Wahiba Chair, MBA
@wahibachair.com
Award-winning experiential educator and strategist passionate about making learning more human and engaging. Marketing, strategic communications and PR. Co-Host #TheCommsMajor podcast.
My kids are my world. My views are my own.
www.WahibaChair.com
My kids are my world. My views are my own.
www.WahibaChair.com
@adowbigginresearch.bsky.social thanks for connecting! I designed a risk communication course...do you happens to have any comms related case studies? #AcademicSky #CommsSky
February 7, 2026 at 2:12 AM
@adowbigginresearch.bsky.social thanks for connecting! I designed a risk communication course...do you happens to have any comms related case studies? #AcademicSky #CommsSky
I'm finding many brands have a "parked" account on Bluesky but still aren't active. Are there any early platform adopters we could learn from? #CommSky #MarketingSky #LearningWithBluesky
February 4, 2026 at 6:56 AM
I'm finding many brands have a "parked" account on Bluesky but still aren't active. Are there any early platform adopters we could learn from? #CommSky #MarketingSky #LearningWithBluesky
Reposted by Wahiba Chair, MBA
Risks include bias, inaccurate insights, privacy breaches, and over-reliance on AI. Mitigate through clear policies, human oversight, fact-checking, ethical data use, and positioning AI as support—not strategy. #UCWPUBR300
February 2, 2026 at 3:23 AM
Risks include bias, inaccurate insights, privacy breaches, and over-reliance on AI. Mitigate through clear policies, human oversight, fact-checking, ethical data use, and positioning AI as support—not strategy. #UCWPUBR300
Reposted by Wahiba Chair, MBA
I find it interesting that PR pros are drawing clear boundaries when using AI. 77% avoid entering financial data and around 70% avoid entering personally identifiable information and proprietary materials, which might suggest that data sensitivity remains a key consideration. #UCWPUBR300
February 2, 2026 at 3:45 AM
I find it interesting that PR pros are drawing clear boundaries when using AI. 77% avoid entering financial data and around 70% avoid entering personally identifiable information and proprietary materials, which might suggest that data sensitivity remains a key consideration. #UCWPUBR300
#UCWPUBR300 As you may be aware, @hootsuite.com has been facing some issues lately: www.cbc.ca/news/canada/...
Let's say you're analyzing social content regarding this issue without directly interacting with key publics. What type of research is this? (bring your guesses to class!)
Let's say you're analyzing social content regarding this issue without directly interacting with key publics. What type of research is this? (bring your guesses to class!)
Hundreds in Vancouver protest Hootsuite's contract with U.S. Department of Homeland Security | CBC News
Around 250 people turned out in the pouring rain on Friday evening at the headquarters of Vancouver tech company Hootsuite, protesting a recently-publicized contract with the U.S. Department of Homela...
www.cbc.ca
February 2, 2026 at 3:46 AM
#UCWPUBR300 As you may be aware, @hootsuite.com has been facing some issues lately: www.cbc.ca/news/canada/...
Let's say you're analyzing social content regarding this issue without directly interacting with key publics. What type of research is this? (bring your guesses to class!)
Let's say you're analyzing social content regarding this issue without directly interacting with key publics. What type of research is this? (bring your guesses to class!)
Reposted by Wahiba Chair, MBA
Risks of using AI for PR research include inaccurate data, bias, and privacy issues. AI insights may not always be reliable without human judgment. These risks can be reduced by verifying information, using trusted sources, and following clear AI policies.#UCWPUBR300
February 2, 2026 at 3:32 AM
Risks of using AI for PR research include inaccurate data, bias, and privacy issues. AI insights may not always be reliable without human judgment. These risks can be reduced by verifying information, using trusted sources, and following clear AI policies.#UCWPUBR300
Good ideas! Would these be examples of primary or secondary research? #UCWPUBR300
For this campaign, I would use social media listening to understand Gen Z trends and interests. I would also use online surveys to learn about their preferences and buying habits. These methods provide clear insights to plan an effective PR strategy.#UCWPUBR300
February 2, 2026 at 3:35 AM
Good ideas! Would these be examples of primary or secondary research? #UCWPUBR300
Great examples! Like maybe looking up Reddit? #UCWPUBR300
Another example is using AI tools to scan news articles and online forums to spot emerging topics or issues around a brand or industry, helping PR teams get ahead of potential stories before they trend. #UCWPUBR300
February 2, 2026 at 3:31 AM
Great examples! Like maybe looking up Reddit? #UCWPUBR300
Reposted by Wahiba Chair, MBA
The RACE cycle begins with research because it provides insight into the audience, context, and existing perceptions. Strong research helps identify real issues, avoid assumptions, and shape messages that are timely, relevant, and more likely to resonate. #UCWPUBR300
February 2, 2026 at 3:25 AM
The RACE cycle begins with research because it provides insight into the audience, context, and existing perceptions. Strong research helps identify real issues, avoid assumptions, and shape messages that are timely, relevant, and more likely to resonate. #UCWPUBR300
Reposted by Wahiba Chair, MBA
AI can help during the research stage by identifying patterns in audience behavior and highlighting key issues early on. For example, it can analyze past campaigns or online conversations to help PR teams understand what messages are more likely to work.
#UCWPUBR300
#UCWPUBR300
February 2, 2026 at 3:19 AM
AI can help during the research stage by identifying patterns in audience behavior and highlighting key issues early on. For example, it can analyze past campaigns or online conversations to help PR teams understand what messages are more likely to work.
#UCWPUBR300
#UCWPUBR300
#UCWPUBR300 You’re launching a new brand of natural cosmetics for Gen Z and are looking for ways to reach them through a PR campaign. You have a healthy budget and need specific insights. What kind of research could be helpful? Can you share 1–2 research methods you would consider, and why?
February 2, 2026 at 3:20 AM
#UCWPUBR300 You’re launching a new brand of natural cosmetics for Gen Z and are looking for ways to reach them through a PR campaign. You have a healthy budget and need specific insights. What kind of research could be helpful? Can you share 1–2 research methods you would consider, and why?
#UCWPUBR300 According to the same 2026 @muckrack.com State of AI in PR Report, about half of PR pros now report having an AI use‑case policy at work. What are some of the risks of using AI for PR research, and how could we mitigate them?
#PublicRelations #AI
#PublicRelations #AI
February 2, 2026 at 3:15 AM
#UCWPUBR300 According to the same 2026 @muckrack.com State of AI in PR Report, about half of PR pros now report having an AI use‑case policy at work. What are some of the risks of using AI for PR research, and how could we mitigate them?
#PublicRelations #AI
#PublicRelations #AI
#UCWPUBR300 According to the 2026 @muckrack.com State of AI in PR Report (under week 3), 75% of #PR professionals use Gen AI tools. Out of those who use AI in their workflows, 76% use it for research and insights.
Can you think of examples where AI can support the research stage of the RACE cycle?
Can you think of examples where AI can support the research stage of the RACE cycle?
February 2, 2026 at 3:10 AM
#UCWPUBR300 According to the 2026 @muckrack.com State of AI in PR Report (under week 3), 75% of #PR professionals use Gen AI tools. Out of those who use AI in their workflows, 76% use it for research and insights.
Can you think of examples where AI can support the research stage of the RACE cycle?
Can you think of examples where AI can support the research stage of the RACE cycle?
Thank you again to @jashk.bsky.social for being our #UCWPUBR300 peer tutor! You can book Jash using this link: www.myucwest.ca/cms/?p=2097 (when logged in)
#PublicRelations
#PublicRelations
February 2, 2026 at 3:09 AM
Thank you again to @jashk.bsky.social for being our #UCWPUBR300 peer tutor! You can book Jash using this link: www.myucwest.ca/cms/?p=2097 (when logged in)
#PublicRelations
#PublicRelations
#UCWPUBR300 Last week, we introduced the RACE cycle which starts with _________________? How important is this step in a public relations campaign? Can you share an example? #PublicRelations
February 2, 2026 at 3:05 AM
#UCWPUBR300 Last week, we introduced the RACE cycle which starts with _________________? How important is this step in a public relations campaign? Can you share an example? #PublicRelations
#UCWPUBR300 Hi! 👋 Welcome to our week 3 OGL Chat! How's everyone feeling this evening? #BlueskyForLearning #PublicRelations
February 2, 2026 at 3:00 AM
#UCWPUBR300 Hi! 👋 Welcome to our week 3 OGL Chat! How's everyone feeling this evening? #BlueskyForLearning #PublicRelations
Reposted by Wahiba Chair, MBA
Agreed! And honestly I love Red Bull’s strategy. The way they sync PR, social, and content into one adventurous narrative is exactly what IMC should look like today. In the AI age that consistency is what makes brands unforgettable. #UCWPUBR300
January 26, 2026 at 3:57 AM
Agreed! And honestly I love Red Bull’s strategy. The way they sync PR, social, and content into one adventurous narrative is exactly what IMC should look like today. In the AI age that consistency is what makes brands unforgettable. #UCWPUBR300
Reposted by Wahiba Chair, MBA
Absolutely 🔥 relevant. If you're not creating with intention, you're invisible.
AI can automate content, but it can’t replicate authentic voice, lived experience, or human nuance. If everyone is a media company, AI has just become our intern.
#UCWPUBR300
AI can automate content, but it can’t replicate authentic voice, lived experience, or human nuance. If everyone is a media company, AI has just become our intern.
#UCWPUBR300
January 26, 2026 at 4:34 AM
Absolutely 🔥 relevant. If you're not creating with intention, you're invisible.
AI can automate content, but it can’t replicate authentic voice, lived experience, or human nuance. If everyone is a media company, AI has just become our intern.
#UCWPUBR300
AI can automate content, but it can’t replicate authentic voice, lived experience, or human nuance. If everyone is a media company, AI has just become our intern.
#UCWPUBR300
Reposted by Wahiba Chair, MBA
That is so true. AI can now generate massive volumes of content almost instantly which means that content alone is no longer enough to stand out. I think that nowadays trust becomes your strongest asset. AI is a powerful tool that can write for you but it can’t be you. #UCWPUBR300
January 26, 2026 at 3:55 AM
That is so true. AI can now generate massive volumes of content almost instantly which means that content alone is no longer enough to stand out. I think that nowadays trust becomes your strongest asset. AI is a powerful tool that can write for you but it can’t be you. #UCWPUBR300
Reposted by Wahiba Chair, MBA
The video shows how media has evolved. Today, anyone with a phone can create and share content, making us all our own media brands. With so much content online, authenticity and consistency are what truly help people stand out. #UCWPUBR300
@wahibachair.com
@wahibachair.com
January 26, 2026 at 3:37 AM
The video shows how media has evolved. Today, anyone with a phone can create and share content, making us all our own media brands. With so much content online, authenticity and consistency are what truly help people stand out. #UCWPUBR300
@wahibachair.com
@wahibachair.com
Reposted by Wahiba Chair, MBA
The PESO Model really stands out as a strategic planning framework rather than just a checklist of tactics. Gini Dietrich’s point highlights how PR and marketing decisions should be intentional and integrated, especially as AI reshapes how we plan, measure, and execute campaigns. #UCWPUBR300
January 26, 2026 at 3:23 AM
The PESO Model really stands out as a strategic planning framework rather than just a checklist of tactics. Gini Dietrich’s point highlights how PR and marketing decisions should be intentional and integrated, especially as AI reshapes how we plan, measure, and execute campaigns. #UCWPUBR300
#UCWPUBR300 This @garyvee video is over a decade old, but couldn't be more relevant, right? www.youtube.com/watch?v=rx8m... What else is important for us to keep in mind as personal brands in the age of AI?🤔 #PublicRelations #BlueskyForLearning
Every Single One of You is a Media Company
If you're not putting out stories, you basically don't exist.
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative…
www.youtube.com
January 26, 2026 at 3:20 AM
#UCWPUBR300 This @garyvee video is over a decade old, but couldn't be more relevant, right? www.youtube.com/watch?v=rx8m... What else is important for us to keep in mind as personal brands in the age of AI?🤔 #PublicRelations #BlueskyForLearning
#UCWPUBR300 If @miss604.com were to list your event (for free) on her website and social channels, is this an example of owned, earned, paid, or shared media? Tell me your guesses but also why 😬 We'll discuss in class 😉 #PESOModel #PublicRelations
January 26, 2026 at 3:15 AM
#UCWPUBR300 If @miss604.com were to list your event (for free) on her website and social channels, is this an example of owned, earned, paid, or shared media? Tell me your guesses but also why 😬 We'll discuss in class 😉 #PESOModel #PublicRelations
#UCWPUBR300 "The PESO Model was designed to be a planning and decision-making system, not a list of executional tactics." Gini Dietrich, founder of the PESO Model. In this article (and video), learn more about its purpose and evolution with AI. Feel free to also share any key takeaways!
The PESO Model® in 2026: Evolved, Operational, and Built for AI
The PESO Model® has evolved into a marketing operating system that helps leaders integrate AI, align teams, and do more with less.
spinsucks.com
January 26, 2026 at 3:10 AM
#UCWPUBR300 "The PESO Model was designed to be a planning and decision-making system, not a list of executional tactics." Gini Dietrich, founder of the PESO Model. In this article (and video), learn more about its purpose and evolution with AI. Feel free to also share any key takeaways!
#UCWPUBR300 In class, we talked about the concept of IMC (Integrated Marketing Communications). Why is this important for brands to keep in mind in the digital (and AI) age? What does it mean or can you share an example? #publicRelations #LearningWithBluesky #CommsSky
January 26, 2026 at 3:05 AM
#UCWPUBR300 In class, we talked about the concept of IMC (Integrated Marketing Communications). Why is this important for brands to keep in mind in the digital (and AI) age? What does it mean or can you share an example? #publicRelations #LearningWithBluesky #CommsSky