Patrick Coffee
banner
patrickcoffee.bsky.social
Patrick Coffee
@patrickcoffee.bsky.social
I cover marketing for the Wall Street Journal.

https://www.wsj.com/news/author/patrick-coffee
idk what it says about me that I needed a chatbot to remind me to stop responding politely to PR spam
February 12, 2026 at 9:26 PM
Who decided that all consumer PR is “communications” and all political PR is “strategies”
February 10, 2026 at 1:37 AM
My son’s key Super Bowl takeaways

Tom Brady: looks cool
Liquid Death exploding heads: lol
Instacart: is Ben Stiller ok?
Green Day: sucks
February 9, 2026 at 5:29 PM
Reposted by Patrick Coffee
Another image that sums up the protest.
January 8, 2026 at 11:13 PM
Mamdani held his first press conference this evening at a rent-controlled building in Flatbush that’s located on the same block as several $2M-plus single family homes and a well-known crack house. The symbolism speaks for itself.

I know this because I live across the street.
January 2, 2026 at 1:37 AM
Things may look bleak for the ad industry as AI slop takes over. But yesterday my son found a quarter on the ground, read the word liberty and immediately sang the liberty mutual jingle so I think we’ll be ok.
October 23, 2025 at 12:39 PM
Reposted by Patrick Coffee
October 5, 2025 at 2:28 PM
Just turned 46 and my goal for the next year of my life is to figure out why I felt the need to finish that Miranda July book.
September 17, 2025 at 1:10 AM
💅
August 16, 2025 at 7:33 PM
Never read the comments… until the boomer rock historian logs on
June 16, 2025 at 11:40 PM
Professional journalism is working three days to get Tom Cruise’s rep to say “no comment” about the guy who deepfakes his face on TikTok.
May 2, 2025 at 8:41 PM
The future is already here and it’s one robot congratulating another robot for playing sia’s “unstoppable” on endless loop in every supermarket and pharmacy.
April 20, 2025 at 1:49 PM
Did the producers of america’s funniest home videos realize they’d given birth to user generated content?
April 14, 2025 at 11:01 PM
doing what you have to do to live that new york city middle class lifestyle every day
March 20, 2025 at 1:34 PM
AI may not take over the PR industry after all.
March 12, 2025 at 4:33 PM
best subway ad of the year. not even close. now where’s the QR code??
March 7, 2025 at 1:29 PM
Fitter, happier, more productive, no apparent distress
February 26, 2025 at 3:03 PM
I was ready to let go and trust my algorithmic masters until Spotify categorized mazzy star as shoegaze YET AGAIN. Everyone has a line and this is mine.
February 14, 2025 at 2:24 PM
I must now retract any and all criticism of modern technology and apologize to the AI ego strokers.

ChatGPT is indeed the most important evolutionary development since man discovered fire.
February 12, 2025 at 2:35 PM
My son appreciates the day after the super bowl.
February 11, 2025 at 12:10 AM
Reposted by Patrick Coffee
Is it possible that we got through a whole Super Bowl without Kevin Hart in a commercial
February 10, 2025 at 3:24 AM
Things I learned from the ads this year:

-celebrities still love randomly showing up together in strange places
-AI is taking over the world but it also kind of sucks
-there’s no escaping tom brady or snoop dogg, who happen to hate each other
February 10, 2025 at 3:38 AM
My 10-month-old right before nap time
February 8, 2025 at 1:38 PM
As the news cycle gets crazier every day, it’s time yet again to ask the year’s most important questions

-is it a Super Bowl ad or a SB-themed ad
-is it a national buy or a regional buy
-in which markets will it run
-will it air in-game
-is earned media your key KPI

And still the world turns.
February 6, 2025 at 3:59 PM
New on WSJ: if the Trump tariffs go into effect, they’d be a big hit to… the ad industry.

China-based brands like Temu—which is the #2 Meta advertiser—would have to find new biz models.

Industries like auto that rely on imports would cut their spend to counter big losses. t.co/VaZatCa8xc
https://www.wsj.com/articles/trump-tariffs-loom-over-ad-industry-from-brands-to-digital-sellers-58af3116?st=o2btDx&reflink=article_copyURL_share
t.co
February 5, 2025 at 5:33 PM