Author | Lightnews

Mark Traphagen @marktraphagen.bsky.social · Sep 18

Finally >> ChatGPT search volume we can trust and turn into action www.seoclarity.net/research/how...

How Many Searches Really Happen on ChatGPT? New Data = Refined Model

With new research available, we’ve revisited our benchmark model, tested our earlier assumptions, and refined the numbers further to help enterprises plan.

www.seoclarity.net

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Mark Traphagen @marktraphagen.bsky.social · Aug 1

BREAKING!

In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.

7 min video on what this means >> www.seoclarity.net/research/eco...

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Mark Traphagen @marktraphagen.bsky.social · Jun 25

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position.

Thanks to @sengineland for asking me for the data and insights!

searchengineland.com/google-ai-ov...

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

searchengineland.com

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Mark Traphagen @marktraphagen.bsky.social · Jun 24

Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position.

This represents about 10% of the keywords we track.

And AIOs are in positions 4-10 about 3% of the time now

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Reposted by Mark Traphagen

Erin Reed @erininthemorning.com · Jun 17

MASSIVE good news for trans people in the United States.

A federal judge has just granted class action status to transgender people looking to update their passports.

This means that very shorty, the window will open to update your passports with the correct gender marker.

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Mark Traphagen @marktraphagen.bsky.social · May 27

How often do AI Overviews rank lower than position one?

Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.

AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%

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Mark Traphagen @marktraphagen.bsky.social · Mar 6

“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.”

Pema Chodron - The Compassion Book

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Mark Traphagen @marktraphagen.bsky.social · Feb 5

Top 20 Industries Showing AI Overviews in January 2025

Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.

These have remained relatively stable over the past several months, with only a few categories switching places.

Listing of the top 20 industry groups showing the most AI Overviews during January 2025

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Reposted by Mark Traphagen

Mordy Oberstein @mordyoberstein.bsky.social · Jan 2

What happens to human created content?

Are companies too lost in AI?

How will Google monetize AI answers?

Crazy smart people on Webcology🔥@schachin.bsky.social @marktraphagen.bsky.social @jennyhalasz.bsky.social @jimhedger.bsky.social - & I was also there

redcircle.com/shows/webcol...

The It's the End of the Year as We've Known It Edition

Listen to Webcology on RedCircle

redcircle.com

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Reposted by Mark Traphagen

jim hedger @jimhedger.bsky.social · Dec 31

Webcology: The It's the End of the Year as We've Known It Edition
An all star SEO panel -> Mordy Oberstein (@mordyoberstein.bsky.social), Mark Traphagen (@marktraphagen.bsky.social), and Jenny Halasz (@jennyhalasz.bsky.social) join Jim & Kristine to look back & forward redcircle.com/shows/webcol...

The It's the End of the Year as We've Known It Edition

Listen to Webcology on RedCircle

redcircle.com

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Mark Traphagen @marktraphagen.bsky.social · Dec 19

Finally in a poly where there truly are no hierarchies, no jealousy. It's so gloriously wholesome

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Reposted by Mark Traphagen

Alexandria Ocasio-Cortez @aoc.bsky.social · Dec 17

WE ARE STILL IN THIS.
Wipe your tears.
This is the difficult business of hope and defying expectation.
We do not give up.
We run through the tape.

Y’all aren’t allowed to throw in the towel until I do. 😉

Big breath. Locked in. Let’s do this.

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Mark Traphagen @marktraphagen.bsky.social · Dec 12

Over the next several posts here I'm going to provide evidence for that, but the graph below shows point number one: AIOs make up less than 5% of US keywords.

BETTER: Get ALL the evidence behind my hot take at >> www.seoclarity.net/blog/should-...

🧵3/3

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Mark Traphagen @marktraphagen.bsky.social · Dec 12

I've been studying AIOs daily since they were SGE. But better than that, with the power of seoClarity I have access to amazing data and insights into how they are REALLY impacting thousands of sites.

SPOILER: AIOs are NOT a major priority (at least for now) for your SEO.

🧵2/3

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Mark Traphagen @marktraphagen.bsky.social · Dec 12

Should you try to rank for AI Overviews? #HotTake

The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.

But is that really the case?

Continue this 🧵to find out! 1/3

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Reposted by Mark Traphagen

Birds Are Dinosaurs 🦢=🦖 @birdsaredinosaurs.bsky.social · Dec 3

At its heart, Star Trek is a utopian fantasy about a society so advanced that they are capable of holding productive meetings that last no longer than three minutes

A TNG scene. We're in the Enterprise conference room, where Picard is holding a meeting with Data, Troi, and Dr Crusher. Barclay is also there, for unknown reasons. Maybe he wandered into the meeting and just sat down, and everyone was too polite to mention it. That happened to me once. I was visiting an office location I didn't normally go to and I wasn't quite sure which conference room I was supposed to be in. I walked into one and sat down and it took me five minutes to realize I was in the wrong meeting. From the perspective of the people in that room, halfway through that meeting, a stranger walked in, sat next to the boss, took notes for five minutes, then walked out without saying a word.

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Mark Traphagen @marktraphagen.bsky.social · Nov 29

Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life

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Mark Traphagen @marktraphagen.bsky.social · Nov 29

Hello, I’m nëgahpart, a spatula that will never be your favorite

Andrew Robinson (no, not Garak) @andrewr.bsky.social · Nov 29

Your IKEA product name is your name spelled backwards with an umlaut.

Hello, I'm Wërdnå, a small hexagonal wicker basket.

Suzanne she/her @drsuzanne.bsky.social · Nov 29

Your IKEA product name is your name spelled backwards with an umlaut

Hello, I'm ennazüs, which is a cat shaped doormat.

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Mark Traphagen @marktraphagen.bsky.social · Nov 28

Gotcha! Makes total sense now. I just shared the Heinlen quote with my ‘cule. Love it!

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Reposted by Mark Traphagen

Iblis Bane @iblis-bane.co.za · Nov 28

“Jealousy is a disease, love is a healthy condition. [We] often mistake one for the other, or assume that the greater the love, the greater the jealousy, in fact, they are almost incompatible; one emotion hardly leaves room for the other.” - Robert A. Heinlein, Stranger in a Strange Land

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Mark Traphagen @marktraphagen.bsky.social · Nov 28

Did you leave out a “not” there?

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Mark Traphagen @marktraphagen.bsky.social · Nov 28

Sit with and be honest about them. Talk them out. Don’t hide them.

It’s not that I never experience jealousy or anxiety.

It’s that I know how to get myself back to the deep security I feel with my partners.

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Mark Traphagen @marktraphagen.bsky.social · Nov 28

Yes! I think we all know we have the capacity to love more than one person at a time, but we grew up in an ancient system centered around owning people as property.

Key to poly is the concept of compersion: the ability to have joy in the joy of another even if the cause of their joy isn’t you

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Mark Traphagen @marktraphagen.bsky.social · Nov 28

My polycule has a new theme: Mutually Assured Joy

It's what we seek, feed, nurture and encourage

Looking forward to celebrating that with them and other kindred spirit friends as I host my first Friendsgiving Saturday

BTW I'm open about my ethical nonmonogamy so AMA

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Mark Traphagen @marktraphagen.bsky.social · Nov 26

Green bean casserole with shoestring fried onions on top

Robert Garcia @robertgarcia.bsky.social · Nov 26

For sure sweet potato casserole or sweet potato anything.

txpidge.bsky.social @txpidge.bsky.social · Nov 26

Favorite Thanksgiving day side dish?

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