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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

🧠 Got someone in mind who needs help with their online marketing? Tag them in the comments!

#PDXSmallBusiness

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

Learn more about the work they do, and remember to refer your favorite orgs and business besties to Upswept for their online marketing needs. The more work you send our way, the more we’ll get to donate to PIRC.

#CommunitySupport
#EthicalBusiness

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

💛 We hope you'll show Portland Immigrant Rights Coalition some love. They support folks with education, legal support, advocacy, and community organizing that helps us all become more active in supporting and protecting our immigrant neighbors.

#ImmigrantRights

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

With our current administration targeting brown folks through crooked policies and the ruthless activities of ICE, we have selected @pirc_pdx to be our Q4 benefit org.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

And you’re in luck because we’ve got space for a few new website clients in Q4. If you want to launch something special in time for the New Year, hop on over to our website to talk about it!

https://www.upsweptcreative.com/small-business-web-design

#WebsiteDeveloper
#WebsiteDesigner

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

Does reviving your zombie website feel like too much to stomach? That’s okay! Our team of expert zombie-hunters is here to save the day! We’ve got an arsenal full of tools that are sure to bring your website back stronger than ever.

#UpsweptCreative

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

Imagine this: You enter a grocery store with dusty shelves and expired products. You’d turn around and leave without a second thought, wouldn’t you? 🏃‍♀️💨 This is exactly how visitors feel when they stumble upon your zombie website.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

Fortunately for you, brave zombie-hunter, zombie websites are easy to spot. They exhibit symptoms like: high bounce rates (ooo!), dwindling traffic (ahh!), and low engagement (oww!).

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

Your website serves as the face of your business, often helping potential customers form their first impressions. But, the face of your business could just as easily scare them away! 😱

#PDXSmallBusiness

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 1d

Has your website become… the undead? A zombie? Is there forgotten content lurking in some distant dark corner, covered in sticky cobwebs? 🕸️

Welcome to the land of “zombie websites” – websites plagued by outdated, lackluster content that drains the vitality from your business’ online presence.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 2d

Instagram Stories can be a quick and effective tool to test out content and expand your audience. Check out a few tactics for using Instagram Stories to get more reach.

More here: https://www.theradicalmarketer.com/using-instagram-stories-to-boost-your-reach/

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

And, remember to warm up your audience first with engaging, insightful LinkedIn content, before you try to sell your offering to them.

#UpsweptCreative
#PDXSmallBusiness
#MarketingAgency

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

That being said, don't put all your eggs in one basket. It's still a smart idea to diversify your online advertising. Try a few Google ads here, a LinkedIn ad there, a promotional marketing email, or a series of social media posts.

#LinkedInMarketing

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

That’s GREAT news if you’re a service-based business or consultant, though: Less popular = less competitive = more eyes on your ad.

And (bonus!) you'll get real, actionable analytics data afterwards – rather than the inflated mumbo jumbo Meta keeps trying to pass off as "accurate data."

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

The numbers tell us that LinkedIn ads and boosted posts are often more cost effective than buying an ad on Meta! This is probably because LinkedIn is used less frequently as a platform to advertise on.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

We're here to let you know, though, that there IS another way – LinkedIn ads. Sure, LinkedIn can be a tough nut to crack. But, LinkedIn ads can give you a more comprehensive taste of what the platform has to offer your business.

#Algorithm

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

Lately, our clients have been reluctant to advertise on Meta. Who can blame them?!

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 4d

Instagram's Reposts function seems to be a feature nobody asked for, and it’s already hurting activism and harming your reach.

More here: https://www.theradicalmarketer.com/instagrams-repost-feature-isnt-likely-to-pay-off/

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 8d

If you're feeling conflicted about how to market your business on social media in a way that doesn't make you wildly question your values, hop on over to our website to get some ideas, and hopefully gain some peace of mind.

www.upsweptcreative.com

With dramatic changes in the political and social media landscape, it's hard to know what to do as a human – let alone as the boss of your business' online presence. How do you exist ethically on social media? Our businesses give us a platform to seed and amplify radical ideas on social media. That

www.upsweptcreative.com

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 8d

In case you missed it, I rounded up the tips we've shared about existing ethically on social media and wrote a blog post for y'all.

#BlogPost
#EthicalBusiness
#PortlandOregon

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 8d

Some lucky human just became a paid Yearly supporter of The Radical Marketer!

See what you'll get for joining them at a mere $7/month: https://www.theradicalmarketer.com/#/portal

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 8d

If making content isn't really your jam right now, we can help you out with that. Check out the Full Meal Deal to see how we can guide you toward building your audience, cultivating trust in your work, and moving you towards your fanciest business goals.

#PDXSmallBusiness
#MarketingAgency

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 8d

Our findings and Buffer's agree that:
- Instagram prefers Reels, but posts do pretty dang well too–especially carousel posts!
- Facebook likes posts best, with a photo or graphic
- LinkedIn wants carousel posts most of all

#ContentCreationTips

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 8d

We peeked at a Buffer report from July about the best performing content formats for each social platform. And, because we love digging into the data ourselves, we then compared Buffer's findings with our own client data from 2025.

#SocialMediaMarketingTips

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 10d

Whether you want to switch to a different social media platform, shift to an all-email strategy, or something else entirely, we're here to show you the way.

👉 Ready to hop on board? Apply now on our website!

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