✨Jane ✨
@caff.bsky.social
Creative, Branding & Strategy ✨Ad Geek & Marketing Nerd ✨Dog mom 🐕 Food fan 🌮 Hodophile ✈️ Gardener 🪴 TV/Movies 🍿 Books 📚 Science & Nature 🔭 Inspiration & more 🙌🏼
Pinned
✨Jane ✨
@caff.bsky.social
· Dec 16
The Frozen Middle: Where Bold Ideas Go to Thaw (and Sometimes Die)
There’s a moment in almost every creative review where work doesn’t fail because it’s wrong.
open.substack.com
There’s a layer in most organizations where bold ideas don’t die; they just slowly get safer. I wrote about the “frozen middle,” where fear of being wrong waters down creativity until it becomes beige on taupe.
If you’ve ever watched strong work lose its edge in review, this one’s for you.
If you’ve ever watched strong work lose its edge in review, this one’s for you.
Recently ghostwrote an industry article for a client around a similar topic and the problems it can cause when you intensify workflows that are flawed: hbr.org/2026/02/ai-d...
AI Doesn’t Reduce Work—It Intensifies It
One of the promises of AI is that it can reduce workloads so employees can focus more on higher-value and more engaging tasks. But according to new research, AI tools don’t reduce work, they consisten...
hbr.org
February 10, 2026 at 3:03 PM
Recently ghostwrote an industry article for a client around a similar topic and the problems it can cause when you intensify workflows that are flawed: hbr.org/2026/02/ai-d...
The irony of this is that so many claims are denied when it comes to covering the actual health insurance aspect. But life insurance companies will be the ones trying to boost their customers' health? Make it make sense, folks.
insurancenewsnet.com/oarticle/wit...
insurancenewsnet.com/oarticle/wit...
With recent offerings, life insurance goes high-tech
Massachusetts companies like John Hancock, Berkshire Life and MassMutual in the last few years have been looking for programs to help boost the health of their policyholders. “Because the market is so...
insurancenewsnet.com
February 10, 2026 at 3:00 PM
The irony of this is that so many claims are denied when it comes to covering the actual health insurance aspect. But life insurance companies will be the ones trying to boost their customers' health? Make it make sense, folks.
insurancenewsnet.com/oarticle/wit...
insurancenewsnet.com/oarticle/wit...
I’ve decided that they’re a absolutely nothing redeemable about job hunting.
February 10, 2026 at 12:51 AM
I’ve decided that they’re a absolutely nothing redeemable about job hunting.
From “Semicolon” by Cecelia Watson
February 9, 2026 at 11:20 PM
From “Semicolon” by Cecelia Watson
Why does it take so long to enter hours? Bah.
February 9, 2026 at 10:51 PM
Why does it take so long to enter hours? Bah.
Reposted by ✨Jane ✨
You know what they’re going to store in those warehouses?
People
People
In the last month ICE has bought warehouses in:
- Hagerstown, MD: $102 million
- Surprise, AZ: $70 million
- Hamburg, PA: $87 million
- Tremont, PA: $120 million
- San Antonio, TX: $82 million
- El Paso, TX: $123 million
- Social Circle, GA: price unknown
This is unprecedented.
- Hagerstown, MD: $102 million
- Surprise, AZ: $70 million
- Hamburg, PA: $87 million
- Tremont, PA: $120 million
- San Antonio, TX: $82 million
- El Paso, TX: $123 million
- Social Circle, GA: price unknown
This is unprecedented.
February 9, 2026 at 6:46 PM
You know what they’re going to store in those warehouses?
People
People
So while the Squarespace Emma Stone ad was visually stunning, why would she have kept trying to buy a domain on different computers if it was already taken? It doesn't matter where it's purchased, if it's unavailable, right? Or am I missing something?
February 9, 2026 at 7:22 PM
So while the Squarespace Emma Stone ad was visually stunning, why would she have kept trying to buy a domain on different computers if it was already taken? It doesn't matter where it's purchased, if it's unavailable, right? Or am I missing something?
“In many B2B categories, a purchase cycle can last five years, with a buying process stretching over 12 months. And yet success is routinely judged on what happened in the last quarter. Campaigns are optimized against 90 days of data as if that tells us something...”
www.thedrum.com/opinion/cos-...
www.thedrum.com/opinion/cos-...
Getting effectiveness wrong has cost B2B marketing its influence
www.thedrum.com
February 9, 2026 at 1:38 PM
“In many B2B categories, a purchase cycle can last five years, with a buying process stretching over 12 months. And yet success is routinely judged on what happened in the last quarter. Campaigns are optimized against 90 days of data as if that tells us something...”
www.thedrum.com/opinion/cos-...
www.thedrum.com/opinion/cos-...
Reposted by ✨Jane ✨
The next revolutionary phase of advertising will be a brief and direct explanation of what the product actually does and then the price
February 9, 2026 at 1:18 AM
The next revolutionary phase of advertising will be a brief and direct explanation of what the product actually does and then the price
Reposted by ✨Jane ✨
they're calling it the dunkin donuts ad that single-handedly lost new england the superbowl
February 9, 2026 at 2:50 AM
they're calling it the dunkin donuts ad that single-handedly lost new england the superbowl
Reposted by ✨Jane ✨
Southwest Airlines spent tens of millions on a Superbowl ad just to say, "we now have assigned seating like every other airline"
February 9, 2026 at 1:41 AM
Southwest Airlines spent tens of millions on a Superbowl ad just to say, "we now have assigned seating like every other airline"
Reposted by ✨Jane ✨
Birnam Wood do come to Dunsinane
February 9, 2026 at 2:42 AM
Birnam Wood do come to Dunsinane
The Sweet Caroline spot for Hellman’s would be better during a Red Sox World Series game.
February 9, 2026 at 2:40 AM
The Sweet Caroline spot for Hellman’s would be better during a Red Sox World Series game.
I was just wondering if NE would get any points in this game. Just scored as I was pondering.
February 9, 2026 at 2:37 AM
I was just wondering if NE would get any points in this game. Just scored as I was pondering.
I did like the sappy Lay’s ad.
February 9, 2026 at 2:02 AM
I did like the sappy Lay’s ad.
I’m bored by the celebrity overuse in ads this year. Like it’s bordering on obscene.
A few had relevance but most don’t.
A few had relevance but most don’t.
February 9, 2026 at 1:45 AM
I’m bored by the celebrity overuse in ads this year. Like it’s bordering on obscene.
A few had relevance but most don’t.
A few had relevance but most don’t.
I had hoped hoped hoped Rickey had an appearance 💕
February 9, 2026 at 1:30 AM
I had hoped hoped hoped Rickey had an appearance 💕
The set design for Bad Bunny is wild
February 9, 2026 at 1:24 AM
The set design for Bad Bunny is wild
Flipping back and forth between Schitt’s Creek and Super Bowl ads.
February 9, 2026 at 12:23 AM
Flipping back and forth between Schitt’s Creek and Super Bowl ads.
Reposted by ✨Jane ✨
The Guardian: here’s how Substack makes money hosting Nazi newsletters. These newsletters weren’t even hard to find or subtle: swastikas and in-app recommendations from one antisemitic newsletter to a bunch of others. [theguardian.com]
Revealed: How Substack makes money from hosting Nazi newsletters
Exclusive: Site takes a cut of subscriptions to content that promotes far-right ideology, white supremacy and antisemitism
www.theguardian.com
February 8, 2026 at 3:18 PM
The Guardian: here’s how Substack makes money hosting Nazi newsletters. These newsletters weren’t even hard to find or subtle: swastikas and in-app recommendations from one antisemitic newsletter to a bunch of others. [theguardian.com]
Reposted by ✨Jane ✨
derek's Black History Month thought of the day
Day 7
Black History Month is less of a celebration to me, and more an opportunity for others to see more of what Black culture is than the stereotypes and troupes.
It is an invitation to learn about us. To see us.
Day 7
Black History Month is less of a celebration to me, and more an opportunity for others to see more of what Black culture is than the stereotypes and troupes.
It is an invitation to learn about us. To see us.
February 7, 2026 at 3:32 PM
derek's Black History Month thought of the day
Day 7
Black History Month is less of a celebration to me, and more an opportunity for others to see more of what Black culture is than the stereotypes and troupes.
It is an invitation to learn about us. To see us.
Day 7
Black History Month is less of a celebration to me, and more an opportunity for others to see more of what Black culture is than the stereotypes and troupes.
It is an invitation to learn about us. To see us.
Dancing in the kitchen while makinf maduros: open.spotify.com/track/0KnZ3F...
La Copa de la Vida (La Cancion Oficial de la Copa Mundial, Francia '98) - Spanglish Radio Edit
open.spotify.com
February 7, 2026 at 5:36 PM
Dancing in the kitchen while makinf maduros: open.spotify.com/track/0KnZ3F...
e.l.f. Presenta: MELISA | e.l.f. Cosmetics Game Day Commercial 2026
YouTube video by e.l.f. Cosmetics
youtu.be
February 6, 2026 at 4:57 PM