Wahiba Chair, MBA
@wahibachair.com
Award-winning experiential educator and strategist passionate about making learning more human and engaging. Marketing, strategic communications and PR. Co-Host #TheCommsMajor podcast.
My kids are my world. My views are my own.
www.WahibaChair.com
My kids are my world. My views are my own.
www.WahibaChair.com
Great example, Gurpreet! It sounds like the pharmacy's email campaign had a healthy conversion rate 😉 #UCWPUBR300
I booked a flu shot after seeing reminder emails from a pharmacy. I went through exposure, attention, comprehension, acceptance, and then behavior. #UCWPUBR300
February 9, 2026 at 4:43 AM
Great example, Gurpreet! It sounds like the pharmacy's email campaign had a healthy conversion rate 😉 #UCWPUBR300
Reposted by Wahiba Chair, MBA
It’s surprising how widely AI is used in PR while disclosure remains limited. Since trust and transparency are core to public relations, this gap is concerning. Clear industry guidelines, ethical standards, and client disclosure policies could help address the issue and build credibility #UCWPUBR300
February 9, 2026 at 4:38 AM
It’s surprising how widely AI is used in PR while disclosure remains limited. Since trust and transparency are core to public relations, this gap is concerning. Clear industry guidelines, ethical standards, and client disclosure policies could help address the issue and build credibility #UCWPUBR300
Reposted by Wahiba Chair, MBA
I’d start with research (RACE). Gen Z is different, so listening on TikTok/IG, quick polls, and reviews helps understand how they actually see wine. Then creators, Reels, and casual tastings will feel more authentic and actually work.
#UCWPUBR300
#UCWPUBR300
February 9, 2026 at 3:34 AM
I’d start with research (RACE). Gen Z is different, so listening on TikTok/IG, quick polls, and reviews helps understand how they actually see wine. Then creators, Reels, and casual tastings will feel more authentic and actually work.
#UCWPUBR300
#UCWPUBR300
Reposted by Wahiba Chair, MBA
A goal is the big-picture outcome, while an objective is specific and measurable, like increasing brand awareness vs. gaining 20% more Instagram followers in three months.
#UCWPUBR300
#UCWPUBR300
February 9, 2026 at 3:39 AM
A goal is the big-picture outcome, while an objective is specific and measurable, like increasing brand awareness vs. gaining 20% more Instagram followers in three months.
#UCWPUBR300
#UCWPUBR300
#UCWPUBR300 Speaking of AI, how could AI support the planning phase of your public relations campaign, and what should you keep in mind? Feel free to share some examples.
February 9, 2026 at 3:31 AM
#UCWPUBR300 Speaking of AI, how could AI support the planning phase of your public relations campaign, and what should you keep in mind? Feel free to share some examples.
#UCWPUBR300 When was the last time you changed your behavior as a result of an organization's strategic communication? Which of McGuire's step(s) did you go through?
February 9, 2026 at 3:30 AM
#UCWPUBR300 When was the last time you changed your behavior as a result of an organization's strategic communication? Which of McGuire's step(s) did you go through?
Excellent points, Shweta! #UCWPUBR300
The situation involves lost trust after a major food recall. PR goals should rebuild credibility, reassure safety, and restore loyalty. Research needed includes audience sentiment, media coverage analysis, and stakeholder perceptions before and after the recall. #UCWPUBR300
February 9, 2026 at 3:25 AM
Excellent points, Shweta! #UCWPUBR300
#UCWPUBR300 What's the different between a goal and an objective of a campaign. Can you share an example?
February 9, 2026 at 3:24 AM
#UCWPUBR300 What's the different between a goal and an objective of a campaign. Can you share an example?
Good ideas! How can we back them up? #UCWPBUR300
Marquis Wine Cellars should use TikTok and Instagram to reach Gen Z. Short videos, local creators, and strong Google listings can boost awareness and store discovery. #UCWPUBR300
February 9, 2026 at 3:24 AM
Good ideas! How can we back them up? #UCWPBUR300
#UCWPUBR300 Last week, we talked about AI usage by PR comms professionals. Here's another report which highlights disclosure gap. Does anything in the report surprise you, and what could be done about it? finchmedia.ca/wp-content/u... #AIInComms #PublicRelations
February 9, 2026 at 3:20 AM
#UCWPUBR300 Last week, we talked about AI usage by PR comms professionals. Here's another report which highlights disclosure gap. Does anything in the report surprise you, and what could be done about it? finchmedia.ca/wp-content/u... #AIInComms #PublicRelations
Reposted by Wahiba Chair, MBA
Planning (P) helps transform the insights gathered during research (R) into goals and measurable objectives. It allows PR pros to define the right strategies and tactics, allocate resources and ensure communication efforts are aligned with the organization’s purpose and target audience. #UCWPUBR300
February 9, 2026 at 3:15 AM
Planning (P) helps transform the insights gathered during research (R) into goals and measurable objectives. It allows PR pros to define the right strategies and tactics, allocate resources and ensure communication efforts are aligned with the organization’s purpose and target audience. #UCWPUBR300
#UCWPUBR300 My kids love these bars but about a year ago, they had a major food recall: www.cbc.ca/news/busines... - What is the situation here and what could be the goals of a public relations campaign? What kind of research would you need to support your plan?
February 9, 2026 at 3:15 AM
#UCWPUBR300 My kids love these bars but about a year ago, they had a major food recall: www.cbc.ca/news/busines... - What is the situation here and what could be the goals of a public relations campaign? What kind of research would you need to support your plan?
#UCWPUBR300 My capstone students are working with Vancouver wine retailer, Marquis Wine Cellars, to help them reach Gen Zs. What kind of channels / tactics would you recommend and why? (HINT: 1st step of the RACE cycle 😊) #PublicRelations #LearningWithBluesky
February 9, 2026 at 3:10 AM
#UCWPUBR300 My capstone students are working with Vancouver wine retailer, Marquis Wine Cellars, to help them reach Gen Zs. What kind of channels / tactics would you recommend and why? (HINT: 1st step of the RACE cycle 😊) #PublicRelations #LearningWithBluesky
Can't wait to hear your thoughts, Julio. Always appreciate them both inside and outside of the classroom 😊 #UCWPUBR300
February 9, 2026 at 3:09 AM
Can't wait to hear your thoughts, Julio. Always appreciate them both inside and outside of the classroom 😊 #UCWPUBR300
#UCWPUBR300 This week, we talked about the second step of the RACE cycle. Why is it important to plan when it comes to public relations? What are some of the elements to consider? #PublicRelations #LearningWithBluesky
February 9, 2026 at 3:05 AM
#UCWPUBR300 This week, we talked about the second step of the RACE cycle. Why is it important to plan when it comes to public relations? What are some of the elements to consider? #PublicRelations #LearningWithBluesky
Hello #UCWPUBR300! Welcome to our week 4 OGL Chat. How was your weekend? #LearningWithBluesky #PublicRelations PS: A reminder to fill up your OGL Journal 😉
February 9, 2026 at 3:00 AM
Hello #UCWPUBR300! Welcome to our week 4 OGL Chat. How was your weekend? #LearningWithBluesky #PublicRelations PS: A reminder to fill up your OGL Journal 😉
@adowbigginresearch.bsky.social thanks for connecting! I designed a risk communication course...do you happens to have any comms related case studies? #AcademicSky #CommsSky
February 7, 2026 at 2:12 AM
@adowbigginresearch.bsky.social thanks for connecting! I designed a risk communication course...do you happens to have any comms related case studies? #AcademicSky #CommsSky
I'm finding many brands have a "parked" account on Bluesky but still aren't active. Are there any early platform adopters we could learn from? #CommSky #MarketingSky #LearningWithBluesky
February 4, 2026 at 6:56 AM
I'm finding many brands have a "parked" account on Bluesky but still aren't active. Are there any early platform adopters we could learn from? #CommSky #MarketingSky #LearningWithBluesky
Reposted by Wahiba Chair, MBA
Risks include bias, inaccurate insights, privacy breaches, and over-reliance on AI. Mitigate through clear policies, human oversight, fact-checking, ethical data use, and positioning AI as support—not strategy. #UCWPUBR300
February 2, 2026 at 3:23 AM
Risks include bias, inaccurate insights, privacy breaches, and over-reliance on AI. Mitigate through clear policies, human oversight, fact-checking, ethical data use, and positioning AI as support—not strategy. #UCWPUBR300
Reposted by Wahiba Chair, MBA
I find it interesting that PR pros are drawing clear boundaries when using AI. 77% avoid entering financial data and around 70% avoid entering personally identifiable information and proprietary materials, which might suggest that data sensitivity remains a key consideration. #UCWPUBR300
February 2, 2026 at 3:45 AM
I find it interesting that PR pros are drawing clear boundaries when using AI. 77% avoid entering financial data and around 70% avoid entering personally identifiable information and proprietary materials, which might suggest that data sensitivity remains a key consideration. #UCWPUBR300
#UCWPUBR300 As you may be aware, @hootsuite.com has been facing some issues lately: www.cbc.ca/news/canada/...
Let's say you're analyzing social content regarding this issue without directly interacting with key publics. What type of research is this? (bring your guesses to class!)
Let's say you're analyzing social content regarding this issue without directly interacting with key publics. What type of research is this? (bring your guesses to class!)
Hundreds in Vancouver protest Hootsuite's contract with U.S. Department of Homeland Security | CBC News
Around 250 people turned out in the pouring rain on Friday evening at the headquarters of Vancouver tech company Hootsuite, protesting a recently-publicized contract with the U.S. Department of Homela...
www.cbc.ca
February 2, 2026 at 3:46 AM
#UCWPUBR300 As you may be aware, @hootsuite.com has been facing some issues lately: www.cbc.ca/news/canada/...
Let's say you're analyzing social content regarding this issue without directly interacting with key publics. What type of research is this? (bring your guesses to class!)
Let's say you're analyzing social content regarding this issue without directly interacting with key publics. What type of research is this? (bring your guesses to class!)
Reposted by Wahiba Chair, MBA
Risks of using AI for PR research include inaccurate data, bias, and privacy issues. AI insights may not always be reliable without human judgment. These risks can be reduced by verifying information, using trusted sources, and following clear AI policies.#UCWPUBR300
February 2, 2026 at 3:32 AM
Risks of using AI for PR research include inaccurate data, bias, and privacy issues. AI insights may not always be reliable without human judgment. These risks can be reduced by verifying information, using trusted sources, and following clear AI policies.#UCWPUBR300
Good ideas! Would these be examples of primary or secondary research? #UCWPUBR300
For this campaign, I would use social media listening to understand Gen Z trends and interests. I would also use online surveys to learn about their preferences and buying habits. These methods provide clear insights to plan an effective PR strategy.#UCWPUBR300
February 2, 2026 at 3:35 AM
Good ideas! Would these be examples of primary or secondary research? #UCWPUBR300
Great examples! Like maybe looking up Reddit? #UCWPUBR300
Another example is using AI tools to scan news articles and online forums to spot emerging topics or issues around a brand or industry, helping PR teams get ahead of potential stories before they trend. #UCWPUBR300
February 2, 2026 at 3:31 AM
Great examples! Like maybe looking up Reddit? #UCWPUBR300
Reposted by Wahiba Chair, MBA
The RACE cycle begins with research because it provides insight into the audience, context, and existing perceptions. Strong research helps identify real issues, avoid assumptions, and shape messages that are timely, relevant, and more likely to resonate. #UCWPUBR300
February 2, 2026 at 3:25 AM
The RACE cycle begins with research because it provides insight into the audience, context, and existing perceptions. Strong research helps identify real issues, avoid assumptions, and shape messages that are timely, relevant, and more likely to resonate. #UCWPUBR300