Jim Prosser
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jimprosser.bsky.social
Jim Prosser
@jimprosser.bsky.social
Pretty good cook, middling guitar player. Founder and Principal, Tamalpais Strategies. | Marin County, CA | https://tamstrat.com
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Encrypt everything. Get Yubikeys. Get as much data off the big platforms as you can. For everything else, harden your account with as many security measures as possible. This is not the time for anyone to be blasé about security.

Assume your government is an adversary.
As a 40-something white guy rockist, I'm legally obligated to share MJ Lenderman solo-covering Warren Zevon www.youtube.com/watch?v=PmL...
TAFS Unplugged: MJ Lenderman
See Adam on tour https://theadamfriedland.show/pages/tour--JOIN THE FRIEDLAND FAMILY FOUNDATION / PREMIUM SUBSCRIPTION: https://www.youtube.com/@TheAdamFried...
www.youtube.com
February 13, 2026 at 10:29 PM
Nvidia is a $3T company and one of the most widely held stocks in the world. Microsoft owns half of OpenAI. Amazon has billions in Anthropic, as does Google. Meta, AMD, TSMC, Broadcom, Arm — all public, all riding AI, all ludicrously profitable for retail.
February 13, 2026 at 10:08 PM
A take so bizarre it's borderline disqualifying for a CEO of a trading platform. The AI trade has been one of the most accessible investment themes ever. Retail investors have made fortunes on it. If anything, that should be catalyzing *more* public support for AI, not less.
February 13, 2026 at 10:08 PM
Every generation gets the Harvard Facemash it deserves
A Stanford Experiment to Pair 5,000 Singles Has Taken Over Campus

A student built a matchmaking algorithm that has consumed the school—and highlighted the challenges of finding love for high achievers
www.wsj.com/lifestyle/re...
A Stanford Experiment to Pair 5,000 Singles Has Taken Over Campus
A student built a matchmaking algorithm that has consumed the school—and highlighted the challenges of finding love for high achievers.
www.wsj.com
February 11, 2026 at 4:36 AM
February 10, 2026 at 10:00 PM
NEW PERSON FAMILIAR: I wrote about one of the sneakiest traps startup founders encounter with their comms: knowing when to steer away from the siren song of VC Twitter dopamine hits and toward deeper waters. Be Odysseus. (The Matt Damon version or whoever you have in mind.)
February 10, 2026 at 10:00 PM
"Much can be accomplished by teamwork when no one is concerned about who gets credit." - John Wooden

"Fuck everybody else, that shit was all me." - Bill Belichick (probably)
February 8, 2026 at 10:30 PM
No matter who wins on the field today, San Francisco won this week. Most beautiful city in America.

(h/t portra_papi on IG - go follow, he’s outstanding)
February 8, 2026 at 5:04 PM
ME, TO MY 70-SOMETHING PARENTS: How do you watch so much cable news!? I’d just be mad all the time!

[Proceeds to stare at political news on social media for multiple hours daily]
February 7, 2026 at 6:27 PM
NEW PERSON FAMILIAR: J. Cole finally dropped "The Fall-Off" after an eight-year wait. I wrote about the very different ways he, Kendrick, and Drake cultivate attention — and the surprising applicability to tech comms. open.substack.com/pub/personf...
February 6, 2026 at 5:10 PM
The Pat Spencer Threes Explosion

(is this anything?)
February 6, 2026 at 5:28 AM
January 30, 2026 at 7:31 PM
Corporate storytelling and storytelling jobs are on the rise. I'm all for more importance placed on comms! But something about they *way* we're telling stories is wrong, because consumers don't trust them. I explore that and how to remedy it in my latest Person Familiar.
January 30, 2026 at 7:31 PM
Interesting fact of the day: you’d need to stream an artist’s 12-track album once a day for 240-330 days to equal the approx. equivalent rev share they get from a vinyl sale.

If you love a music artist, buy their vinyl.
January 29, 2026 at 5:14 PM
January 26, 2026 at 9:40 PM
NEW PERSON FAMILIAR: Almost everything written about AI and communications is about productivity. But the genius of these tools is they let you *build things*.

"What can I build?" is now a comms question, the ultimate "show, don't tell".
January 26, 2026 at 9:40 PM
Reposted by Jim Prosser
Weird that hiring away a few checked-out Tory alcoholics from British dailies and emphasizing op eds about Why Your Boss Deserves A Tax Cut didn't deliver better results but what can you do? What, at the end of the day, can you do?
January 26, 2026 at 8:43 PM
A personal favorite of mine, which also happens to encapsulate the old Twitter codebase
January 26, 2026 at 6:05 PM
I came away from the Davos discourse certain of one thing: we need more workplace trends thought leadership. So I* built Workplace Buzzword Slots. workplacebuzzwordslots.com

*Well, Claude did, but I wrote some pretty fire prompts for it, not gonna lie.
Workplace Buzzword Slots
Discover your next career-defining workplace trend. Pull the lever and become a thought leader.
workplacebuzzwordslots.com
January 26, 2026 at 5:00 PM
Reposted by Jim Prosser
One of the best things I’ve read in a while:
January 25, 2026 at 10:39 PM
Reposted by Jim Prosser
January 25, 2026 at 3:10 AM
An Auburn QB just made a crippling late-game throw in a key game? You don’t say.
January 25, 2026 at 10:55 PM
Working from San Anselmo today for a change of scenery. Love how Marin smacks you in the face with history wherever you go. Lucasfilm’s original office was on the second floor here. Marin’s most successful startup.
January 23, 2026 at 9:26 PM