Your Go-To Marketing Nerds 🤓
@upsweptcreative.bsky.social
🤝 Community Over Competition
✍️ Website Design & Development
🍩 Social Media & Online Marketing
P.S. We 😻 Your Pets
401 NE 19th Ave. Suite 200, Portland, Oregon 97232
www.upsweptcreative.com/instagram
✍️ Website Design & Development
🍩 Social Media & Online Marketing
P.S. We 😻 Your Pets
401 NE 19th Ave. Suite 200, Portland, Oregon 97232
www.upsweptcreative.com/instagram
Have you been told that email is the solution to all of your problems, but you don’t even have an email list?
Not to worry! Meet your secret weapon: the Lead Magnet. A Lead Magnet will help you build your list quickly.
#EmailMarketingTips
#PDXSmallBusiness
Not to worry! Meet your secret weapon: the Lead Magnet. A Lead Magnet will help you build your list quickly.
#EmailMarketingTips
#PDXSmallBusiness
February 6, 2026 at 11:01 PM
Have you been told that email is the solution to all of your problems, but you don’t even have an email list?
Not to worry! Meet your secret weapon: the Lead Magnet. A Lead Magnet will help you build your list quickly.
#EmailMarketingTips
#PDXSmallBusiness
Not to worry! Meet your secret weapon: the Lead Magnet. A Lead Magnet will help you build your list quickly.
#EmailMarketingTips
#PDXSmallBusiness
It is absolutely WILD how quickly TikTok went from bad to worse, just in the few days since Oracle took control of the U.S. version of the app.
#TikTok
#TikTok
February 6, 2026 at 12:30 AM
It is absolutely WILD how quickly TikTok went from bad to worse, just in the few days since Oracle took control of the U.S. version of the app.
#TikTok
#TikTok
Are you stuck in a shame spiral, feeling like you “should” be on social media, or that your business “needs” social media?
The reality is, you don’t need social media – social media needs YOU to make it valuable.
#OnlineMarketingTips
The reality is, you don’t need social media – social media needs YOU to make it valuable.
#OnlineMarketingTips
February 4, 2026 at 4:15 PM
Are you stuck in a shame spiral, feeling like you “should” be on social media, or that your business “needs” social media?
The reality is, you don’t need social media – social media needs YOU to make it valuable.
#OnlineMarketingTips
The reality is, you don’t need social media – social media needs YOU to make it valuable.
#OnlineMarketingTips
In the past, social media hasn't let you segment your audience like you can with email marketing. Instead, your fate is left in the hands of the algorithm gods. LinkedIn, however, now has a newsletter feature, and when used strategically, it might function similarly to segmenting your audience.
February 4, 2026 at 3:01 AM
In the past, social media hasn't let you segment your audience like you can with email marketing. Instead, your fate is left in the hands of the algorithm gods. LinkedIn, however, now has a newsletter feature, and when used strategically, it might function similarly to segmenting your audience.
Feeling drained by social media platforms – namely, the ones owned by a company that rhymes with "feta?" Or Tiktok’s new creepy and highly extractive terms of service.
#TermsOfService
#EthicalBusiness
#TermsOfService
#EthicalBusiness
February 3, 2026 at 6:30 PM
Feeling drained by social media platforms – namely, the ones owned by a company that rhymes with "feta?" Or Tiktok’s new creepy and highly extractive terms of service.
#TermsOfService
#EthicalBusiness
#TermsOfService
#EthicalBusiness
You know you want to delete your TikTok or punt your Instagram. But where can you go next?
More here: https://www.theradicalmarketer.com/alternatives-to-instagram-and-tiktok/
More here: https://www.theradicalmarketer.com/alternatives-to-instagram-and-tiktok/
February 3, 2026 at 3:39 PM
You know you want to delete your TikTok or punt your Instagram. But where can you go next?
More here: https://www.theradicalmarketer.com/alternatives-to-instagram-and-tiktok/
More here: https://www.theradicalmarketer.com/alternatives-to-instagram-and-tiktok/
You know you want to delete your TikTok or punt your Instagram. But where can you go next?
Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
February 2, 2026 at 9:29 PM
You know you want to delete your TikTok or punt your Instagram. But where can you go next?
Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
My team and I will be out of the office today, in solidarity with the families who have lost loved ones due to the overuse of force by 🧊.
January 30, 2026 at 5:45 PM
My team and I will be out of the office today, in solidarity with the families who have lost loved ones due to the overuse of force by 🧊.
As small business owners, traditional business advice often tells us to pursue unsustainable and sometimes harmful habits.
#PortlandOregon
#PortlandOregon
January 30, 2026 at 12:31 AM
As small business owners, traditional business advice often tells us to pursue unsustainable and sometimes harmful habits.
#PortlandOregon
#PortlandOregon
There's a National Shutdown tomorrow... but what role are small businesses supposed to take in that?
More here: https://www.theradicalmarketer.com/navigating-the-national-shutdown-as-a-small-business-owner/
More here: https://www.theradicalmarketer.com/navigating-the-national-shutdown-as-a-small-business-owner/
January 29, 2026 at 3:24 PM
There's a National Shutdown tomorrow... but what role are small businesses supposed to take in that?
More here: https://www.theradicalmarketer.com/navigating-the-national-shutdown-as-a-small-business-owner/
More here: https://www.theradicalmarketer.com/navigating-the-national-shutdown-as-a-small-business-owner/
It is absolutely WILD how much TikTok went from Bad to Worse, just in the couple of days between the writing of this and the publishing of it.
Did y'all delete your TikToks? I sure did.
Did y'all delete your TikToks? I sure did.
Social media platforms love control, but you probably won't love the control they have over who has the right to use and reuse your content.
More here: https://www.theradicalmarketer.com/social-media-usage-rights-make-a-great-case-for-email-marketing/
More here: https://www.theradicalmarketer.com/social-media-usage-rights-make-a-great-case-for-email-marketing/
January 28, 2026 at 7:45 PM
It is absolutely WILD how much TikTok went from Bad to Worse, just in the couple of days between the writing of this and the publishing of it.
Did y'all delete your TikToks? I sure did.
Did y'all delete your TikToks? I sure did.
A lot of us are hyper-focused on reaching more people, or get discovered by the right people. We're putting ourselves out there on social media. We're making videos and churning out emails. We're guessing at key search terms, just to try to get more eyes on our websites.
#PDXSmallBusiness
#PDXSmallBusiness
January 28, 2026 at 3:01 AM
A lot of us are hyper-focused on reaching more people, or get discovered by the right people. We're putting ourselves out there on social media. We're making videos and churning out emails. We're guessing at key search terms, just to try to get more eyes on our websites.
#PDXSmallBusiness
#PDXSmallBusiness
If you’re looking for a typical online marketer, you should know what you’re getting into with me. 😉 I put people and community first. But I always leave room for fun (and snacks).
January 27, 2026 at 6:31 PM
If you’re looking for a typical online marketer, you should know what you’re getting into with me. 😉 I put people and community first. But I always leave room for fun (and snacks).
Social media platforms love control, but you probably won't love the control they have over who has the right to use and reuse your content.
More here: https://www.theradicalmarketer.com/social-media-usage-rights-make-a-great-case-for-email-marketing/
More here: https://www.theradicalmarketer.com/social-media-usage-rights-make-a-great-case-for-email-marketing/
January 27, 2026 at 3:25 PM
Social media platforms love control, but you probably won't love the control they have over who has the right to use and reuse your content.
More here: https://www.theradicalmarketer.com/social-media-usage-rights-make-a-great-case-for-email-marketing/
More here: https://www.theradicalmarketer.com/social-media-usage-rights-make-a-great-case-for-email-marketing/
🎨 As a kid, I always loved puzzles and arts / crafts – anything that allowed me to flex my brain in a creative way.
January 22, 2026 at 6:45 PM
🎨 As a kid, I always loved puzzles and arts / crafts – anything that allowed me to flex my brain in a creative way.
Your website probably hasn’t made any of your visitors cry… but if you have too many choices, it HAS made your ideal clients bounce away!
January 22, 2026 at 6:03 PM
Your website probably hasn’t made any of your visitors cry… but if you have too many choices, it HAS made your ideal clients bounce away!
I had some things to say on the topic of leaving social media! Some of them made it into this article!
Should you quit social? The question has loomed in the back of your mind for years. But this moment. It might be different.
7 entrepreneurs share why they are leaving social media, where they're going with warnings on what to watch for if we stay.
www.revenuerulebreaker.com/should-you-q...
7 entrepreneurs share why they are leaving social media, where they're going with warnings on what to watch for if we stay.
www.revenuerulebreaker.com/should-you-q...
Should you quit social? 7 entrepreneurs on their social media free strategies
Why entrepreneurs are leaving social media now, where they're going and their warnings to us if we stay
www.revenuerulebreaker.com
January 20, 2026 at 6:28 PM
I had some things to say on the topic of leaving social media! Some of them made it into this article!
Whether you’re building strategy or just choosing a social media platform, demographics aren't the guiding light they used to be.
More here: https://www.theradicalmarketer.com/demographics-in-online-marketing-are-less-reliable-than-ever/
More here: https://www.theradicalmarketer.com/demographics-in-online-marketing-are-less-reliable-than-ever/
January 20, 2026 at 3:28 PM
Whether you’re building strategy or just choosing a social media platform, demographics aren't the guiding light they used to be.
More here: https://www.theradicalmarketer.com/demographics-in-online-marketing-are-less-reliable-than-ever/
More here: https://www.theradicalmarketer.com/demographics-in-online-marketing-are-less-reliable-than-ever/
Some perspective re: MLK Jr. Day:
It was not recognized as a national holiday until 1983. That’s 15 years after his death, despite the bill being reintroduced every year.
It wasn’t recognized by all 50 states until 2000.
We have so much work to do.
reimaginednews.beehiiv.com/p/how-mlk-da...
It was not recognized as a national holiday until 1983. That’s 15 years after his death, despite the bill being reintroduced every year.
It wasn’t recognized by all 50 states until 2000.
We have so much work to do.
reimaginednews.beehiiv.com/p/how-mlk-da...
How MLK Day became a holiday.
The fight–and implications–of the commemoration of Dr. King's life and legacy, plus works worth exploring this week.
reimaginednews.beehiiv.com
January 19, 2026 at 4:54 PM
Some perspective re: MLK Jr. Day:
It was not recognized as a national holiday until 1983. That’s 15 years after his death, despite the bill being reintroduced every year.
It wasn’t recognized by all 50 states until 2000.
We have so much work to do.
reimaginednews.beehiiv.com/p/how-mlk-da...
It was not recognized as a national holiday until 1983. That’s 15 years after his death, despite the bill being reintroduced every year.
It wasn’t recognized by all 50 states until 2000.
We have so much work to do.
reimaginednews.beehiiv.com/p/how-mlk-da...
If you find yourself with some free time on this MLK day, we encourage y’all to use some of your time to give back to BIPOC communities.
January 18, 2026 at 4:02 PM
If you find yourself with some free time on this MLK day, we encourage y’all to use some of your time to give back to BIPOC communities.
Whether you’re building strategy or just choosing a social media platform, demographics aren't the guiding light they used to be.
Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
January 16, 2026 at 11:18 PM
Whether you’re building strategy or just choosing a social media platform, demographics aren't the guiding light they used to be.
Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
Hey, there! I'm Kaïa – your Social Media + Content Savant.
January 16, 2026 at 6:02 PM
Hey, there! I'm Kaïa – your Social Media + Content Savant.
When you’re running a business or organization, online marketing often ends up being an afterthought… and we’ve all got one – or several – toxic traits when it comes to how we promote ourselves! I definitely called myself out with slide #4 😉
#ToxicTrait
#ToxicTrait
January 15, 2026 at 6:02 PM
When you’re running a business or organization, online marketing often ends up being an afterthought… and we’ve all got one – or several – toxic traits when it comes to how we promote ourselves! I definitely called myself out with slide #4 😉
#ToxicTrait
#ToxicTrait
LinkedIn’s algorithm is known for de-prioritizing posts that contain external links… but what do the effects of that actually look like?
More here: https://www.theradicalmarketer.com/linkedin-doesnt-want-your-external-links/
More here: https://www.theradicalmarketer.com/linkedin-doesnt-want-your-external-links/
January 13, 2026 at 3:53 PM
LinkedIn’s algorithm is known for de-prioritizing posts that contain external links… but what do the effects of that actually look like?
More here: https://www.theradicalmarketer.com/linkedin-doesnt-want-your-external-links/
More here: https://www.theradicalmarketer.com/linkedin-doesnt-want-your-external-links/
Is storytelling the secret sauce to fix your online marketing in 2026? Yes, actually! But probably not for the reasons you think.
In these past few weeks, how many times have you seen someone claim, "2026 will be the year of the storyteller?" You almost certainly did NOT hear it here first. 😉
In these past few weeks, how many times have you seen someone claim, "2026 will be the year of the storyteller?" You almost certainly did NOT hear it here first. 😉
January 13, 2026 at 3:30 PM
Is storytelling the secret sauce to fix your online marketing in 2026? Yes, actually! But probably not for the reasons you think.
In these past few weeks, how many times have you seen someone claim, "2026 will be the year of the storyteller?" You almost certainly did NOT hear it here first. 😉
In these past few weeks, how many times have you seen someone claim, "2026 will be the year of the storyteller?" You almost certainly did NOT hear it here first. 😉