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just Jarno @jarnovandriel.bsky.social · Aug 10

Oh, and if you want na interesting piece of markup to test your tool on, have it check this page: invisiblegraph.com/semantic-sto...

Does Structured Data Markup influence EEAT? - The Invisible Graph

Yes, Structured Data Markup = E-E-A-T fairy dust, or so the popular answer goes. Complete nonsense, because magic does not compute! The real story is...

invisiblegraph.com

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just Jarno @jarnovandriel.bsky.social · Aug 10

I'm always willing to help out. Although @simoncox.com, you might want to have a chat with Ziggy Shtrosberg - www.linkedin.com/in/ziggyshtr...

He created a cool plugin (SEO Schema Visualizer) you might want to cooperate on: chromewebstore.google.com/detail/seo-s...

SEO Schema Visualizer - Chrome Web Store

Visualize JSON-LD schema markup at the click of a button

chromewebstore.google.com

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just Jarno @jarnovandriel.bsky.social · Aug 5

@jlwchambers.bsky.social from @withcandour.co.uk and I had a marvelous chat about SEO, Structured Data, and the evolution of the WWW (Jack's an end-boss host 🍻).

2 dudes hanging out, talking about tons of cool but also some heavy stuff, and ending with people.

www.youtube.com/watch?v=x3oI...

How Structured Data & Schema Work for AI Search with Jarno van Driel

YouTube video by Candour Agency

www.youtube.com

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Reposted by just Jarno

Jono Alderson @jono.id · Jul 19

What if the universe gave you everything you wanted…
…so perfectly you never had to go anywhere again?

The Hollow Universe is a story about convenience, control, and the slow death of discovery.

www.jonoalderson.com/misc/the-hol...

The hollow universe

The year is 2237. The universe is quiet. The worlds we used to visit are still there, but no one comes. They don’t know why. They don’t know what they did wrong.

www.jonoalderson.com

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just Jarno @jarnovandriel.bsky.social · Jul 9

So far, the future of Knowledge Graphs and structured data looks great, though the majority of these developments do NOT seem to involve any on-page markup (as we've grown accustomed to).

Something really spectacular needs to happen to keep the future of on-page markup alive.

2/2

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just Jarno @jarnovandriel.bsky.social · Jul 9

Sounds awesome in theory, but:
- The main people behind schema.org have left Google
- Bing hasn't updated its guidelines in a decade
- Google is actively reducing the amount of markup it supports
- The only schema.org developments are around eCommerce; otherwise, the vocabulary has grown stale.

1/2

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just Jarno @jarnovandriel.bsky.social · Jul 8

Too bad about the errors though.

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just Jarno @jarnovandriel.bsky.social · Jun 24

Cool, great to see you there.

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just Jarno @jarnovandriel.bsky.social · Jun 24

I can't wait to attend the Digital Olympus Event in Amsterdam on September 11. Last year's edition was truly memorable, and this year's edition has a great line-up once again. Will I see you there too?

digitalolympus.net/digital-olym...

Digital Olympus Event | Sep 11, 2025 | Amsterdam, Netherlands

A digital marketing conference in Amsterdam for top marketers ready to rethink old patterns. Join for strategies, learning and networking!

digitalolympus.net

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Reposted by just Jarno

Barry Schwartz @rustybrick.com · Jun 12

Google Search snippets with stock level colors 🚥 www.seroundtable.com/google-searc...

#google #googleuserinterface #googlemerchantcenter #googleshopping

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just Jarno @jarnovandriel.bsky.social · Jun 10

Google adds support for Loyalty Program structured data markup!

Yet another step closer to achieving parity between the schema.org vocabulary and Google Merchant Center specifications.

developers.google.com/search/blog/...

Adding markup support for loyalty programs | Google Search Central Blog | Google for Developers

developers.google.com

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just Jarno @jarnovandriel.bsky.social · Jun 5

Congrats! Have fun.

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just Jarno @jarnovandriel.bsky.social · May 20

"... whether they asked for it, is a different story 😅..."

I can relate to that sentiment. I expressed my sentiments about that during Friends of Search with this slide. 😇

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just Jarno @jarnovandriel.bsky.social · May 20

Are we looking at the future of how we interact with the web?

Conversational web interfaces that allow people to achieve their goals, while websites stay in control of the information that's being served - without going broke in the process.

The possibilities...

news.microsoft.com/source/featu...

Introducing NLWeb: Bringing conversational interfaces directly to the web - Source

news.microsoft.com

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just Jarno @jarnovandriel.bsky.social · May 17

HPcamp '25

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just Jarno @jarnovandriel.bsky.social · Apr 23

I always feel sorry for the folks doing the colonoscopy, seems like a shitty job (and yes, I shared that insight with them when I had mine).

just Jarno @jarnovandriel.bsky.social · Apr 16

There's a lot it could do but doesn't because every line of additional code comes at a cost for them.

And because of what is possible, many continuously make the mistake of over evaluating what it Google actually does.

If only it did a bit more of what it could...

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Reposted by just Jarno

Aleyda Solis @aleyda.bsky.social · Apr 13

The April 2025 edition of #BrightonSEO took place earlier this week in Brighton. If you weren’t able to attend — or if you did but couldn’t catch all the presentations — here are some of the published decks for you to check out 👀 hub.seofomo.co/surveys/best...

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just Jarno @jarnovandriel.bsky.social · Apr 13

Thank you for saying that @yordan-dimitrov.com

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just Jarno @jarnovandriel.bsky.social · Apr 13

I have to say, I saw your talk, and once again was blown away by the energy you were putting out. If I had a hat, I would have taken it of for you.

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just Jarno @jarnovandriel.bsky.social · Mar 27

It's a truly great piece. I'm happy you decided to save it.

I miss your thought inducing publications.

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just Jarno @jarnovandriel.bsky.social · Mar 14

Thanks @hellemans.me, although I don't think the message comes quite across without the slide about "Out of context keyword stuffing" leading up to it. 😁

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Reposted by just Jarno

Mark Williams-Cook @markwilliamscook.com · Feb 25

Not like _that_, anyway.

Bart Simpson writing "LLMs aren't using schema" on a chalk board

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just Jarno @jarnovandriel.bsky.social · Feb 25

So should we infer that email = pure evil? 🫣

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just Jarno @jarnovandriel.bsky.social · Feb 18

I'd probably be creating devices for disabled people (prostheses, modifying wheelchairs, etc). Would be a marvelous reason to dust off my engineer's diploma.

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