wow! I guess their new revenue model is working...

That pretty much sums it up within the limits of a Bluesky post 😊 nice work! #UCWPUBR300

Risks include bias, inaccurate insights, privacy breaches, and over-reliance on AI. Mitigate through clear policies, human oversight, fact-checking, ethical data use, and positioning AI as support—not strategy. #UCWPUBR300

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That's an excellent observation, Julio. Thanks for sharing your insight! #UCWPUBR300

I find it interesting that PR pros are drawing clear boundaries when using AI. 77% avoid entering financial data and around 70% avoid entering personally identifiable information and proprietary materials, which might suggest that data sensitivity remains a key consideration. #UCWPUBR300

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Risks of using AI for PR research include inaccurate data, bias, and privacy issues. AI insights may not always be reliable without human judgment. These risks can be reduced by verifying information, using trusted sources, and following clear AI policies.#UCWPUBR300

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The RACE cycle begins with research because it provides insight into the audience, context, and existing perceptions. Strong research helps identify real issues, avoid assumptions, and shape messages that are timely, relevant, and more likely to resonate. #UCWPUBR300

AI can help during the research stage by identifying patterns in audience behavior and highlighting key issues early on. For example, it can analyze past campaigns or online conversations to help PR teams understand what messages are more likely to work.
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Feel free to also share any key (or surprising) take aways from the report! #UCWPUBR300 #AIInPublicRelations

Hello! There is no OGL quiz today...only the case study group assignment (as shared via email and BrightSpace) #UCWPUBR300