Jonas Sickler
@jonassickler.bsky.social
Brand & consumer insights for Fortune 500 companies
SEO before the internet
November 27, 2025 at 12:41 AM
SEO before the internet
I've been on the "LLMs don't use schema" side of the fence historically because they don't "read" it while visiting your website.
But that doesn't mean schema can't help LLMs understand your brand — especially same-as schema.
But that doesn't mean schema can't help LLMs understand your brand — especially same-as schema.
November 24, 2025 at 11:35 PM
I've been on the "LLMs don't use schema" side of the fence historically because they don't "read" it while visiting your website.
But that doesn't mean schema can't help LLMs understand your brand — especially same-as schema.
But that doesn't mean schema can't help LLMs understand your brand — especially same-as schema.
First, I agree. 👏
But, many CMS platforms automatically create the file.
So it’s possible that the majority of sites that contained the file in the dataset were not optimizing for LLMs (or even doing SEO)
Which would explain why they weren’t showing up
But, many CMS platforms automatically create the file.
So it’s possible that the majority of sites that contained the file in the dataset were not optimizing for LLMs (or even doing SEO)
Which would explain why they weren’t showing up
Shocking... ;) -> Study: LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains
"Analysis of 300k domains found LLMs.txt adoption is low & has no measurable link to AI citation frequency. SE Ranking’s crawl found llms.txt on 10.1% of domains. i.e. 9 out of 10 sites didn't have it."
"Analysis of 300k domains found LLMs.txt adoption is low & has no measurable link to AI citation frequency. SE Ranking’s crawl found llms.txt on 10.1% of domains. i.e. 9 out of 10 sites didn't have it."
LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains
An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency.
www.searchenginejournal.com
November 21, 2025 at 6:09 PM
First, I agree. 👏
But, many CMS platforms automatically create the file.
So it’s possible that the majority of sites that contained the file in the dataset were not optimizing for LLMs (or even doing SEO)
Which would explain why they weren’t showing up
But, many CMS platforms automatically create the file.
So it’s possible that the majority of sites that contained the file in the dataset were not optimizing for LLMs (or even doing SEO)
Which would explain why they weren’t showing up
You definitely cannot manufacture Trust 👇
So you successfully manipulated Reddit. Now what?
I saw a LinkedIn “growth hack” inserting product recommendations into Reddit to gain AI citations.
It wasn’t the post that annoyed me. It was the response. Thousands applauding the “amazing insights”. Without questioning the consequences.
I saw a LinkedIn “growth hack” inserting product recommendations into Reddit to gain AI citations.
It wasn’t the post that annoyed me. It was the response. Thousands applauding the “amazing insights”. Without questioning the consequences.
November 17, 2025 at 5:10 PM
You definitely cannot manufacture Trust 👇
And so it begins. This is the foundation of paid ads in AI Mode. I wouldn't be surprised if AI Mode was the default search mode in Google within six months.
blog.google/products/sho...
blog.google/products/sho...
Let AI do the hard parts of your holiday shopping
Learn more about new AI Google Shopping tools, including agentic checkout.
blog.google
November 15, 2025 at 2:14 PM
And so it begins. This is the foundation of paid ads in AI Mode. I wouldn't be surprised if AI Mode was the default search mode in Google within six months.
blog.google/products/sho...
blog.google/products/sho...
Just leaving this here.
November 14, 2025 at 8:33 PM
Just leaving this here.
Shoveling fresh snow covering a layer of blood red Japanese maple leaves at night is a gruesome scene
November 12, 2025 at 12:45 AM
Shoveling fresh snow covering a layer of blood red Japanese maple leaves at night is a gruesome scene
Too many AI visibility tools offer high-risk automated recommendations. 👇
November 10, 2025 at 11:51 PM
Too many AI visibility tools offer high-risk automated recommendations. 👇
Photos from my backyard today… fall is fleeting. Gotta catch the color while it lasts
November 8, 2025 at 9:30 PM
Photos from my backyard today… fall is fleeting. Gotta catch the color while it lasts
Happy Halloween everyone!
October 31, 2025 at 3:52 PM
Happy Halloween everyone!
Reddit doesn't appear very often on the first page of Google when you search a brand by name. But when it does, it's incredibly negative.
#brand #reputation #google #search
#brand #reputation #google #search
October 29, 2025 at 5:59 PM
Reddit doesn't appear very often on the first page of Google when you search a brand by name. But when it does, it's incredibly negative.
#brand #reputation #google #search
#brand #reputation #google #search
October 25, 2025 at 3:08 PM
ChatGPT recommending a brand because it was included in a top 10 list published by the same brand.
a cartoon of two spidermans standing in front of a nypd van
ALT: a cartoon of two spidermans standing in front of a nypd van
media.tenor.com
October 22, 2025 at 5:42 PM
ChatGPT recommending a brand because it was included in a top 10 list published by the same brand.
I’m thrilled to share that I’m stepping into a new role as Senior Brand Marketing Analyst at Terakeet!
This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
a man with a mustache in a blue suit says tiny celebration in front of a group of people
ALT: a man with a mustache in a blue suit says tiny celebration in front of a group of people
media.tenor.com
October 2, 2025 at 3:16 PM
I’m thrilled to share that I’m stepping into a new role as Senior Brand Marketing Analyst at Terakeet!
This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
Generative search is the new dark social. These hyper-personalized conversations lead to powerful recommendations that drive consumer behavior.
Brands need to tap the line to understand how they can influence these responses
Brands need to tap the line to understand how they can influence these responses
September 27, 2025 at 1:40 PM
Generative search is the new dark social. These hyper-personalized conversations lead to powerful recommendations that drive consumer behavior.
Brands need to tap the line to understand how they can influence these responses
Brands need to tap the line to understand how they can influence these responses
What I learned from 30 days of vibe coding.
1. Devs aren't going anywhere.
AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.
1. Devs aren't going anywhere.
AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.
September 25, 2025 at 12:47 AM
What I learned from 30 days of vibe coding.
1. Devs aren't going anywhere.
AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.
1. Devs aren't going anywhere.
AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.
We're in a time of rapid technological advancement marked by a surge of new AI-powered startups.
Constantly evaluate your business priorities and choose the partners that best support your needs.
www.inc.com/john-brandon...
Constantly evaluate your business priorities and choose the partners that best support your needs.
www.inc.com/john-brandon...
How to Break Up With Bad Technology
When is it time to pivot, and how do you do it?
www.inc.com
September 12, 2025 at 8:05 PM
We're in a time of rapid technological advancement marked by a surge of new AI-powered startups.
Constantly evaluate your business priorities and choose the partners that best support your needs.
www.inc.com/john-brandon...
Constantly evaluate your business priorities and choose the partners that best support your needs.
www.inc.com/john-brandon...
Anyone else been getting cold emails that scrape your LinkedIn “about” information and turn it into a sales pitch using AI?
September 5, 2025 at 10:50 AM
Anyone else been getting cold emails that scrape your LinkedIn “about” information and turn it into a sales pitch using AI?
Blasting through some serious vibe coding sessions today. 💪💪💪
a red power ranger says power it up in front of a yellow and pink power ranger
ALT: a red power ranger says power it up in front of a yellow and pink power ranger
media.tenor.com
August 29, 2025 at 6:45 PM
Blasting through some serious vibe coding sessions today. 💪💪💪
Anyone get access to comet yet?
www.perplexity.ai/comet
www.perplexity.ai/comet
Comet Browser: A personal AI assistant
Comet Browser by Perplexity is the AI browser that acts as a personal assistant. Automate tasks, research the web, organize your email, and more with Comet.
www.perplexity.ai
August 28, 2025 at 5:57 PM
Anyone get access to comet yet?
www.perplexity.ai/comet
www.perplexity.ai/comet
“We’ve found that people really prefer links that have more context about what they’re clicking and where they go” — Google, 2025
No shit.
No shit.
Google is testing changes to AI Mode to encourage clicks and engagement to publishers and websites, the company said www.seroundtable.com/google-tests...
Google To Test Changes To AI Mode To Encourage Clicks
Google's Robby Stein said that over the coming weeks, Google will be testing changes to AI Mode that will aim to encourage clicks to publishers. He said on X that Google has "been experimenting with h...
www.seroundtable.com
August 26, 2025 at 11:59 AM
“We’ve found that people really prefer links that have more context about what they’re clicking and where they go” — Google, 2025
No shit.
No shit.
I just realized you can whisper dictation to Siri
August 15, 2025 at 8:13 PM
I just realized you can whisper dictation to Siri
Maple ice cream with bacon. 🥓 🍦
August 11, 2025 at 12:14 AM
Maple ice cream with bacon. 🥓 🍦
ChatGPT 5 give us access to PhD level intelligence in our pocket
Yet, robots still can’t slice a hotdog bun New England style
Yet, robots still can’t slice a hotdog bun New England style
August 7, 2025 at 9:20 PM
ChatGPT 5 give us access to PhD level intelligence in our pocket
Yet, robots still can’t slice a hotdog bun New England style
Yet, robots still can’t slice a hotdog bun New England style
Google is basically like a mall food court that’s praising itself for opening up new restaurants, but it’s giving away unlimited free samples at the door.
Google says clicks to websites are "relatively stable" with AI Overviews than before - but is Google’s data flawed? www.seroundtable.com/google-click...
Google Says Clicks To Websites Relatively Stable With AI Overviews
Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year."...
www.seroundtable.com
August 7, 2025 at 12:50 PM
Google is basically like a mall food court that’s praising itself for opening up new restaurants, but it’s giving away unlimited free samples at the door.