Jim Prosser
@jimprosser.bsky.social
Pretty good cook, middling guitar player. Founder and Principal, Tamalpais Strategies. | Marin County, CA | https://tamstrat.com
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Jim Prosser
@jimprosser.bsky.social
· Feb 21
Encrypt everything. Get Yubikeys. Get as much data off the big platforms as you can. For everything else, harden your account with as many security measures as possible. This is not the time for anyone to be blasé about security.
Assume your government is an adversary.
Assume your government is an adversary.
February 10, 2026 at 10:00 PM
NEW PERSON FAMILIAR: I wrote about one of the sneakiest traps startup founders encounter with their comms: knowing when to steer away from the siren song of VC Twitter dopamine hits and toward deeper waters. Be Odysseus. (The Matt Damon version or whoever you have in mind.)
February 10, 2026 at 10:00 PM
NEW PERSON FAMILIAR: I wrote about one of the sneakiest traps startup founders encounter with their comms: knowing when to steer away from the siren song of VC Twitter dopamine hits and toward deeper waters. Be Odysseus. (The Matt Damon version or whoever you have in mind.)
"Much can be accomplished by teamwork when no one is concerned about who gets credit." - John Wooden
"Fuck everybody else, that shit was all me." - Bill Belichick (probably)
"Fuck everybody else, that shit was all me." - Bill Belichick (probably)
February 8, 2026 at 10:30 PM
"Much can be accomplished by teamwork when no one is concerned about who gets credit." - John Wooden
"Fuck everybody else, that shit was all me." - Bill Belichick (probably)
"Fuck everybody else, that shit was all me." - Bill Belichick (probably)
No matter who wins on the field today, San Francisco won this week. Most beautiful city in America.
(h/t portra_papi on IG - go follow, he’s outstanding)
(h/t portra_papi on IG - go follow, he’s outstanding)
February 8, 2026 at 5:04 PM
No matter who wins on the field today, San Francisco won this week. Most beautiful city in America.
(h/t portra_papi on IG - go follow, he’s outstanding)
(h/t portra_papi on IG - go follow, he’s outstanding)
ME, TO MY 70-SOMETHING PARENTS: How do you watch so much cable news!? I’d just be mad all the time!
[Proceeds to stare at political news on social media for multiple hours daily]
[Proceeds to stare at political news on social media for multiple hours daily]
February 7, 2026 at 6:27 PM
ME, TO MY 70-SOMETHING PARENTS: How do you watch so much cable news!? I’d just be mad all the time!
[Proceeds to stare at political news on social media for multiple hours daily]
[Proceeds to stare at political news on social media for multiple hours daily]
NEW PERSON FAMILIAR: J. Cole finally dropped "The Fall-Off" after an eight-year wait. I wrote about the very different ways he, Kendrick, and Drake cultivate attention — and the surprising applicability to tech comms. open.substack.com/pub/personf...
February 6, 2026 at 5:10 PM
NEW PERSON FAMILIAR: J. Cole finally dropped "The Fall-Off" after an eight-year wait. I wrote about the very different ways he, Kendrick, and Drake cultivate attention — and the surprising applicability to tech comms. open.substack.com/pub/personf...
The Pat Spencer Threes Explosion
(is this anything?)
(is this anything?)
February 6, 2026 at 5:28 AM
The Pat Spencer Threes Explosion
(is this anything?)
(is this anything?)
January 30, 2026 at 7:31 PM
Corporate storytelling and storytelling jobs are on the rise. I'm all for more importance placed on comms! But something about they *way* we're telling stories is wrong, because consumers don't trust them. I explore that and how to remedy it in my latest Person Familiar.
January 30, 2026 at 7:31 PM
Corporate storytelling and storytelling jobs are on the rise. I'm all for more importance placed on comms! But something about they *way* we're telling stories is wrong, because consumers don't trust them. I explore that and how to remedy it in my latest Person Familiar.
Interesting fact of the day: you’d need to stream an artist’s 12-track album once a day for 240-330 days to equal the approx. equivalent rev share they get from a vinyl sale.
If you love a music artist, buy their vinyl.
If you love a music artist, buy their vinyl.
January 29, 2026 at 5:14 PM
Interesting fact of the day: you’d need to stream an artist’s 12-track album once a day for 240-330 days to equal the approx. equivalent rev share they get from a vinyl sale.
If you love a music artist, buy their vinyl.
If you love a music artist, buy their vinyl.
January 26, 2026 at 9:40 PM
NEW PERSON FAMILIAR: Almost everything written about AI and communications is about productivity. But the genius of these tools is they let you *build things*.
"What can I build?" is now a comms question, the ultimate "show, don't tell".
"What can I build?" is now a comms question, the ultimate "show, don't tell".
January 26, 2026 at 9:40 PM
NEW PERSON FAMILIAR: Almost everything written about AI and communications is about productivity. But the genius of these tools is they let you *build things*.
"What can I build?" is now a comms question, the ultimate "show, don't tell".
"What can I build?" is now a comms question, the ultimate "show, don't tell".
Reposted by Jim Prosser
Weird that hiring away a few checked-out Tory alcoholics from British dailies and emphasizing op eds about Why Your Boss Deserves A Tax Cut didn't deliver better results but what can you do? What, at the end of the day, can you do?
Jeff Bezos is putting the Washington Post into hospice: defector.com/jeff-bezos-i...
Jeff Bezos Is Putting The Washington Post Into Hospice | Defector
The Washington Post’s suicide-by-1,000-cuts business plan is going swimmingly. Word of the most recent act of self-harm came with a New York Times report on Friday on an internal memo informing the…
defector.com
January 26, 2026 at 8:43 PM
Weird that hiring away a few checked-out Tory alcoholics from British dailies and emphasizing op eds about Why Your Boss Deserves A Tax Cut didn't deliver better results but what can you do? What, at the end of the day, can you do?
A personal favorite of mine, which also happens to encapsulate the old Twitter codebase
January 26, 2026 at 6:05 PM
A personal favorite of mine, which also happens to encapsulate the old Twitter codebase
I came away from the Davos discourse certain of one thing: we need more workplace trends thought leadership. So I* built Workplace Buzzword Slots. workplacebuzzwordslots.com
*Well, Claude did, but I wrote some pretty fire prompts for it, not gonna lie.
*Well, Claude did, but I wrote some pretty fire prompts for it, not gonna lie.
Workplace Buzzword Slots
Discover your next career-defining workplace trend. Pull the lever and become a thought leader.
workplacebuzzwordslots.com
January 26, 2026 at 5:00 PM
I came away from the Davos discourse certain of one thing: we need more workplace trends thought leadership. So I* built Workplace Buzzword Slots. workplacebuzzwordslots.com
*Well, Claude did, but I wrote some pretty fire prompts for it, not gonna lie.
*Well, Claude did, but I wrote some pretty fire prompts for it, not gonna lie.
Reposted by Jim Prosser
One of the best things I’ve read in a while:
January 25, 2026 at 10:39 PM
One of the best things I’ve read in a while:
Reposted by Jim Prosser
An Auburn QB just made a crippling late-game throw in a key game? You don’t say.
January 25, 2026 at 10:55 PM
An Auburn QB just made a crippling late-game throw in a key game? You don’t say.
Working from San Anselmo today for a change of scenery. Love how Marin smacks you in the face with history wherever you go. Lucasfilm’s original office was on the second floor here. Marin’s most successful startup.
January 23, 2026 at 9:26 PM
Working from San Anselmo today for a change of scenery. Love how Marin smacks you in the face with history wherever you go. Lucasfilm’s original office was on the second floor here. Marin’s most successful startup.
Time to pull the “securitization for retail” lever
January 23, 2026 at 8:44 PM
Time to pull the “securitization for retail” lever
How is it that Snoop Dogg went from portrayal in the ‘90s as something like one of the most dangerous people in America (and, y’know, that whole murder trial thing didn’t help) to his present status as omnipresent American mascot?
January 23, 2026 at 8:40 PM
How is it that Snoop Dogg went from portrayal in the ‘90s as something like one of the most dangerous people in America (and, y’know, that whole murder trial thing didn’t help) to his present status as omnipresent American mascot?
Turning core car features into SaaS businesses is an absolute hellscape. Tesla is not alone here, but they’re the most flagrant and capricious with their changes. www.theverge.com/transportat...
Tesla finally kills Autopilot in a bid to boost FSD subscriptions
No more Autopilot
www.theverge.com
January 23, 2026 at 5:41 PM
Turning core car features into SaaS businesses is an absolute hellscape. Tesla is not alone here, but they’re the most flagrant and capricious with their changes. www.theverge.com/transportat...
Devoured Chuck Klosterman's new book on football, titled (appropriately enough) Football. It's classic Chuck: using the sport as raw material to examine how we assign meaning to things that probably don't matter but definitely do. Go get it. bookshop.org/p/books/foo...
Football
Check out Football - <b>“Could this be the best book on football ever?” —Tyler Cowen<br><br>“Eye-opening and entertaining . . . a transcendent appraisal of America’s favorite sport.” —<i>Publishers Weekly</i> (starred review)<br><br>NAMED A MOST ANTICIPATED BOOK OF 2026 BY <i>NPR</i><br><br>A hilarious but nonetheless groundbreaking contribution to the argument about which force shapes American life the most. For two kinds of readers—those who know it’s football and those who are about to find out.</b><br><br>Chuck Klosterman—<i>New York Times</i> bestselling critic, journalist, and, yes, football psychotic—did not write this book to deepen your appreciation of the game. He’s not trying to help you become that person at the party, or to teach you how to make better bets, or to validate any preexisting views you might have about the sport (positive or negative). <i>Football</i> does, in fact, do all of those things.
bookshop.org
January 23, 2026 at 5:04 AM
Devoured Chuck Klosterman's new book on football, titled (appropriately enough) Football. It's classic Chuck: using the sport as raw material to examine how we assign meaning to things that probably don't matter but definitely do. Go get it. bookshop.org/p/books/foo...