Your Go-To Marketing Nerds 🤓
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upsweptcreative.bsky.social
Your Go-To Marketing Nerds 🤓
@upsweptcreative.bsky.social
🤝 Community Over Competition
✍️ Website Design & Development
🍩 Social Media & Online Marketing
P.S. We 😻 Your Pets

401 NE 19th Ave. Suite 200, Portland, Oregon 97232
www.upsweptcreative.com/instagram
When doing something feels bad, but doing nothing feels worse, what should guide our choices in our online marketing?

Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
February 9, 2026 at 5:41 PM
Have you been told that email is the solution to all of your problems, but you don’t even have an email list?

Not to worry! Meet your secret weapon: the Lead Magnet. A Lead Magnet will help you build your list quickly.

#EmailMarketingTips
#PDXSmallBusiness
February 6, 2026 at 11:01 PM
We took a look at a few of the photo/video-centric options that could be worth watching--some you may know about, and some you might not. Take a look at the full writeup on The Radical Marketer: https://www.theradicalmarketer.com/alternatives-to-instagram-and-tiktok
February 6, 2026 at 12:30 AM
TikTok’s terms of service got creepier, citing their right to use information such as your mental health or your physical location. Additionally, reports of censorship of political content were mounted within 48 hours of Larry Ellison’s takeover.

#TermsOfService
February 6, 2026 at 12:30 AM
It is absolutely WILD how quickly TikTok went from bad to worse, just in the few days since Oracle took control of the U.S. version of the app.

#TikTok
February 6, 2026 at 12:30 AM
Are you stuck in a shame spiral, feeling like you “should” be on social media, or that your business “needs” social media?

The reality is, you don’t need social media – social media needs YOU to make it valuable.

#OnlineMarketingTips
February 4, 2026 at 4:15 PM
In the past, social media hasn't let you segment your audience like you can with email marketing. Instead, your fate is left in the hands of the algorithm gods. LinkedIn, however, now has a newsletter feature, and when used strategically, it might function similarly to segmenting your audience.
February 4, 2026 at 3:01 AM
February 3, 2026 at 6:30 PM
Feeling drained by social media platforms – namely, the ones owned by a company that rhymes with "feta?" Or Tiktok’s new creepy and highly extractive terms of service.

#TermsOfService
#EthicalBusiness
February 3, 2026 at 6:30 PM
You know you want to delete your TikTok or punt your Instagram. But where can you go next?

Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/
February 2, 2026 at 9:29 PM
And please, do what you can to stay active. Keep calling your representatives. Let’s come together as a community and DEMAND that 🧊be defunded and dismantled.
January 30, 2026 at 5:45 PM
If you do strike, I hope you'll visit the local businesses that choose to open. Helping local business helps to create the economy that fuels the kind of world we all want to live in: one where our people are fed, housed, and thriving, away from the abuses of corporate culture.
January 30, 2026 at 5:45 PM
If you can’t afford to strike today, please know that at least one person out here understands what an incredibly difficult choice that is to make. Your survival matters, and there's more than one way to show up for the cause.
January 30, 2026 at 5:45 PM
I know that my choice comes from a place with a certain amount of privilege. A lot of local businesses, and workers in general, feel they can’t afford to skip work for an entire day. January is a slow month for a lot of local shops, and closing for even one extra day could have dire consequences.
January 30, 2026 at 5:45 PM
In this moment, however, standing in solidarity just feels too important to let pass. People are rising up across the nation, and the time is now.

And, let’s be real, here: there’s literally no marketing need that constitutes a real emergency. 😉
January 30, 2026 at 5:45 PM
Everything I do is built in support of people who’ve made it their life’s work to do good for others, whether that’s on a smaller scale or a global one. I felt like I would only HURT the cause if I left those folks without my support.
January 30, 2026 at 5:45 PM
With past blackouts and shutdowns, I did want to close for the day, but I ultimately couldn’t help but think about my clients. They’re small businesses, they’re service providers, they’re nonprofit changemakers. That’s who would’ve been affected if I didn’t show up for work.
January 30, 2026 at 5:45 PM
I do want to share that, as a small business owner, I thought long and hard about this decision before asking my team if they wanted to participate. After all, I’m just the owner of a little anticapitalist website and marketing studio, leading a team of three.
January 30, 2026 at 5:45 PM
My team and I will be out of the office today, in solidarity with the families who have lost loved ones due to the overuse of force by 🧊.
January 30, 2026 at 5:45 PM
As small business owners, traditional business advice often tells us to pursue unsustainable and sometimes harmful habits.

#PortlandOregon
January 30, 2026 at 12:31 AM
A lot of us are hyper-focused on reaching more people, or get discovered by the right people. We're putting ourselves out there on social media. We're making videos and churning out emails. We're guessing at key search terms, just to try to get more eyes on our websites.

#PDXSmallBusiness
January 28, 2026 at 3:01 AM
If you’re looking for a typical online marketer, you should know what you’re getting into with me. 😉 I put people and community first. But I always leave room for fun (and snacks).
January 27, 2026 at 6:31 PM
🎨 As a kid, I always loved puzzles and arts / crafts – anything that allowed me to flex my brain in a creative way.
January 22, 2026 at 6:45 PM
Your website probably hasn’t made any of your visitors cry… but if you have too many choices, it HAS made your ideal clients bounce away!
January 22, 2026 at 6:03 PM
If you find yourself with some free time on this MLK day, we encourage y’all to use some of your time to give back to BIPOC communities.
January 18, 2026 at 4:02 PM