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Patrick Coffee

@patrickcoffee.bsky.social

430 followers 520 following 74 posts

I cover marketing and AI stuff for the Wall Street Journal. Very Brooklyn dad. Ambient music listener. https://www.wsj.com/news/author/patrick-coffee

www.wsj.com

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Reposted by Patrick Coffee

lindsey adler @lindseyadler.bsky.social · 9d

God, It's Brutal Out Here: lindseyadler.substack.com/p/god-its-br...

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Patrick Coffee @patrickcoffee.bsky.social · 9d

Taylor’s marketing team: even if media tries to ignore the diss track gossip, there’s no way they can skip the sex song. We’ve got them right where we want them.

Patrick Coffee @patrickcoffee.bsky.social · 28d

Just turned 46 and my goal for the next year of my life is to figure out why I felt the need to finish that Miranda July book.

Patrick Coffee @patrickcoffee.bsky.social · Aug 16

💅

Patrick Coffee @patrickcoffee.bsky.social · Jun 16

Never read the comments… until the boomer rock historian logs on

Patrick Coffee @patrickcoffee.bsky.social · May 2

Professional journalism is working three days to get Tom Cruise’s rep to say “no comment” about the guy who deepfakes his face on TikTok.

Patrick Coffee @patrickcoffee.bsky.social · Apr 20

The future is already here and it’s one robot congratulating another robot for playing sia’s “unstoppable” on endless loop in every supermarket and pharmacy.

Patrick Coffee @patrickcoffee.bsky.social · Apr 14

Did the producers of america’s funniest home videos realize they’d given birth to user generated content?

Patrick Coffee @patrickcoffee.bsky.social · Mar 20

doing what you have to do to live that new york city middle class lifestyle every day

Patrick Coffee @patrickcoffee.bsky.social · Mar 12

It’s generative AI! The last lines were great:

"This isn’t a future problem. It’s happening right now. But you wouldn’t know, because you’ve been covering crap that doesn’t matter.

Do better."

Patrick Coffee @patrickcoffee.bsky.social · Mar 12

AI may not take over the PR industry after all.

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Patrick Coffee @patrickcoffee.bsky.social · Mar 7

This is very true… unless they’re describing ad agency employees.

Patrick Coffee @patrickcoffee.bsky.social · Mar 7

best subway ad of the year. not even close. now where’s the QR code??

Patrick Coffee @patrickcoffee.bsky.social · Feb 26

Fitter, happier, more productive, no apparent distress

Patrick Coffee @patrickcoffee.bsky.social · Feb 14

I was ready to let go and trust my algorithmic masters until Spotify categorized mazzy star as shoegaze YET AGAIN. Everyone has a line and this is mine.

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Patrick Coffee @patrickcoffee.bsky.social · Feb 12

I must now retract any and all criticism of modern technology and apologize to the AI ego strokers.

ChatGPT is indeed the most important evolutionary development since man discovered fire.

Patrick Coffee @patrickcoffee.bsky.social · Feb 11

My son appreciates the day after the super bowl.

Reposted by Patrick Coffee

Patrick Monahan @pattymo.com · Feb 10

Is it possible that we got through a whole Super Bowl without Kevin Hart in a commercial

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Patrick Coffee @patrickcoffee.bsky.social · Feb 10

Things I learned from the ads this year:

-celebrities still love randomly showing up together in strange places
-AI is taking over the world but it also kind of sucks
-there’s no escaping tom brady or snoop dogg, who happen to hate each other

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Patrick Coffee @patrickcoffee.bsky.social · Feb 8

My 10-month-old right before nap time

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Patrick Coffee @patrickcoffee.bsky.social · Feb 6

As the news cycle gets crazier every day, it’s time yet again to ask the year’s most important questions

-is it a Super Bowl ad or a SB-themed ad
-is it a national buy or a regional buy
-in which markets will it run
-will it air in-game
-is earned media your key KPI

And still the world turns.

Patrick Coffee @patrickcoffee.bsky.social · Feb 5

New on WSJ: if the Trump tariffs go into effect, they’d be a big hit to… the ad industry.

China-based brands like Temu—which is the #2 Meta advertiser—would have to find new biz models.

Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc

https://www.wsj.com/articles/trump-tariffs-loom-over-ad-industry-from-brands-to-digital-sellers-58af3116?st=o2btDx&reflink=article_copyURL_share

t.co

Patrick Coffee @patrickcoffee.bsky.social · Jan 30

Link: www.wsj.com/articles/you...

Your Next Apartment Rental May Also Be a Marketing Campaign

Branded residences are expanding from multimillion-dollar penthouses to affordable rentals like New Jersey’s Fiat House.

www.wsj.com

Patrick Coffee @patrickcoffee.bsky.social · Jan 30

Want to live inside a marketing campaign?

Now you can!

“Branded residences” have evolved from $33 million Upper East Side penthouses to $2400 studios in the hills of New Jersey that come pre-furnished with foldout beds and a fleet of EVs in the basement.

the brand doesn’t even earn licensing fees

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Patrick Coffee @patrickcoffee.bsky.social · Jan 29

“I didn’t like how my dad annoyed me when I was 7”