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Episode 06-Cameron Weston

Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 1h

Love, loyalty, friendship, fantasy football and shopper loyalty programs – marketing expert #CameronWeston covers the big issues on episode 6 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #love #loyalty #friendship

Podcast Episode · You're On Mute · 02/29/2024 · 15m

I’m Only Bleeding: Why Most Hospital Advertising Sucks — Martin Bihl

Martin Bihl @martinbihl.bsky.social · 1h

Why do ads for hospitals look the way they do – which is exactly like every other hospital’s ads? Some thoughts on hospital advertising: www.martinbihl.com/business-thi... #hospitals #advertising #hospitaladvertising #healthcareadvertising #doctors

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising.

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

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Reposted by Martin Bihl

dereklwalker.bsky.social @dereklwalker.bsky.social · 1d

Kickstarter update: 11 days to go - "Don't make me have to cut ya stage achieved."

Not over support.

Doing a Kickstarter for my book, I've had to talk about it a lot. I'm so tired of people thinking I'd write a DEI book or a book about myself.

www.kickstarter.com/projects/cra...

Crash & Burn

www.kickstarter.com

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Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 1d

Do we make our lives or do the people & events around us make them for us? #OliviaKenney explores this & more on episode 5 of #YoureOnMuteThePodcast: open.spotify.com/episode/7d3o... #podcast

Episode 05-Olivia Kenney

open.spotify.com

Poseur: A Memoir of Downtown New York City in the ‘90s

Reposted by Martin Bihl

The Agency Review @theagencyreview.bsky.social · 2d

Rediscover #downtown #1990s #NewYorkCity. Or at least the music. & the drugs. We review @marcspitz’s #Poseur: wp.me/P23AlC-Ju

Why do we do this, this writing? To communicate, sure, but to whom? For writing is a strangely solitary art, fundamentally unlike dance or music or theatre. You sit alone. You arrange words into li…

Keep the Change: Some Thoughts on Small Business Banking — Martin Bihl

Martin Bihl @martinbihl.bsky.social · 1d

It’s not your fault that the rules have changed for businesses and banks because of Covid. It IS your fault if you didn’t adjust accordingly. And many didn’t. Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid

Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.

[Note: This review originally ran in Advertising Age on December 28, 2011, and is reposted here by kind permission] First and foremost, The Facebook Effect by David Kirkpatrick is a valuable docume…

Reposted by Martin Bihl

dereklwalker.bsky.social @dereklwalker.bsky.social · 1d

Artificial intelligence is less a threat to creativity in advertising than poor and fearful leadership.

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Reposted by Martin Bihl

The Agency Review @theagencyreview.bsky.social · 3d

What it was like to start @Facebook & why that still matters. We review @DavidKirkpatric’s @FacebookEffect: wp.me/P23AlC-GG

The Facebook Effect

Podcast Episode · You're On Mute · 02/29/2024 · 13m

Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 2d

“Maybe envy can lead to motivation, and can lead to influence” – #OriginAgency CCO #LanceThomas on envy, jealousy, appreciation and more on episode 4 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #envy #jealousy #art #podcast

Episode 04-Lance Thomas

Who Are You?: Some thoughts on personas — Martin Bihl

Martin Bihl @martinbihl.bsky.social · 2d

Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising

Advertising agencies created "personas' to help them create work that would resonate better. Does it? And will AI make it better or worse?

Podcast Episode · You're On Mute · 02/29/2024 · 12m

Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 3d

“There needs to be the ability for people to be curious about a lot of things” - #JimHarper talks about the importance of curiousity at any age and why people should make room for it in their lives. #YoureOnMuteThePodcast Episode 3: podcasts.apple.com/us/podcast/e... #curiousity #podcast

Episode 03-Jim Harper

[Note: This review originally ran in Advertising Age on March 23, 2010, and is reposted here by kind permission] Some simple questions are stupid. And some are just annoying. But every on…

Reposted by Martin Bihl

The Agency Review @theagencyreview.bsky.social · 4d

Why are you pursuing new #customers when old ones are more valuable? We review @jaffejuice’s #FliptheFunnel wp.me/P23AlC-HN

Flip the Funnel

Follow the Money — Martin Bihl

Martin Bihl @martinbihl.bsky.social · 3d

Imagine an argument between me, @FarisYakob and #PeterDrucker. Now imagine that we’re not actually arguing with each other, we’re instead arguing with most companies about how they run their business. Sound too good to be true? Well guess what… www.martinbihl.com/business-thi...

I enlist Peter Drucker to make the point that all businesses - regardless of what industry they're in - have one job to do. And it's not what most of them think it is.

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

Reposted by Martin Bihl

JA Westenberg @joanwestenberg.com · 3d

dear amazon, James Bond without guns is just a British man in a suit who enjoys travel. I believe thats called "having a passport"

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Reposted by Martin Bihl

dereklwalker.bsky.social @dereklwalker.bsky.social · 4d

Kickstarter update: I can't wait for this to be over.

Working on the Kickstarter campaign to help me bring the book to life means that I can't write the book.

It's funny how this works. It is either promote the campaign or write, not both.

www.kickstarter.com/projects/cra...

Crash & Burn

www.kickstarter.com

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Reposted by Martin Bihl

dereklwalker.bsky.social @dereklwalker.bsky.social · 4d

Everyone is a writer until they have to write a headline.

And let's be clear - subject lines for emails, text opening lines, and the first line of social media posts are all a form of headlines.

Copywriting looks easy. It is just words, until it isn't.

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Reposted by Martin Bihl

The Agency Review @theagencyreview.bsky.social · 5d

Being #DavidOgilvy, before, during & after @Ogilvy. We review @kennethroman6’s #biography #KingofMadisonAvenue wp.me/P23AlC-yg

The King of Madison Avenue

[Note: This review originally ran in Advertising Age on February 19, 2009, and is reposted here by kind permission] There are three questions one can justifiably ask of a biography: 1) who the hell…

Podcast Episode · You're On Mute · 02/29/2024 · 12m

Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 4d

“You can have regrets and live through that and still have an awesome life”. #GaryHudson explores the idea of regret on the second episode of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #podcasts #regrets #mistakes

Episode 02-Gary Hudson

Talk Talk Talk: Observations about language and change — Martin Bihl

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Martin Bihl @martinbihl.bsky.social · 4d

The things we say don’t only convey what we mean to communicate, they also convey things we don’t even know we’re saying. I dive into some language to try to make sense of THAT can of worms. www.martinbihl.com/business-thi... #language #meaning #discoursemarkers

Words matter, of course, but do ALL words matter? Or are some just sounds we make without really thinking about what we're doing? No, those count too. Here's why.

Martin Bihl @martinbihl.bsky.social · 4d

It’s the 4th quarter – when CFOs tell marketers to spend their $s or lose them next year! So they kick off dozens of projects to invoice before 12/31. While agencies are telling their employees to use up their PTO by year end or lose it.

Result? 3x the work & 1/2 the staff

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