Peter Abraham
@peterabraham.bsky.social
Marketer, Advisor, Entrepreneur, cycling enthusiast
What are we rooting for when those of us in USA cheer for our athletes at the Olympics? www.thebulwark.com/p/lets-not-s...
Let’s Not Sportswash Trump’s Authoritarianism
The Olympics, the World Cup, and cheering for our nation’s athletes but not the current administration.
www.thebulwark.com
February 7, 2026 at 4:01 AM
What are we rooting for when those of us in USA cheer for our athletes at the Olympics? www.thebulwark.com/p/lets-not-s...
The Super Bowl ad campaign from @anthropic.com is really good: youtu.be/FBSam25u8O4?...
How can I communicate better with my mom?
YouTube video by Anthropic
youtu.be
February 6, 2026 at 3:27 PM
The Super Bowl ad campaign from @anthropic.com is really good: youtu.be/FBSam25u8O4?...
Reposted by Peter Abraham
cover of The Economist this week
January 29, 2026 at 7:48 PM
cover of The Economist this week
Reposted by Peter Abraham
Imagine going to this screening on a night like this one. The blood of an American civilian runs on a Minneapolis street. These people have no shame.
On tonight’s White House agenda:
Trump and guests will get a private screening of MELANIA, the documentary about the First Lady, @thr.com reports.
Attendees include Apple CEO Tim Cook, Amazon CEO Andy Jassy, Mike Tyson, per the article.
Trump and guests will get a private screening of MELANIA, the documentary about the First Lady, @thr.com reports.
Attendees include Apple CEO Tim Cook, Amazon CEO Andy Jassy, Mike Tyson, per the article.
January 25, 2026 at 2:13 AM
Imagine going to this screening on a night like this one. The blood of an American civilian runs on a Minneapolis street. These people have no shame.
Reposted by Peter Abraham
So after today, when presumably the TikTok transfer into the hands of Trump allies is complete, the top social media apps in the country will be controlled by:
Elon Musk
Mark Zuckerberg
Ellison/Abu Dhabi/Trump friends and donors at Silver Lake PE.
Disinformation works. They haven't forgotten.
Elon Musk
Mark Zuckerberg
Ellison/Abu Dhabi/Trump friends and donors at Silver Lake PE.
Disinformation works. They haven't forgotten.
January 22, 2026 at 6:30 PM
So after today, when presumably the TikTok transfer into the hands of Trump allies is complete, the top social media apps in the country will be controlled by:
Elon Musk
Mark Zuckerberg
Ellison/Abu Dhabi/Trump friends and donors at Silver Lake PE.
Disinformation works. They haven't forgotten.
Elon Musk
Mark Zuckerberg
Ellison/Abu Dhabi/Trump friends and donors at Silver Lake PE.
Disinformation works. They haven't forgotten.
Reposted by Peter Abraham
“Make America Healthy Again”
Under President Trump, the EPA will stop considering lives saved when setting pollution limits and instead calculate only the cost to businesses. It’s counter to the agency’s mission statement, which says has a core responsibility to protect human health and the environment. nyti.ms/3Loch27
January 12, 2026 at 10:04 PM
“Make America Healthy Again”
Reposted by Peter Abraham
Sometimes you just have to let @lopatto.bsky.social say it out loud www.theverge.com/policy/85990...
Tim Cook and Sundar Pichai are cowards
Once you’ve traded your principles for proximity to power, do you even run your own company?
www.theverge.com
January 9, 2026 at 9:29 PM
Sometimes you just have to let @lopatto.bsky.social say it out loud www.theverge.com/policy/85990...
Amazing how London has embraced bikes as transportation:
January 5, 2026 at 5:36 PM
Amazing how London has embraced bikes as transportation:
Good but infuriating post by @ryan.lizza:
www.telos.news/p/caving-to-...
www.telos.news/p/caving-to-...
Caving to Trump: The Top Ten Worst Offenders of 2025
The newsroom leaders, tech oligarchs, law firm chairs, university presidents, and others who helped Trump coerce and capture large swathes of the media, the legal profession, and academia.
www.telos.news
January 1, 2026 at 3:44 AM
Good but infuriating post by @ryan.lizza:
www.telos.news/p/caving-to-...
www.telos.news/p/caving-to-...
As a parent with years of coaching youth sports, I can confirm this is a real problem: www.nytimes.com/2025/12/29/b...
As Youth Sports Professionalize, Kids Are Burning Out Fast
www.nytimes.com
December 31, 2025 at 4:50 PM
As a parent with years of coaching youth sports, I can confirm this is a real problem: www.nytimes.com/2025/12/29/b...
This week's podcast episode features my friend
Juliet Scott-Croxford of Brompton Bikes. She talks about how they’ve built the world’s most unique bike. A good listen no matter what business or product category you work in. On all the pod platforms + YouTube.
Juliet Scott-Croxford of Brompton Bikes. She talks about how they’ve built the world’s most unique bike. A good listen no matter what business or product category you work in. On all the pod platforms + YouTube.
December 29, 2025 at 6:10 PM
This week's podcast episode features my friend
Juliet Scott-Croxford of Brompton Bikes. She talks about how they’ve built the world’s most unique bike. A good listen no matter what business or product category you work in. On all the pod platforms + YouTube.
Juliet Scott-Croxford of Brompton Bikes. She talks about how they’ve built the world’s most unique bike. A good listen no matter what business or product category you work in. On all the pod platforms + YouTube.
Reposted by Peter Abraham
Experience: I cycled the length of the UK on a wooden bike
Experience: I cycled the length of the UK on a wooden bike
With no plans, I set off from John O’Groats to travel down south to Dover. Friends and family didn’t think I’d last a mile
www.theguardian.com
December 26, 2025 at 5:21 AM
Experience: I cycled the length of the UK on a wooden bike
We recorded a pod episode about our 2025 Bicycle Trend Report with ace journalist/tech reviewer James Huang. On YouTube and all of the pod platforms.
December 24, 2025 at 4:29 AM
We recorded a pod episode about our 2025 Bicycle Trend Report with ace journalist/tech reviewer James Huang. On YouTube and all of the pod platforms.
Mark Riedy and I compiled a list of what we saw in bikes this year. What do you think of this list? Would you add anything?
medium.com/@peterabraha...
medium.com/@peterabraha...
The 2025 Bicycle Trend Report
Here are the important issues around bikes right now. We dive into bike business, eBikes, infrastructure, community, tech, and racing.
medium.com
December 20, 2025 at 1:11 PM
Mark Riedy and I compiled a list of what we saw in bikes this year. What do you think of this list? Would you add anything?
medium.com/@peterabraha...
medium.com/@peterabraha...
Reading about Frieda Caplan and her impact on the produce we eat: www.nytimes.com/2020/01/24/d...
Frieda Caplan, Who Enlivened the Produce Aisle, Dies at 96 (Published 2020)
www.nytimes.com
December 13, 2025 at 6:54 PM
Reading about Frieda Caplan and her impact on the produce we eat: www.nytimes.com/2020/01/24/d...
On our podcast, we spoke with Pedego CEO Larry Pizzi to understand the complicated world of eBikes: regulations, safety, tariffs, batteries and Rad Power's near collapse were all part of this discussion. Apple Podcasts: podcasts.apple.com/us/podcast/s...
December 12, 2025 at 5:17 AM
On our podcast, we spoke with Pedego CEO Larry Pizzi to understand the complicated world of eBikes: regulations, safety, tariffs, batteries and Rad Power's near collapse were all part of this discussion. Apple Podcasts: podcasts.apple.com/us/podcast/s...
I recently raced at Big Sugar Gravel in Arkansas: peterabraham.medium.com/i-used-ai-to...
I Used AI to Train for a Gravel Race. Here’s How it Went.
This was my first time on a training program in a couple years. Would the training be better or more responsive based on AI?
peterabraham.medium.com
December 8, 2025 at 10:53 PM
I recently raced at Big Sugar Gravel in Arkansas: peterabraham.medium.com/i-used-ai-to...
Trade tariff issue is coming to a head in the next month with a probable Supreme Court ruling on legality of the tariffs. This is the post I wrote in the spring after meeting with dozens of businesses, from small to multi-billion, who make things in Asia: medium.com/@peterabraha...
Trade Tariffs: What I’ve Learned Talking to Industry Leaders
I’ve been on a tour to understand the POV of leaders in different industries who manufacture in Asia. We’re in for a hard few years.
medium.com
December 8, 2025 at 7:46 PM
Trade tariff issue is coming to a head in the next month with a probable Supreme Court ruling on legality of the tariffs. This is the post I wrote in the spring after meeting with dozens of businesses, from small to multi-billion, who make things in Asia: medium.com/@peterabraha...
In case your Monday needs a little joy: www.youtube.com/watch?v=PNmc...
David Byrne: Tiny Desk Concert
YouTube video by NPR Music
www.youtube.com
December 1, 2025 at 4:21 PM
In case your Monday needs a little joy: www.youtube.com/watch?v=PNmc...
My friend Mike Manson just reminded me that in our 20s we were production assistants on this Billy Idol video. We shot all night on the Sunset Strip. The '80s were fun. youtu.be/Nd_GRy8SKII?...
Billy Idol - Don't Need A Gun (Official Music Video)
YouTube video by BillyIdolVEVO
youtu.be
November 30, 2025 at 2:15 AM
My friend Mike Manson just reminded me that in our 20s we were production assistants on this Billy Idol video. We shot all night on the Sunset Strip. The '80s were fun. youtu.be/Nd_GRy8SKII?...
After years of thinking about it, I'm now podcasting: medium.com/@peterabraha...
Drowning in Podcasts? Same. So We Made Another.
Mark Riedy and I started a podcast devoted to getting more people on bikes. I wrote about why we did this, with links to the first 3 shows.
medium.com
November 29, 2025 at 5:59 PM
After years of thinking about it, I'm now podcasting: medium.com/@peterabraha...
You see this "nichification" trend across nearly everything now: art, food, music, every sport and yes social media. I wrote a post about this--https://medium.com/@peterabraham/the-nichification-of-sports-and-everything-28a5ccf50c70
“.. The same fragmentation that reshaped news is now reshaping social media, making it harder for companies, brands and public figures to reliably reach large swaths of the public.”
@axios.com
www.axios.com/2025/11/28/p...
@axios.com
www.axios.com/2025/11/28/p...
November 28, 2025 at 6:50 PM
You see this "nichification" trend across nearly everything now: art, food, music, every sport and yes social media. I wrote a post about this--https://medium.com/@peterabraham/the-nichification-of-sports-and-everything-28a5ccf50c70
This was so good: youtu.be/Pk5lQbI1t04?...
Jack White FULL Thanksgiving Halftime Show
YouTube video by NFL
youtu.be
November 28, 2025 at 4:24 PM
This was so good: youtu.be/Pk5lQbI1t04?...
On the podcast, we wanted to understand what's going on in Arkansas: medium.com/@peterabraha...
We’re in Bentonville to see what’s working and what’s not
Our latest podcast takes a hard look at Bentonville — how it became the epicenter of American cycling, and where it’s headed next.
medium.com
November 28, 2025 at 3:34 PM
On the podcast, we wanted to understand what's going on in Arkansas: medium.com/@peterabraha...
Thinking back to work I'm proud of: creating a video series for @ucla -- peterabraham.medium.com/creating-con...
Creating Content for UCLA
Neal Foard is an old friend and collaborator. He was once my client as a creative director at Saatchi & Saatchi, and we made a lot of…
peterabraham.medium.com
November 20, 2025 at 11:18 PM
Thinking back to work I'm proud of: creating a video series for @ucla -- peterabraham.medium.com/creating-con...