Tory Gray
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tory.thegray.co
Tory Gray
@tory.thegray.co
1K followers 330 following 330 posts
Mostly just doomscrolling about the downfall of democracy. CEO of #SEO things @thegray.company. With @colinta.bsky.social, in Stratford, Ontario. Mom • BLM • She/Her • Absolutely one of those women
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Ahhh more like in OUR dreams ;)
Reposted by Tory Gray
SEO Tool of the Day: Rendering Difference Engine

Need to spot the difference between your HTML and JavaScript rendered content?

"Identify SEO signals added, removed, or altered during JavaScript rendering — without digging into the code."

Very nice! 👏

thegray.company/resources/js...
Saaaame!!

But yeah I'm seeing alllll these patterns. Very fishy obviously bot behavior. In GSC, in 3rd party tools, in Google Trends.

Some logs we've seen have queries matching trending Discover topics.

(I don't have a cohesive theory yet, other than... something is broken.)
They def aren't "supposed to be" - those go through the API and definitionally don't show up in GSC.

And... yet. Is it a fishy LLM workaround? A Google bug? I dunno, but we keep seeing more and more odd patterns like this.

"{thing} - provide a detailed summary" is another we're seeing.
Reposted by Tory Gray
JavaScript SEO in AI Search training session NEXT WEEK! 👉https://sitebulb.com/resources/guides/webinar-javascript-seo-for-ai-search-training-with-gray-dot-co/

@sam.thegray.co @tory.thegray.co @womenintechseo.bsky.social - this training is free and OPEN TO ALL!
Reposted by Tory Gray
🤖 Want to easily troubleshoot CSR JS Reliance and Differences with raw HTML easily? There's a new Free Chrome Extension You can use! The Rendering Difference Engine by Gray Dot Company (aka, @tory.thegray.co & team)

Check it out: chromewebstore.google.com/detail/rende...
Note: Check out the Advanced GSC Visualizer extension to see this!
New report, who dis?
Reposted by Tory Gray
Is SearchGPT is currently using Google’s search results rather than Bing's? Alexis Rylko researched it, identifying patterns across:

1. Ranked pages ranking with a high overlap with Google search results

...
Never once in my life have I received a marketing email from the Social Security Administration.

Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."
Reposted by Tory Gray
ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️
Reposted by Tory Gray
Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position.

Thanks to @sengineland for asking me for the data and insights!

searchengineland.com/google-ai-ov...
Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
searchengineland.com
yeesh that's awful!
(In case you are wondering, I'm looking for where to link to - that covers this subject well - for an upcoming blog post!)
Well hello AIO *in position 4* - treated like any other SERP feature.

(Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!)

Anyone else seeing this? 👀 👀 👀
Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts.
Help your users by letting them help you! Check out the article here ⬇️
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
searchengineland.com
Reposted by Tory Gray
This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers!

Catch up here ⬇️
mailchi.mp/womenintechs...
PSA for JavaScript SEO: "Replace" is not a real redirect.

Looking at you, Nuxt router Replace() method! 👀

(But also, ya'll, it's "not recommended" in their documentation for a reason.)
Reposted by Tory Gray