Tom Hadley | Exodus 25
banner
exodus25.bsky.social
Tom Hadley | Exodus 25
@exodus25.bsky.social
37 followers 35 following 450 posts
Persuasion specialist. Cinephile. Autodidact. Dad rocker. Stoic. https://exodus25.substack.com/
Posts Media Videos Starter Packs
What's the new version of "Just do it" for this?
Why does news reporting adopt this patronising tone these days?
The Temu video ads where customers shout at bosses, who then shout at their marketers for doing the promotion wrong, are just my favourite thing ever.
It had a few issues, didn't it, but not terrible. I'm just bemused by our media outlets lack of a firm opinion these days!
Update on this: My general levels of happiness upon removing LinkedIn from my phone are much improved. It's refocused me on direct comms via email, with better results, rather than hoping the cybervoid will ever respond to posts.
In the last 2 weeks I've uninstalled both the Instagram and LinkedIn apps from my phone. The desire to remove social media from my day grows ever stronger.
Common denominator with most SME B2B marketing today: Huge desire to spend on icing and decorating a cake that they have forgotten to bake. Looks pretty from a distance, tastes like shit.
Movie suggestions: City of God (Brazil), Parasite (South Korea), Whale Rider (New Zealand).
The modern version: When a critique is offered, simply respond with "Stop punching down on me with your toxic slurs". Then carry on with your day, unruffled (but having learned nothing).
Far from hiding behind criticism as the views of those who’ve never done it - industry would be far better if it acknowledged, now and then, that lots of people may well have a point.

Work can be bad! That’s ok! Call it out and offer a solution! That is literally the function of critique.
The more insidious problem, for me at least, is I've noticed LinkedIn makes me think ill of people I otherwise would not think that way about. And that feels an unhelpful slippery slope.
I don't buy it, Jane, this is just dead catting, throwing in a little pattern interrupt to provide cover.
Fascinating. The arithmatocracy of course assumes numbers offer a solution to fertitlity crises. But, as this proves, they don't.

The solutions are in hearts and minds, how we feel about each other. Which absolutely no one is interested in investing in changing.

www.theguardian.com/commentisfre...
Poland’s birth rate is in freefall. The cause? A loneliness epidemic that state cash can’t solve | Anna Gromada
Bonuses for families have done nothing to fix a baby bust caused by post-communist Europe’s relationships crisis, says sociologist Anna Gromada
www.theguardian.com
Another great example of "internal efficiency first, customer last". Always the primacy of numbers and systems. Always more cognitive stress for humans. Unless you design the other way around.
Nelson Alexander requiring tenants to use an AI chatbot to report urgent repairs. Reportedly this chatbot cannot differentiate between urgent and non-urgent repairs. Incredible.
I had a similar spat the other day. Have put myself on a timeout from posting there for the foreseeable!
Makes sense, to counter the argument I saw this week that the "drag" of human-generated strategy is a form of "hidden tax".

These "friction vs. frictionless" arguments will spawn all sorts of new vocabulary in justification.
How long until we see “artisanal concepts” and “slow-baked ideas” from “brain-to-paper” agencies becoming a trend?
In the last 2 weeks I've uninstalled both the Instagram and LinkedIn apps from my phone. The desire to remove social media from my day grows ever stronger.
James Horner was one of the greats :)
Trying to follow the cricket this morning but ESPN have pretty much ruined the Cricinfo on-page experience with advertising (now including video running in the background).
The breaking of the brand promise,"If you like a lot of chocolate on your biscuit, join our club", hits deep for us GenXers.

www.theguardian.com/business/202...
www.theguardian.com
I wish I'd found it much earlier than 2022. My favourite corner of the Internet ever since.
Letterboxd was released 14 years ago today 🧡💚💙
There's a 'Charlie Big Potato' joke in there somewhere.