Peter Abraham
@peterabraham.bsky.social
Marketer, Advisor, Entrepreneur, cycling enthusiast
You see this "nichification" trend across nearly everything now: art, food, music, every sport and yes social media. I wrote a post about this--https://medium.com/@peterabraham/the-nichification-of-sports-and-everything-28a5ccf50c70
“.. The same fragmentation that reshaped news is now reshaping social media, making it harder for companies, brands and public figures to reliably reach large swaths of the public.”
@axios.com
www.axios.com/2025/11/28/p...
@axios.com
www.axios.com/2025/11/28/p...
November 28, 2025 at 6:50 PM
You see this "nichification" trend across nearly everything now: art, food, music, every sport and yes social media. I wrote a post about this--https://medium.com/@peterabraham/the-nichification-of-sports-and-everything-28a5ccf50c70
This was so good: youtu.be/Pk5lQbI1t04?...
Jack White FULL Thanksgiving Halftime Show
YouTube video by NFL
youtu.be
November 28, 2025 at 4:24 PM
This was so good: youtu.be/Pk5lQbI1t04?...
On the podcast, we wanted to understand what's going on in Arkansas: medium.com/@peterabraha...
We’re in Bentonville to see what’s working and what’s not
Our latest podcast takes a hard look at Bentonville — how it became the epicenter of American cycling, and where it’s headed next.
medium.com
November 28, 2025 at 3:34 PM
On the podcast, we wanted to understand what's going on in Arkansas: medium.com/@peterabraha...
Thinking back to work I'm proud of: creating a video series for @ucla -- peterabraham.medium.com/creating-con...
Creating Content for UCLA
Neal Foard is an old friend and collaborator. He was once my client as a creative director at Saatchi & Saatchi, and we made a lot of…
peterabraham.medium.com
November 20, 2025 at 11:18 PM
Thinking back to work I'm proud of: creating a video series for @ucla -- peterabraham.medium.com/creating-con...
Diving back into LA bike infrastructure on a project. Here's the post I wrote recently about why it's so hard to build something as simple as bike lanes: medium.com/@peterabraha...
Why Can’t We Build Bike Lanes?
The process of building public-facing projects is now so complicated that it actually prevents infrastructure from being created at all.
medium.com
November 20, 2025 at 2:57 AM
Diving back into LA bike infrastructure on a project. Here's the post I wrote recently about why it's so hard to build something as simple as bike lanes: medium.com/@peterabraha...
Excited to see one of these in person: www.theverge.com/news/804157/...
Rivian’s first e-bike is unlike anything you’ve ever seen
A shapeshifting, pedal-by-wire, USB-C chargeable e-bike.
www.theverge.com
October 22, 2025 at 8:26 PM
Excited to see one of these in person: www.theverge.com/news/804157/...
Mark Riedy and I started a podcast devoted to getting more people on bikes: medium.com/@peterabraha...
Drowning in Podcasts? Same. So We Made Another.
Mark Riedy and I started a podcast devoted to getting more people on bikes. I wrote about why we did this, with links to the first 3 shows.
medium.com
October 14, 2025 at 3:10 PM
Mark Riedy and I started a podcast devoted to getting more people on bikes: medium.com/@peterabraha...
Wow. As a longtime Angeleno, I'm very worried about the Olympics. www.theguardian.com/sport/2025/j...
The IOC handed LA the Olympics. Now Trump is weaponizing them | Jules Boykoff
As the IOC ushers in new leadership, Donald Trump’s second term is already wreaking havoc on LA 28 – and turning a global celebration into a national security crackdown
www.theguardian.com
October 10, 2025 at 4:30 AM
Wow. As a longtime Angeleno, I'm very worried about the Olympics. www.theguardian.com/sport/2025/j...
Thanks to World Champion Mathieu Van Der Poel for coming out to our group ride in LA this morning. He was so patient & friendly.
October 1, 2025 at 9:06 PM
Thanks to World Champion Mathieu Van Der Poel for coming out to our group ride in LA this morning. He was so patient & friendly.
Put together what I've learned in this process: medium.com/@peterabraha...
Five Things I Learned Being Vegan for 10 Years
I can say from personal experience that eating plant-based is a surprisingly enjoyable way to live.
medium.com
September 29, 2025 at 7:35 PM
Put together what I've learned in this process: medium.com/@peterabraha...
"Within minutes, Portland’s bulletin boards became plastered with flyers for such newly-minted bands as The Kristi Nomads and Hegadeth." www.borowitzreport.com/p/federal-tr...
Federal Troops Arrive in Portland and Immediately Form Bands
Military personnel were seen trading in automatic weapons for mandolins and zithers.
www.borowitzreport.com
September 27, 2025 at 9:10 PM
"Within minutes, Portland’s bulletin boards became plastered with flyers for such newly-minted bands as The Kristi Nomads and Hegadeth." www.borowitzreport.com/p/federal-tr...
Beyond exhausting: www.bloomberg.com/news/article...
Trump Cancels Trail, Bike-Lane Grants Deemed ‘Hostile’ to Cars
The Trump administration canceled grants for street safety measures, pedestrian trails and bike lanes in communities around the country this month, each time offering a simple rationale for yanking ba...
www.bloomberg.com
September 23, 2025 at 4:35 AM
Beyond exhausting: www.bloomberg.com/news/article...
The timing of the LA 2028 Olympics could not be any worse: 4 years into Trump's term, foreign visitors terrified of ICE raids, and an LA City budget shortfall of almost $1 billion. This article highlights the fear in the LA28 leadership ("OMG we can't lose $!"): www.nytimes.com/2025/09/11/a...
As Los Angeles Olympics Loom, Critics Worry Its Cultural Plan Is Lagging
www.nytimes.com
September 12, 2025 at 11:15 PM
The timing of the LA 2028 Olympics could not be any worse: 4 years into Trump's term, foreign visitors terrified of ICE raids, and an LA City budget shortfall of almost $1 billion. This article highlights the fear in the LA28 leadership ("OMG we can't lose $!"): www.nytimes.com/2025/09/11/a...
Great @melrobbins.bsky.social episode with one of my favorites, @debbiemillman.bsky.social. I have done this 10 year plan, and it's powerful. www.melrobbins.com/episode/epis...
How to Design Your Life
If you’re ready to stop letting life just happen to you and want to start creating the life you’ve always wanted, this episode is for you.
www.melrobbins.com
September 10, 2025 at 4:19 AM
Great @melrobbins.bsky.social episode with one of my favorites, @debbiemillman.bsky.social. I have done this 10 year plan, and it's powerful. www.melrobbins.com/episode/epis...
Reposted by Peter Abraham
At the age of 17, Ruth Orkin biked from Los Angeles to New York City for 1939 World's Fair, taking photographs along the way. She went on to become a celebrated photographer, photojournalist, and filmmaker.
Happy #BicycleBirthday, Ruth!
September 3 (1921-1985)
Happy #BicycleBirthday, Ruth!
September 3 (1921-1985)
September 3, 2025 at 4:00 AM
At the age of 17, Ruth Orkin biked from Los Angeles to New York City for 1939 World's Fair, taking photographs along the way. She went on to become a celebrated photographer, photojournalist, and filmmaker.
Happy #BicycleBirthday, Ruth!
September 3 (1921-1985)
Happy #BicycleBirthday, Ruth!
September 3 (1921-1985)
Excited to see this when I go to Bentonville next month: arkansasoutside.com/crystal-brid...
Crystal Bridges Exhibition Brings Olympic Cycling to the Art World
Crystal Bridges Museum blends art and sport with an exhibition showcasing Olympic and World Championship cycling bikes alongside American masterpieces.
arkansasoutside.com
September 8, 2025 at 11:26 PM
Excited to see this when I go to Bentonville next month: arkansasoutside.com/crystal-brid...
Almost two years ago, I suffered a severe concussion in a bike crash. I wrote about how I recovered from it:
medium.com/@peterabraha...
medium.com/@peterabraha...
My Recovery From a Mountain Bike Brain Injury
The last thing I remember on October 18th, 2023 was taking off on a group mountain bike ride in the Coler MTB Preserve in Bentonville…
medium.com
September 8, 2025 at 7:39 PM
Almost two years ago, I suffered a severe concussion in a bike crash. I wrote about how I recovered from it:
medium.com/@peterabraha...
medium.com/@peterabraha...
Watching the Maryland Cycling Classic today and thinking about how broken the cycling business model is. I wrote about it here: medium.com/@peterabraha...
Why Cycling Sponsorship is so Hard
There is not a single American pro cycling team with a major sponsor from outside the sport.
medium.com
September 6, 2025 at 9:05 PM
Watching the Maryland Cycling Classic today and thinking about how broken the cycling business model is. I wrote about it here: medium.com/@peterabraha...
As a lifelong marketer, I found this to be a very thoughtful and timely post from Jim Moriarty: jimmoriarty.substack.com/p/the-ever-i...
The Ever-Increasing Value of Real
Because people trust what’s real more than what’s polished
jimmoriarty.substack.com
September 6, 2025 at 8:51 PM
As a lifelong marketer, I found this to be a very thoughtful and timely post from Jim Moriarty: jimmoriarty.substack.com/p/the-ever-i...
Today a 70-ish year old woman in a BMW screamed at me and flipped me off for riding in this bike lane. I have been attacked many times on my bike, but mostly by bros in pickup trucks. Is that changing now? Cc @pflax1.bsky.social
August 31, 2025 at 9:43 PM
Today a 70-ish year old woman in a BMW screamed at me and flipped me off for riding in this bike lane. I have been attacked many times on my bike, but mostly by bros in pickup trucks. Is that changing now? Cc @pflax1.bsky.social
Reposted by Peter Abraham
Wow. Check this out.
Politicians actually trying to solve problems can achieve a lot!
www.washingtonpost.com/climate-solu...
Politicians actually trying to solve problems can achieve a lot!
www.washingtonpost.com/climate-solu...
Paris said au revoir to cars. Air pollution maps reveal a dramatic change.
Air pollution fell substantially as the city restricted car traffic and made way for parks and bike lanes.
www.washingtonpost.com
August 30, 2025 at 9:15 PM
Wow. Check this out.
Politicians actually trying to solve problems can achieve a lot!
www.washingtonpost.com/climate-solu...
Politicians actually trying to solve problems can achieve a lot!
www.washingtonpost.com/climate-solu...
I wrote about changing my diet over the last decade: peterabraham.medium.com/10-years-a-m...
10 Years a (mostly) Vegan
I can say from personal experience that eating plant-based is a surprisingly enjoyable way to live.
peterabraham.medium.com
August 31, 2025 at 2:31 PM
I wrote about changing my diet over the last decade: peterabraham.medium.com/10-years-a-m...
I've been training a lot on Zwift lately. It's so time efficient. I wrote about that and other reasons it's a great tool: medium.com/p/fa7e3324bc2f
Virtual Cycling: How Zwift Changed the Way I Train
I still love riding outdoors, but Zwifting is now a key part of my training. Here are the five reasons why.
medium.com
August 31, 2025 at 3:24 AM
I've been training a lot on Zwift lately. It's so time efficient. I wrote about that and other reasons it's a great tool: medium.com/p/fa7e3324bc2f
I had a discussion with my niece last month on this exact topic. She's a student at UCLA. Good POV from Clay Shirky:
NYU vice provost Clay Shirky says amidst the challenges of AI, "a return to a more conversational, extemporaneous style will make higher education more interpersonal, more improvised and more idiosyncratic, restoring a sense of community to our institutions."
Opinion | The University’s Best Weapon Against A.I.: The 14th Century
www.nytimes.com
August 26, 2025 at 3:21 PM
I had a discussion with my niece last month on this exact topic. She's a student at UCLA. Good POV from Clay Shirky:
Just watched the Devo doc on Netflix. So good! They were true artists. youtu.be/4GxetgNVFLE?...
CUFF.Docs 2024 Trailer: DEVO
YouTube video by Calgary Underground Film Festival
youtu.be
August 23, 2025 at 5:29 AM
Just watched the Devo doc on Netflix. So good! They were true artists. youtu.be/4GxetgNVFLE?...