Author | Lightnews

Tory Gray @tory.thegray.co · 23d

Ahhh more like in OUR dreams ;)

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Tory Gray @tory.thegray.co · Aug 13

Thanks so much!

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Reposted by Tory Gray

Cyrus Maxx @zyppy.com · Aug 13

SEO Tool of the Day: Rendering Difference Engine

Need to spot the difference between your HTML and JavaScript rendered content?

"Identify SEO signals added, removed, or altered during JavaScript rendering — without digging into the code."

Very nice! 👏

thegray.company/resources/js...

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Tory Gray @tory.thegray.co · Aug 13

Saaaame!!

But yeah I'm seeing alllll these patterns. Very fishy obviously bot behavior. In GSC, in 3rd party tools, in Google Trends.

Some logs we've seen have queries matching trending Discover topics.

(I don't have a cohesive theory yet, other than... something is broken.)

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Tory Gray @tory.thegray.co · Aug 13

They def aren't "supposed to be" - those go through the API and definitionally don't show up in GSC.

And... yet. Is it a fishy LLM workaround? A Google bug? I dunno, but we keep seeing more and more odd patterns like this.

"{thing} - provide a detailed summary" is another we're seeing.

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Tory Gray @tory.thegray.co · Aug 12

Looks like maybe Perplexity wants in on that sweet sweet user data - and Rendering insights, too 👀

>> www.wsj.com/tech/perplex...

Exclusive | Perplexity Makes Longshot $34.5 Billion Offer for Chrome

In mounting an unsolicited bid for Google’s browser, the AI startup seeks to take advantage of uncertainty over a pending antitrust ruling.

www.wsj.com

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Reposted by Tory Gray

Sitebulb @sitebulb.com · Aug 11

JavaScript SEO in AI Search training session NEXT WEEK! 👉https://sitebulb.com/resources/guides/webinar-javascript-seo-for-ai-search-training-with-gray-dot-co/

@sam.thegray.co @tory.thegray.co @womenintechseo.bsky.social - this training is free and OPEN TO ALL!

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Reposted by Tory Gray

Aleyda Solis @aleyda.bsky.social · Jul 21

🤖 Want to easily troubleshoot CSR JS Reliance and Differences with raw HTML easily? There's a new Free Chrome Extension You can use! The Rendering Difference Engine by Gray Dot Company (aka, @tory.thegray.co & team)

Check it out: chromewebstore.google.com/detail/rende...

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Tory Gray @tory.thegray.co · Jul 16

Note: Check out the Advanced GSC Visualizer extension to see this!

Tory Gray @tory.thegray.co · Jul 16

New report, who dis?

Screenshot of GSC's new crawl budget efficiency score

Screenshot of the new Crawl Stats Analytics report in GSC

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Reposted by Tory Gray

Aleyda Solis @aleyda.bsky.social · Jul 6

Is SearchGPT is currently using Google’s search results rather than Bing's? Alexis Rylko researched it, identifying patterns across:

1. Ranked pages ranking with a high overlap with Google search results

...

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Tory Gray @tory.thegray.co · Jul 4

Ohhhhh very!!

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Tory Gray @tory.thegray.co · Jul 4

Never once in my life have I received a marketing email from the Social Security Administration.

Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."

Screenshot of a marketing email from the SSA, with the text: "Social Security Applauds Passage of Legislation Providing Historic Tax Relief for Seniors
The Social Security Administration (SSA) is celebrating the passage of the One Big, Beautiful Bill, a landmark piece of legislation that delivers long-awaited tax relief to millions of older Americans."

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Tory Gray @tory.thegray.co · Jul 4

So pretty!

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Reposted by Tory Gray

Gray Dot Co @thegray.company · Jul 1

ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️

Mapping site symptoms to JavaScript issues. What you see: Some or all of your pages aren't on Google. Common issues: Google can't discover URLs, JS is changing critical indexation signals, contextual <head> elements are missing or misplaced.

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Reposted by Tory Gray

Mark Traphagen @marktraphagen.bsky.social · Jun 25

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position.

Thanks to @sengineland for asking me for the data and insights!

searchengineland.com/google-ai-ov...

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

searchengineland.com

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Reposted by Tory Gray

Sitebulb @sitebulb.com · Jun 23

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

sitebulb.com

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Tory Gray @tory.thegray.co · Jun 16

yeesh that's awful!

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Tory Gray @tory.thegray.co · Jun 16

(In case you are wondering, I'm looking for where to link to - that covers this subject well - for an upcoming blog post!)

Tory Gray @tory.thegray.co · Jun 16

Well hello AIO *in position 4* - treated like any other SERP feature.

(Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!)

Anyone else seeing this? 👀 👀 👀

Screenshot of a Google query with the AIO in position 4 after a featured snippet and 2 organic listings

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Tory Gray @tory.thegray.co · Jun 11

Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts.
Help your users by letting them help you! Check out the article here ⬇️

Why user-generated content works well for SEO

Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.

searchengineland.com

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Reposted by Tory Gray

Women in Tech SEO Community @womenintechseo.bsky.social · Jun 4

This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers!

Catch up here ⬇️
mailchi.mp/womenintechs...

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Reposted by Tory Gray

Sitebulb @sitebulb.com · Jun 2

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

sitebulb.com

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Tory Gray @tory.thegray.co · Jun 3

PSA for JavaScript SEO: "Replace" is not a real redirect.

Looking at you, Nuxt router Replace() method! 👀

(But also, ya'll, it's "not recommended" in their documentation for a reason.)

Screenshot of Nuxt's documentation for URL Routing, where a there's advice for routing users around a website based on a browser's History API. On this list they reference a method called "replace()" which is not recommended in the documentation.

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Reposted by Tory Gray

Justin Wolfers @justinwolfers.bsky.social · May 28

Trade policy update.

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