Elizabeth Goodspeed
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goodspeed.bsky.social
Elizabeth Goodspeed
@goodspeed.bsky.social
Independent designer, writer, trend spotter, & casual archivist (she/her)
thank you so much!
February 2, 2026 at 4:35 PM
Reposted by Elizabeth Goodspeed
“If the goal is to prove something wasn’t made by AI, faking ‘realness’ on a computer doesn’t really get us anywhere new.

[…]

What’s being described as an ‘analogue revival’ is less a material shift than a semiotic one.”👇
January 30, 2026 at 12:36 AM
My first @its-nice-that.bsky.social column of the year is about faking imperfection (fauxbi-sabi) and what it means to have a resurgence of analog aesthetics without analog tools 📷
www.itsnicethat.com/articles/eli...
Elizabeth Goodspeed on the limits of imperfection as a design strategy
As AI and digital tools make polish effortless, analogue imperfection has taken on new cultural weight. But what does “analogue” actually mean when most things are made, shared, and consumed digitally...
www.itsnicethat.com
January 29, 2026 at 11:33 PM
Thank you to Works But Makes Noises for having me on their podcast! Topics discussed include: what design school doesn’t teach, my scanner, archives versus mood boards, folk packaging, trend reports vs. in–out lists, and writing as a way of thinking → podcasts.apple.com/us/podcast/s...
Special Guest Elizabeth Goodspeed on Design Education, Experimental Branding, Weird References, and Archiving Everything
Podcast Episode · Works But Makes Noises · 01/26/2026 · 1h 5m
podcasts.apple.com
January 27, 2026 at 12:52 AM
We watched John Carpenter's "They Live" recently and I'm gobsmacked that no one has recommended it to me before. Twilight Zone if it included a 10 minute wrestling scene and more people getting drop-kicked out of windows. And, of course, SO much Futura. Perfect movie, 10/10.
January 26, 2026 at 9:44 PM
One small step for advertising; new Casual Archivist issue about proto-virality and 1960s moonvertising 🌝
casualarchivist.substack.com/p/apollo-11
One Small Step for Advertising
Today’s collection is a series of moon-themed ads from 1969-ish. I found these via my local library book sale, which is put on twice a year by a group of chatty octogenarians (plus one sprightly fifty...
casualarchivist.substack.com
January 21, 2026 at 5:04 PM
Reposted by Elizabeth Goodspeed
🌙🚀 One Small Step for Advertising
by Elizabeth Goodspeed @goodspeed.bsky.social
Moon-themed ads from the 60s.

+ The E. F. Caldwell & Co. Collection at the Cooper-Hewitt Museum Library
#ads #vintage #Ephemera
casualarchivist.substack.com/p/apollo-11?...
January 21, 2026 at 1:08 PM
Reposted by Elizabeth Goodspeed
Great look at the distinct design of one of the goofiest board games of the year.
Magical Athlete — Elizabeth Goodspeed
elizabethgoodspeed.com
December 19, 2025 at 2:50 AM
Thank you!
January 12, 2026 at 8:17 PM
For me, Bluesky is still missing a lot of the functionality that Twitter has, especially on the app—the media tab, drafts, more support for link previews, etc.—as well as a lot of the people whose posts I tend to like to repost or reply to!
December 15, 2025 at 1:35 AM
It definitely plays that role a bit less for me these days—function of being 30 / on the internet for so long. I guess I mostly chat with online friends on Instagram DM just because that's where I think I post the most "personal" stuff (pictures of my dog, etc.) that warrants chatting!
December 15, 2025 at 1:03 AM
I try! Just hard to keep up with remembering to cross-post to Twitter, Instagram, Linkedin, Bluesky, Mastodon, and Substack every time I have something to share 🥲
December 15, 2025 at 12:54 AM
Reposted by Elizabeth Goodspeed
Responding to @goodspeed.bsky.social timely op-ed in The Architect's Newspaper about how rebranding some websites is a problem in search of a solution www.archpaper.com/2025/12/nati...
www.archpaper.com
December 13, 2025 at 6:18 PM
I wrote a piece for @archpaper.com about 18F, the National Design Studio, and the insidiousness of “rebranding” government services instead of improving them. Thanks to my editors for letting me use the phrase “tread on me daddy” in an architecture publication 🫡
www.archpaper.com/2025/12/nati...
www.archpaper.com
December 15, 2025 at 12:51 AM
Oh to be clear they're both bad, just in different ways. Bluesky is generally better but missing a lot of the functionality of Twitter!
December 15, 2025 at 12:48 AM
Reposted by Elizabeth Goodspeed
I like this a lot.

@blackfreelance.bsky.social this is about designers but might be of interest to you.
How many designers does it take to be a studio? I wrote about how "studio" has shifted from structural descriptor to signal; shorthand for how a practice wants to be read. But as "studio" stops signaling size + authority, do mythologies around growth collapse too? www.itsnicethat.com/articles/eli...
Elizabeth Goodspeed on how many designers it takes to make a studio
The question of what counts as a “studio” – and what you call one – reveals the industry’s ongoing tension around identity, ambition and scale.
www.itsnicethat.com
December 10, 2025 at 10:53 PM
Reposted by Elizabeth Goodspeed
🥭 Elizabeth @goodspeed.bsky.social on how many #designers it takes to make a #studio
#itsnicethat
The question of what counts as a “studio” – and what you call one – reveals the industry’s ongoing tension around identity, ambition and scale.
#design
www.itsnicethat.com/articles/eli...
December 12, 2025 at 2:52 PM
Reposted by Elizabeth Goodspeed
⚫ Signs of Life
by @goodspeed.bsky.social
at #SunsetOverSunset
Signs are actors. Some are wallflowers, barely speaking above a whisper, while others shout and flirt, beckoning for attention.
#sign #design

www.sunsetoversunset.org/stories/signs
December 12, 2025 at 4:18 PM
I'm so glad it resonated, and so appreciative of all the work the folks at 18F accomplished—if I had more time / word count I would have loved to speak to some of you for the piece! Hopefully an ongoing conversation : )
December 15, 2025 at 12:47 AM
Reposted by Elizabeth Goodspeed
“the United States is a lot more generous to corporations than it is to people”

I’ve written about why I’m an S-corp as a freelancer, but this is the distillation of it all

We find safety and security in numbers…and as corporations
How many designers does it take to be a studio? I wrote about how "studio" has shifted from structural descriptor to signal; shorthand for how a practice wants to be read. But as "studio" stops signaling size + authority, do mythologies around growth collapse too? www.itsnicethat.com/articles/eli...
Elizabeth Goodspeed on how many designers it takes to make a studio
The question of what counts as a “studio” – and what you call one – reveals the industry’s ongoing tension around identity, ambition and scale.
www.itsnicethat.com
December 13, 2025 at 7:13 PM
Oops cc @alex.cmyk.games and @cmyk.games I never know who is on this weirdo app
December 9, 2025 at 4:48 PM
Ah, thank you for sharing though! I'll have to ask her if she can send it to me...
December 9, 2025 at 4:46 PM
Ah, yes, she told us about that—I wish it was recorded, would love to hear her share her side of things! Truly a dream collaborator <3
December 9, 2025 at 1:18 AM
I collaborated with CMYK and Angela Kirkwood on the redesign of cult classic game Magical Athlete! I worked on the brand identity, art direction, and all the graphic design for components like cards & tokens. Now ask me how much math I had to do to make an evenly spaced game board with 31 spaces...
December 8, 2025 at 8:37 PM
Thank you!
December 6, 2025 at 11:09 PM