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Caster Communications @castercomm.com · Jan 17

On Bluesky, we're trying to be more mindful about follow/engagement curation to prevent feed rot. @casterrachel.bsky.social talks about the process in our latest blog - we'd love your favorite tech & PR starter packs in the replies!
#PR #tech #publicrelations #pragency #iworkinpr

Tremendous Content: Standout Media in Extraordinary Times - Caster Communications

Caster VP Rachel Bradshaw shares her approach to filtering the news in the buck-wild 2025 media landscape.

castercomm.com

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 17

What? How does Marc Andreessen have time for Taylor Lorenz incel fanfic when I can't stay on top of my laundry? SHARE YOUR PRODUCTIVITY SECRETS, MARC.

Taylor Lorenz @taylorlorenz.bsky.social · Jan 16

Marc Andreessen, the billionaire VC working for Trump, has published three separate scripts about me to X which total thousands of works and include fantasizing about my outfits and other weird details. It’s creepy as hell

casterrachel.bsky.social @casterrachel.bsky.social · Jan 17

It would also help speed up adoption of better privacy technology solutions that EXIST but lack incentives for development and uptake. E.g., age verification is so much more invasive and complicated than flashing a license - but we could build a hack-proof solution for this with FHE!

casterrachel.bsky.social @casterrachel.bsky.social · Jan 17

APRA! APRA! APRA! It even makes a decent chant!

casterrachel.bsky.social @casterrachel.bsky.social · Jan 17

FLAME HIM, @caseynewton.bsky.social 🔥🔥🔥
www.platformer.news/zuckerberg-b...
#meta #zuckerberg #masculineenergy

casterrachel.bsky.social @casterrachel.bsky.social · Jan 15

I'm convinced that Drake also has no real lawyers.

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 15

I think The Information has the right read on this: it's an incentive for employees stop complaining about the changes or be replaced by more right-thinking new hires.

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 15

Favorite burn, from Baldoni's OWN LAWYER: "There’s no question it relates to Justin. I mean, anybody that watched that hair bun..."

casterrachel.bsky.social @casterrachel.bsky.social · Jan 15

Justin Baldoni suing Ryan Renolds for character assassination because of "NicePool" is the most hilarious self-own since Jagger insisting on singing backup for "You're So Vain" because he thought the song was about him.

Justin Baldoni Apparently Didn’t Marvel at Ryan Reynolds’s Nicepool

His lawyer reportedly asked Marvel and Disney to preserve any documents that reflect an attempt to “mock” or “bully” Baldoni through the character.

www.vulture.com

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 14

COMPLETELY misunderstood the assignment - well look, those are fun, and I regret nothing.

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 14

Kings of the Wyld and Bloody Rose by Nicolas Eames might be what you're look for: "we're getting the band back together" but the band is a party of adventurers out for one last tour.

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 14

Love this team so much: the percentage of this montage that is dogs, toasts, and snacks is such a correct reflection of our company culture.

Caster Communications @castercomm.com · Jan 14

Today we are celebrating 27 years of hard work, storytelling, innovation, and making meaningful connections. Caster has been at the forefront of PR across several industries, building a legacy of success since Day 1.

Huge thanks to our clients, partners, and teams for making it all possible 🥂

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 14

Manhunt by Gretchen Felker-Martin fits the bill for me - but only if you're also fine with having your heart broken a few times.

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 14

I had trickster cleric NPC who pulled like 2 really good fast ones, and ever after every time she did or said anything, the players were like "WAIT A SECOND" and thus came up with all the rest of her hijinks for me.

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 13

Help me, lawyers of BlueSky: wouldn't RedNote and Lemon8 be subject to the exact same law that's shutting down TikTok?

casterrachel.bsky.social @casterrachel.bsky.social · Jan 13

Let me tell you, I've had to write that email, and it's HUMILIATING. The gratitude it real, and so is the never-ending stream of client kvetching until Game Series is properly referred to as "Company's 'IP' Presents: Game Series I - Dawn of the SEO-Optimized Team Name"

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 13

So, post-inauguration then? I kid, I kid, there's no good time: today's @nymag.com cover story nuked my entire day. I need to go disinfect my bookshelves.

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 13

Vulture also reported that Sandman S2 is still in production, and and Anansi Boys series is still slated to come out on Prime. I'll honestly be really pleasantly surprised if both aren't released as planned: big tech is in mask-off mode.

casterrachel.bsky.social @casterrachel.bsky.social · Jan 13

Not me accidentally using the word "loverly" in a professional email: Don't let impressionable young people watch musicals, it ruins us permanently.
tenor.com/bFtBa.gif

tenor.com

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 13

In all seriousness, it does make us better at communication and more aware of each other's strengths! And yes, when my spouse beat me at spades over Thanksgiving, I did throw several umberhulks his way as DM.

casterrachel.bsky.social @casterrachel.bsky.social · Jan 13

Playing D&D as a family has really brought us closer--so it's going to have maximum storytelling and emotional impact on my 9 and 11 yo when they discover that their cleric/mom has been plotting to betray them to an evil cult for months. #TTRPG #DND5e

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 8

She's got to be having the best day. X is the big winner in the Meta news: Brands looking for a big audience (sorry, bsky, love you mean it) will now ask "What's the point of leaving X?" instead of "What's the point of staying in this far-right swamp?" It's all swamps now, baby!!!

TechCrunch @techcrunch.com · Jan 7

X Corp CEO Linda Yaccarino touched on the power of Community Notes during her #CES2025 keynote presentation

casterrachel.bsky.social @casterrachel.bsky.social · Jan 8

She's got to be having the best day. X is the big winner in the Meta news: Brands looking for a big audience (sorry, bsky, love you mean it) will now ask "What's the point of of leaving X?" instead of "What's the point of staying in this far-right swamp?" It's all swamps now, baby!!!

casterrachel.bsky.social @casterrachel.bsky.social · Jan 8

While I'm snowbound, my colleagues are living it up at #CES. In fact, given that @kimberlylancaster.bsky.social has had TSA Pre-Check yanked out from under her by an untimely expiration, we may just have to open up a new Caster branch out there.

Caster Communications @castercomm.com · Jan 8

The Caster crew is crushing CES 2025. Day 1 highlights:

🍳 Avi Rosenthal at the Z-Wave influencer breakfast (Venetian L2 - Titian 2202).

💡 Brandon Doyle's tour of Shelly Group Gen4 (Venetian Expo – 51223).

🎧 Press diving into audio at Knowles.

🔥 Z-Wave & Silicon Labs fireside chat on ZWLR.

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casterrachel.bsky.social @casterrachel.bsky.social · Jan 8

"Free speech absolutist takes action to silence critics" may be the most reusable headline of the decade.