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Fast Company’s 2025 Brands That Matter list recognizes 121 companies—including 10 standout CMOs—that have demonstrated an ability to connect their business to their fans and culture more broadly.

Read the full list of honorees: bit.ly/4oFQ11m
Sitting still with yourself feels like agony. Here’s why a leadership expert says it’s essential. #FCImpactCouncil f-st.co/GgIf5qE
Stillness, authenticity, and the hardest work of all
Sitting still with yourself can feel like agony, but leadership expert Mindy Mackenzie says it’s essential.
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December 16, 2025 at 1:57 AM
Surprise, surprise: People don't want AI slop on SNL. f-st.co/YLU4Oqh
Surprise, surprise: People don't want AI slop on 'SNL'
'Booooooo,' one viewer said.
f-st.co
December 15, 2025 at 11:48 PM
Ford effectively killed the entirety of its announced second-generation of EV models with Monday’s announcement. f-st.co/4iYapzM
Ford takes $19.5 billion charge as it retreats from EVs
Ford's plan is the most dramatic example yet of the auto industry's response to the Trump administration's policies and weakening EV demand.
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December 15, 2025 at 10:17 PM
Reposted by Fast Company
As I discussed in the interview, these are the 5 STEPS TO MAKING BETTER CITIES I’ve been using for many years, and eventually wrote about in @fastcompany.com. Too many cities are stuck in Step 2 (doing the wrong things better), and have to really be careful in Step 4 (doing the right things badly).
5 steps to making better cities
Before you can do the right thing, you have to do the right thing badly. And before that, you have to do the wrong thing.
www.fastcompany.com
December 15, 2025 at 5:34 PM
Reposted by Fast Company
New survey reveals this surprising fact about companies that successfully use AI. And it's not what you think.
Here's my latest @fastcompany.com
www.fastcompany.com/91460733/ai-...
New survey reveals this surprising fact about companies that successfully use AI
A lot has been written about AI replacing jobs of human workers, but an EY survey found such layoffs may not be that common.
www.fastcompany.com
December 15, 2025 at 8:58 PM
Reposted by Fast Company
"One throughline from this past year is uncertainty. Uncertainty has rewritten how we work, live, and lead," writes our own Michele Walsh for @fastcompany.com. "Yet, one thing that still holds true is we share a responsibility to keep systems strong so no one is left behind, especially children."
In a season of giving, smart leaders are giving forward
Stop treating year-end giving as the finish line—see it as the beginning.
www.fastcompany.com
December 15, 2025 at 9:25 PM
Freston's memoir, “Unplugged,” shows by example that trying to follow a straight line to success is not the only path. f-st.co/MHKr59t
Tom Freston's new memoir shows how a 'bebop lifestyle' can lead to success
Freston, 80, led MTV from the start, along with sister networks Comedy Central, VH1, and Nickelodeon, at their peak of success.
f-st.co
December 15, 2025 at 9:06 PM
This Italian lighting company just debuted lamps made out of literal lava. f-st.co/GQSz4b3
This literal lava lamp looks nothing like your lamp from the '70s
Hint: It's made from actual lava.
f-st.co
December 15, 2025 at 8:31 PM
Reposted by Fast Company
For @fastcompany.com, I asked the experts about what gifts to give at work.
Should you, or shouldn’t you, buy your boss a present? What about your coworkers or office bestie?
www.fastcompany.com/91452638/gif...
Gift-giving advice for the office: Etiquette experts on what to get your coworkers, employees, or boss
Company-wide white elephant have you stumped? Or wondering what to get your workplace bestie for the holidays? This guide has you covered.
www.fastcompany.com
December 15, 2025 at 8:17 PM
The holiday movie industry, estimated to generate hundreds of millions of dollars a year, has expanded beyond Hallmark and Lifetime. f-st.co/EHPi7bq
How Connecticut became a hot spot for Hallmark holiday movie fans
Connecticut is promoting tours of Christmas-card cities and towns featured in at least 22 holiday films by Hallmark, Lifetime, and others.
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December 15, 2025 at 8:07 PM
With Creator League, Bleacher Report has invented a whole new kind of live sports entertainment, and engagement numbers suggest B/R may have cracked the code for reaching the Gen Z audience. Fast Company's Paul Mueller reveals how B/R does it. f-st.co/k8khvtM
House of Highlights cracks the Gen Z code with Creator League
The Creator League attracts millions of Gen Z viewers by breaking every rule about distribution, control, and competition.
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December 15, 2025 at 7:45 PM
“‘You look happier,’” the onscreen text reads on one clip, “Thanks, I went to the boy aquarium with my besties.” f-st.co/eLEjutg
TikTok is rebranding ice-hockey rinks as 'boy aquariums'
While it's a tongue-in-cheek joke, the trend risks playing into harmful stereotypes of female sports fans.
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December 15, 2025 at 6:45 PM
Large language models have started creating their own terms and mixing them into everyday speech. Experts call it "lexical seepage."

Read more about how AI is quietly reshaping the way we talk: https://bit.ly/4iLbm7W
December 15, 2025 at 5:51 PM
Reposted by Fast Company
Another consequence of the generative AI revolution is that smartphone and PC prices are about to shoot up thanks to a shortage of memory as production focuses on GPUs. My latest for @fastcompany.com on why you should buy now www.fastcompany.com/91458916/ai-...
The AI revolution is making everything from PCs to smartphones even more expensive
Rising prices for two key types of computer memory are set to have a big knock-on effect on everything from PCs to smartphones.
www.fastcompany.com
December 15, 2025 at 1:11 PM
Create clean and effective sign-offs in seconds with this smart new setup. f-st.co/MZcQ8nK
Got Gmail? This is the simple signature tool you've been missing
Create clean and effective sign-offs in seconds with this smart new setup.
f-st.co
December 15, 2025 at 4:04 PM
"While the societal forces that created this loneliness epidemic and the distrust of information are nearly impossible to combat, we must try! It happens with each of us." f-st.co/LLOfLVB
We need more data communication not data visualization
We've lost trust in data. A human-centered approach to data visualization can help us rebuild it.
f-st.co
December 15, 2025 at 3:42 PM
Given the higher prevalence of bored employees than burned-out ones, the distinction between burnout and boredom is too important to ignore. f-st.co/gi4dbh6
Boredom is the new burnout, and it’s quietly killing motivation at work
Why boredom and burnout are two sides of the same coin, the importance of distinguishing the two, and the solutions for employees facing either issue.
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December 15, 2025 at 12:52 PM
The appropriate level of human-AI collaboration depends on the stakes involved, the maturity of the AI technology, and the organization’s capacity for governance. f-st.co/R5bvVqO
How to transform AI from a tool into a partner
The organizations that thrive in the AI era won’t be those that simply deploy the most advanced systems.
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December 15, 2025 at 10:27 AM
How to stand out when you’re one of two job candidates f-st.co/Srw0AMZ
How to stand out when you're one of two job candidates
Some studies show that the interview process can take up to six weeks. But there are ways that might help speed up the process and get those final hiring
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December 15, 2025 at 9:36 AM
Kara Swisher gives her takes on the latest tech news, from Gemini to the streaming wars to what Tim Cook and Bob Iger should do next. f-st.co/XSwxB3t
Kara Swisher dishes on OpenAI, Meta, Google—and the bidding war for Warner Bros. Discovery
Kara Swisher gives her takes on the latest tech news, from Gemini to the streaming wars to what Tim Cook and Bob Iger should do next.
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December 14, 2025 at 10:32 PM
Eric Migicovsky has unveiled a new gadget aimed at helping wearers capture lightning in a bottle. f-st.co/fvxGriB
Here's what's next from the creator of the Pebble smartwatch
Eric Migicovsky has unveiled a new gadget aimed at helping wearers capture lightning in a bottle.
f-st.co
December 14, 2025 at 4:15 PM
December forces focus, limits choices, and clarifies priorities. Leaders can engineer this productivity all year long. f-st.co/9F1piSp
The December effect: How constraints create better leadership decisions
December forces focus, limits choices, and clarifies priorities. Leaders can engineer this productivity all year long.
f-st.co
December 14, 2025 at 10:56 AM
Holiday office parties can be daunting, but with the right approach, they can open doors for new opportunities and strengthen relationships. f-st.co/wZj4nrn
How to make the most out of your company holiday party
Office parties can be daunting, but with the right approach, they can open doors for new opportunities and strengthen relationships.
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December 14, 2025 at 7:35 AM
Today’s release improves OpenAI’s performance on a variety of industry benchmarks. f-st.co/vDFr8Jg
OpenAI just released its new GPT-5.2 model. Here’s what you need to know
OpenAI's new GPT-5.2 model is faster, more efficient, and better at solving technical problems.
f-st.co
December 14, 2025 at 4:04 AM
Or dive into the Slop Trough, which serves up endless slop, so long as you turn on your webcam and get down on all fours like a good little piggy. f-st.co/w8BrZ90
Surf the web like it’s 2022 with Slop Evader
Or dive into the Slop Trough, which serves up endless slop, so long as you turn on your webcam and get down on all fours like a good little piggy.
f-st.co
December 14, 2025 at 1:03 AM