2025 · 13m
podcasts.apple.com
February 16, 2026 at 6:30 PM
Probably any discussion of the difference between being forgiven and being pardoned will wander into Richard Nixon territory. But when I asked Concept One Chief Creative Officer Bill McBrayer about it, we didn't stay there. Episode 26 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
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What AI Hallucinations may say about how we ask questions, and how they may be more useful than we think they are. www.martinbihl.com/business-thi... #aihallucinations #AI #artificialintelligence
I Know This Much is True: Thoughts on AI Hallucinations — Martin Bihl
What are AI Hallucinations and why are they screwing up my searches? Some thoughts on why they happen and why they may not be as bad you think:
www.martinbihl.com
February 14, 2026 at 9:30 PM
What AI Hallucinations may say about how we ask questions, and how they may be more useful than we think they are. www.martinbihl.com/business-thi... #aihallucinations #AI #artificialintelligence
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It’s hard to start an #agency without a #roadmap. Here is your roadmap. We review @RickWebb’s @AgencyTheBook. wp.me/P23AlC-IG
Agency: Starting a Creative Firm in the Age of Digital Marketing
Perhaps the only thing more challenging than writing Rick Webb’s brilliant, dense, and comprehensive Agency, is writing a review of it. For Mr. Webb had it easy – 300+ pages in which to explore eve…
wp.me
February 14, 2026 at 9:39 PM
It’s hard to start an #agency without a #roadmap. Here is your roadmap. We review @RickWebb’s @AgencyTheBook. wp.me/P23AlC-IG
Relationships are built on & thrive on instantaneous cues and signals. And yet the interpretation of those cues and signals is defined by perspective. So how can they survive at all? We ask Vishakha Nangalia, planning director at Ogilvy Mumbai – about this & more. podcasts.apple.com/us/podcast/e...
Episode 25-Vishakha Nangalia
Podcast Episode · You're On Mute · 01/30/2025 · 16m
podcasts.apple.com
February 16, 2026 at 3:00 AM
Relationships are built on & thrive on instantaneous cues and signals. And yet the interpretation of those cues and signals is defined by perspective. So how can they survive at all? We ask Vishakha Nangalia, planning director at Ogilvy Mumbai – about this & more. podcasts.apple.com/us/podcast/e...
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What #discountculture costs at the #pointofsale. We review @EllenRuppelShel’s #CheapTheHighCostofDiscountCulture: wp.me/P23AlC-DW
Cheap: The High Cost of Discount Culture
[Note: This review originally ran in Advertising Age on October 22, 2009, and is reposted here by kind permission] My first job out of high school was in a local family-owned department store. It h…
wp.me
February 14, 2026 at 4:44 AM
What #discountculture costs at the #pointofsale. We review @EllenRuppelShel’s #CheapTheHighCostofDiscountCulture: wp.me/P23AlC-DW
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While your competition is fretting about how to get where the eyeballs are you, you can be smarter than them once you’re actually there. My thoughts on #marketing smarter: www.martinbihl.com/business-thi...
If you Teach a Man to Fish: Why “fishing where the fish are” is not enough — Martin Bihl
For as long as I’ve been doing this, people have been telling me that the surest path to marketing success was to always be “fishing where the fish are.” That is, put your message where the people you...
www.martinbihl.com
February 14, 2026 at 4:37 AM
While your competition is fretting about how to get where the eyeballs are you, you can be smarter than them once you’re actually there. My thoughts on #marketing smarter: www.martinbihl.com/business-thi...
Alex Bogusky was famous in his career for breaking new ground. So we asked him a question that we hadn’t asked in Season 1, but that grew out of our conversations then – in which he explores happiness, joy, contentment & more. Episode 24 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 24-Alex Bogusky
Podcast Episode · You're On Mute · 01/30/2025 · 17m
podcasts.apple.com
February 14, 2026 at 9:19 PM
Alex Bogusky was famous in his career for breaking new ground. So we asked him a question that we hadn’t asked in Season 1, but that grew out of our conversations then – in which he explores happiness, joy, contentment & more. Episode 24 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
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What’s that thing, when you see a bunch of the same #marketing, all delivering on the same strategy, but in different media and different iterations? Why I think the #advertisingcampaign shouldn’t be as dead as others do. www.martinbihl.com/business-thi...
Rumours of My Demise: Some thoughts on the value of an ad campaign — Martin Bihl
My buddy Mark Dimassimo was pissed. He’d been watching an inordinate amount of tennis and he’d reached his limit with the constant repetition of ads. Not that the ads were bad the first five, t...
www.martinbihl.com
February 13, 2026 at 4:31 AM
What’s that thing, when you see a bunch of the same #marketing, all delivering on the same strategy, but in different media and different iterations? Why I think the #advertisingcampaign shouldn’t be as dead as others do. www.martinbihl.com/business-thi...
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Why the difference between #users & #customers is so important. We review @hugeinc's @amshap’s #UsersNotCustomers wp.me/P23AlC-Hr
Users Not Customers
[Note: This review originally ran in Advertising Age on November 21, 2011, and is reposted here by kind permission] Once upon a time, when you wrote up concepts, you could refer to the people you w…
wp.me
February 13, 2026 at 4:37 AM
Why the difference between #users & #customers is so important. We review @hugeinc's @amshap’s #UsersNotCustomers wp.me/P23AlC-Hr
We start by asking the artist Gini Frank Fischer the question we asked Ted Johnston in Season 1 - why some people are #artists and some are not, and end up exploring just how powerful #creativity really is. Episode 23 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 23-Gini Frank Fischer
Podcast Episode · You're On Mute · 01/30/2025 · 16m
podcasts.apple.com
February 14, 2026 at 4:12 AM
We start by asking the artist Gini Frank Fischer the question we asked Ted Johnston in Season 1 - why some people are #artists and some are not, and end up exploring just how powerful #creativity really is. Episode 23 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
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Because he discovered 2 of #advertising’s greatest #copywriters. We review #TheManWhoSoldAmerica wp.me/P23AlC-yS @FCBglobal
The Man Who Sold America
[Note: This review originally ran in Advertising Age on May 17, 2011, and is reposted here by kind permission] At first, one wonders how Cruickshank and Schultz ever managed to write Albert Lasker …
wp.me
February 11, 2026 at 10:48 PM
Because he discovered 2 of #advertising’s greatest #copywriters. We review #TheManWhoSoldAmerica wp.me/P23AlC-yS @FCBglobal
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Our job in advertising is to set our clients apart within the category. Except in the cannabis biz, where the category is being built WHILE the brands are. My thoughts on who to watch: www.mmm-online.com/home/channel... #cannabis #cannabismarketing #cannabisbusiness #advertising #marketing
4 cannabis brands navigating a 'fascinating' business
LevLane's executive creative director Martin Bihl identifies four cannabis companies that are building a brand while establishing an entirely new category.
www.mmm-online.com
February 11, 2026 at 10:23 PM
Our job in advertising is to set our clients apart within the category. Except in the cannabis biz, where the category is being built WHILE the brands are. My thoughts on who to watch: www.mmm-online.com/home/channel... #cannabis #cannabismarketing #cannabisbusiness #advertising #marketing
The future is always uncertain; for some that creates fear, for others, hope. But is it possible to live simply curious about what’s next? This is what we asked Clean Tech Entrepreneur Jeff King in Season 1, and in Season 2, we asked Photographer Tim Scott: podcasts.apple.com/us/podcast/e...
Episode 22-Tim Scott
Podcast Episode · You're On Mute · 01/30/2025 · 16m
podcasts.apple.com
February 13, 2026 at 4:22 AM
The future is always uncertain; for some that creates fear, for others, hope. But is it possible to live simply curious about what’s next? This is what we asked Clean Tech Entrepreneur Jeff King in Season 1, and in Season 2, we asked Photographer Tim Scott: podcasts.apple.com/us/podcast/e...
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Some thoughts about branding that namechecks #MarcMaron, #DaveChapelle, #KevinHart, #JerrySeinfeld, & #CarrotTop. That has to be some sort of clickbait record, right? www.martinbihl.com/business-thinking/some-thoughts-on-branding #advertising #branding #marketing #standupcomedy
Why Can't I Be You?: Some Thoughts on Branding — Martin Bihl
The most important reason your advertising has to be true to its brand has nothing to do with market share or competition or retail projections.
www.martinbihl.com
February 10, 2026 at 4:32 PM
Some thoughts about branding that namechecks #MarcMaron, #DaveChapelle, #KevinHart, #JerrySeinfeld, & #CarrotTop. That has to be some sort of clickbait record, right? www.martinbihl.com/business-thinking/some-thoughts-on-branding #advertising #branding #marketing #standupcomedy
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What makes @LeoBurnett’s #advertising different. We review @TomBernardin & @marktutssel’s #Humankind: wp.me/P23AlC-Dm #marketing
Humankind
[Note: This review originally ran in Advertising Age on September 20, 2011, and is reposted here by kind permission] Leo Burnett once said of advertising “Make it simple. Make it memorable. Make it…
wp.me
February 10, 2026 at 4:38 PM
What makes @LeoBurnett’s #advertising different. We review @TomBernardin & @marktutssel’s #Humankind: wp.me/P23AlC-Dm #marketing
The value of thinking critically is its ability to help us find new solutions to problems. Chris Ebmeyer brings the interesting perspective of how environment, culture & context impact one’s ability to do it at all on Episode 21 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 21-Chris Ebmeyer
Podcast Episode · You're On Mute · 01/30/2025 · 17m
podcasts.apple.com
February 11, 2026 at 9:58 PM
The value of thinking critically is its ability to help us find new solutions to problems. Chris Ebmeyer brings the interesting perspective of how environment, culture & context impact one’s ability to do it at all on Episode 21 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
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One man’s struggles with #PostWar #consumerism We review #SloanWilson’s #1955 #novel #TheManintheGrayFlannelSuit: wp.me/P23AlC-FV
The Man in the Gray Flannel Suit
As advertising people, we spend much of our time trying to create images that become icons of the era and language that becomes the argot of the age. (Or at least, some of us do). We mine the cultu…
wp.me
February 9, 2026 at 6:24 PM
One man’s struggles with #PostWar #consumerism We review #SloanWilson’s #1955 #novel #TheManintheGrayFlannelSuit: wp.me/P23AlC-FV
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#RalphWaldoEmerson said that if you build a better mousetrap, the world would be your oyster. Or something. My thoughts on whether that’s true any more. Or something. www.martinbihl.com/business-thi... #advertising #marketing
I Should Have Known Better: The real value of improvement — Martin Bihl
It’s mindboggling sometimes to think about how much has changed in the advertising industry. And while I’m sure every generation has said the same thing, the simple fact is that they were wrong and we...
www.martinbihl.com
February 9, 2026 at 6:16 PM
#RalphWaldoEmerson said that if you build a better mousetrap, the world would be your oyster. Or something. My thoughts on whether that’s true any more. Or something. www.martinbihl.com/business-thi... #advertising #marketing
We start with the question “Is happiness a state of being or a memory?” and kind of evolve into “Is happiness the same from culture to culture?”. Episode 20 with Chatinado Tinago on #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
#happiness #culture #podcast
#happiness #culture #podcast
Episode 20-Chatinoda Tinago
Podcast Episode · You're On Mute · 01/30/2025 · 15m
podcasts.apple.com
February 10, 2026 at 4:01 PM
We start with the question “Is happiness a state of being or a memory?” and kind of evolve into “Is happiness the same from culture to culture?”. Episode 20 with Chatinado Tinago on #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
#happiness #culture #podcast
#happiness #culture #podcast
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Why #advertising is like #MadMen and why it’s not. We review @LMOAdv’s @Dave_Marinaccio’s #AdmenMadMen wp.me/P23AlC-CB #marketing
Admen, Mad Men and the Real World of Advertising
There are a many ways that you can tell if someone really understands advertising – though they’re probably not what you think they are. For example, you can’t tell by the number of awards th…
wp.me
February 9, 2026 at 2:59 AM
Why #advertising is like #MadMen and why it’s not. We review @LMOAdv’s @Dave_Marinaccio’s #AdmenMadMen wp.me/P23AlC-CB #marketing
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What happens when your 90-year-old uncle goes back to his alma mater to throw out the first pitch? Sometimes you learn something: thewatertoweronline.com/an-irrevocab... #Baseball #OleMiss
An Irrevocable Condition: First Pitch in Oxford
Fly away home, little boy. Fly from school and the people you don’t know and the games you don’t understand to a television transmission…
thewatertoweronline.com
February 9, 2026 at 2:51 AM
What happens when your 90-year-old uncle goes back to his alma mater to throw out the first pitch? Sometimes you learn something: thewatertoweronline.com/an-irrevocab... #Baseball #OleMiss
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Love this question. I’ve wrestled with it too—sometimes feels like creativity is more remix than invention, but that doesn’t make it any less powerful.
February 9, 2026 at 3:01 AM
Love this question. I’ve wrestled with it too—sometimes feels like creativity is more remix than invention, but that doesn’t make it any less powerful.
.#KashSree has judged & won awards at all the prestigious #advertising shows. So he’s both received & given jealousy, envy & appreciation. Which is why we asked him what we asked #LanceThomas in season 1: how are they related & what can we learn from them? open.spotify.com/episode/31mn...
Episode 19-Kash Sree
open.spotify.com
February 9, 2026 at 5:55 PM
.#KashSree has judged & won awards at all the prestigious #advertising shows. So he’s both received & given jealousy, envy & appreciation. Which is why we asked him what we asked #LanceThomas in season 1: how are they related & what can we learn from them? open.spotify.com/episode/31mn...