Your Go-To Marketing Nerds 🤓
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upsweptcreative.bsky.social
Your Go-To Marketing Nerds 🤓
@upsweptcreative.bsky.social
🤝 Community Over Competition
✍️ Website Design & Development
🍩 Social Media & Online Marketing
P.S. We 😻 Your Pets

401 NE 19th Ave. Suite 200, Portland, Oregon 97232
www.upsweptcreative.com/instagram
Still not sure how to get started with email marketing? We can set you up for success with a welcome sequence, create newsletter prompts, or even write it for you.

Tap the link to start building a loyal, engaged email following:
Email Marketing for Small Business - Upswept Creative
If you're tired of coming up with topics for your email marketing and too busy to write it, we'll handle your monthly emails, nurture sequences, and email campaigns.
www.upsweptcreative.com
February 6, 2026 at 11:02 PM
A Lead Magnet is the sweet, sweet dopamine boost that motivates them to hit that subscribe button. For service providers, a lead magnet can be a trust-building tool, too.
February 6, 2026 at 11:01 PM
When someone encounters you online, "Sign up for our newsletter" is something they easily ignore. After all, they’ve often just found you – why should they sign up for Yet Another Newsletter?
February 6, 2026 at 11:01 PM
So... what IS a Lead Magnet anyway? It's a freebie, a bonus, a little something special you offer in exchange for your visitor's contact info. 💡 Think discounts, free trials, downloadable guides, webinars – the possibilities are truly endless!

#LeadMagnet
February 6, 2026 at 11:01 PM
We took a look at a few of the photo/video-centric options that could be worth watching--some you may know about, and some you might not. Take a look at the full writeup on The Radical Marketer: https://www.theradicalmarketer.com/alternatives-to-instagram-and-tiktok
February 6, 2026 at 12:30 AM
Between recent TikTok developments, and the ongoing shenanigans at Meta, now feels like a good time to ask (again): what alternatives are out there?
February 6, 2026 at 12:30 AM
That’s been the final straw for a lot of users (myself included): uninstalls of the app have spiked 150% just in the past few days. It’s BAD, folks.

#PDXSmallBusiness
February 6, 2026 at 12:30 AM
TikTok’s terms of service got creepier, citing their right to use information such as your mental health or your physical location. Additionally, reports of censorship of political content were mounted within 48 hours of Larry Ellison’s takeover.

#TermsOfService
February 6, 2026 at 12:30 AM
Do what's right for you and what fits YOUR business – not what “everyone” believes you should be doing.

How do you feel about your business being on social? Let us know in the comments.

#EthicalSmallBusiness
February 4, 2026 at 4:15 PM
Don't fall into the trap of comparison that tells you to build a social media presence immediately, because xyz other businesses are already making bank on social. Consider your options, whether they’re different social platforms or different online marketing channels entirely.
February 4, 2026 at 4:15 PM
It's important to consider what you can control in your marketing, and where you are okay with letting go of some of that control. We may not be able to wave our hand and magically command social media algorithms, but we do have a say on where we spend our time and energy promoting our business.
February 4, 2026 at 4:15 PM
Our attention is the value they’re selling.

And, without our unique ideas, our thoughts, our content, social media would cease to be interesting.
February 4, 2026 at 4:15 PM
Without people like us, and the folks who make up our audiences, social media loses its power. Social media companies only have value when we’re using the platforms and giving them our attention.

#AttentionEconomy
February 4, 2026 at 4:15 PM
The newsletter feature is LinkedIn's alternative to using a blog-style email marketing platform like Beehiiv. Once you create your first newsletter on LinkedIn, your followers will be invited to subscribe, and the newsletter gets published in a separate newsletter channel.

#LinkedInNewsletter
February 4, 2026 at 3:01 AM
February 3, 2026 at 6:30 PM
⚡Get ready to break up with the toxic platforms that drain your energy, and say "hello" to an online strategy that truly serves you and your business without losing your community.
February 3, 2026 at 6:30 PM
- Builds a month-by-month roadmap to help you transition to the right marketing channels for YOU.
- Guides you in migrating your audience to your preferred platform, whether that’s another social media platform, an all-email strategy, or something else entirely.
February 3, 2026 at 6:30 PM
⭐ What’s The Social Shift?

It’s a holistic package where our team:
- Conducts a full-scale audit of your online presence.
February 3, 2026 at 6:30 PM
We can help you take one thing off your plate, at least. We created The Social Shift to help you realign your online presence with your goals, capacity, AND your ethics–without losing all the hard work you put into building your following.
February 3, 2026 at 6:30 PM