Wahiba Chair, MBA
@wahibachair.com
Award-winning experiential educator and strategist passionate about making learning more human and engaging. Marketing, strategic communications and PR. Co-Host #TheCommsMajor podcast.
My kids are my world. My views are my own.
www.WahibaChair.com
My kids are my world. My views are my own.
www.WahibaChair.com
#UCWPUBR300 According to the same 2026 @muckrack.com State of AI in PR Report, about half of PR pros now report having an AI use‑case policy at work. What are some of the risks of using AI for PR research, and how could we mitigate them?
#PublicRelations #AI
#PublicRelations #AI
February 2, 2026 at 3:15 AM
#UCWPUBR300 According to the same 2026 @muckrack.com State of AI in PR Report, about half of PR pros now report having an AI use‑case policy at work. What are some of the risks of using AI for PR research, and how could we mitigate them?
#PublicRelations #AI
#PublicRelations #AI
#UCWPUBR300 According to the 2026 @muckrack.com State of AI in PR Report (under week 3), 75% of #PR professionals use Gen AI tools. Out of those who use AI in their workflows, 76% use it for research and insights.
Can you think of examples where AI can support the research stage of the RACE cycle?
Can you think of examples where AI can support the research stage of the RACE cycle?
February 2, 2026 at 3:10 AM
#UCWPUBR300 According to the 2026 @muckrack.com State of AI in PR Report (under week 3), 75% of #PR professionals use Gen AI tools. Out of those who use AI in their workflows, 76% use it for research and insights.
Can you think of examples where AI can support the research stage of the RACE cycle?
Can you think of examples where AI can support the research stage of the RACE cycle?
Thank you again to @jashk.bsky.social for being our #UCWPUBR300 peer tutor! You can book Jash using this link: www.myucwest.ca/cms/?p=2097 (when logged in)
#PublicRelations
#PublicRelations
February 2, 2026 at 3:09 AM
Thank you again to @jashk.bsky.social for being our #UCWPUBR300 peer tutor! You can book Jash using this link: www.myucwest.ca/cms/?p=2097 (when logged in)
#PublicRelations
#PublicRelations
#UCWPUBR300 If @miss604.com were to list your event (for free) on her website and social channels, is this an example of owned, earned, paid, or shared media? Tell me your guesses but also why 😬 We'll discuss in class 😉 #PESOModel #PublicRelations
January 26, 2026 at 3:15 AM
#UCWPUBR300 If @miss604.com were to list your event (for free) on her website and social channels, is this an example of owned, earned, paid, or shared media? Tell me your guesses but also why 😬 We'll discuss in class 😉 #PESOModel #PublicRelations
Good evening👋 #UCWPUBR300 Guess what time it is? 😊 Welcome to our week 2 OGL Bluesky chat! Before we dive in...how was your weekend so far?
January 26, 2026 at 3:00 AM
Good evening👋 #UCWPUBR300 Guess what time it is? 😊 Welcome to our week 2 OGL Bluesky chat! Before we dive in...how was your weekend so far?
#UCWPUBR300 Nice work this evening in our first @bsky.app chat! 👏 How did you find it?
Here are some stats from this week's activity, thanks to bskykeywords.com and @wiksien.bsky.social.
Do any of these stats surprise you?
#BlueskyForLearning
Here are some stats from this week's activity, thanks to bskykeywords.com and @wiksien.bsky.social.
Do any of these stats surprise you?
#BlueskyForLearning
January 19, 2026 at 6:11 AM
#UCWPUBR300 Nice work this evening in our first @bsky.app chat! 👏 How did you find it?
Here are some stats from this week's activity, thanks to bskykeywords.com and @wiksien.bsky.social.
Do any of these stats surprise you?
#BlueskyForLearning
Here are some stats from this week's activity, thanks to bskykeywords.com and @wiksien.bsky.social.
Do any of these stats surprise you?
#BlueskyForLearning
Yes! It was nice to catch up. Oh and I just found this in my X archive 😀 #blastfromthepast
May 9, 2025 at 6:28 AM
Yes! It was nice to catch up. Oh and I just found this in my X archive 😀 #blastfromthepast
May 9, 2025 at 12:02 AM
#UCWCOMM205 Did you come across any interesting stories, features, or opinion articles worth sharing with the rest of the class? Feel free to tag the source (if you find it on Bluesky!)
March 18, 2025 at 8:00 PM
#UCWCOMM205 Did you come across any interesting stories, features, or opinion articles worth sharing with the rest of the class? Feel free to tag the source (if you find it on Bluesky!)
#UCWCOMM205 Last week, we spoke about features. What are some of the ways feature writing may be different from news writing?
March 18, 2025 at 7:35 PM
#UCWCOMM205 Last week, we spoke about features. What are some of the ways feature writing may be different from news writing?
#UCWCOMM205 Welcome to our #week10 and *final* @bsky.app chat! Can you believe it?
elvafisher.bsky.social and I will miss connecting with all of you! 🥺
As you reflect on the course, what is one possible key takeaway which may help your future academic and/or professional journey?
elvafisher.bsky.social and I will miss connecting with all of you! 🥺
As you reflect on the course, what is one possible key takeaway which may help your future academic and/or professional journey?
March 18, 2025 at 7:30 PM
#UCWCOMM205 Welcome to our #week10 and *final* @bsky.app chat! Can you believe it?
elvafisher.bsky.social and I will miss connecting with all of you! 🥺
As you reflect on the course, what is one possible key takeaway which may help your future academic and/or professional journey?
elvafisher.bsky.social and I will miss connecting with all of you! 🥺
As you reflect on the course, what is one possible key takeaway which may help your future academic and/or professional journey?
#ucwcomm205 What do you think makes a great speaker or presenter? Is there anyone you look up to?
March 4, 2025 at 9:15 PM
#ucwcomm205 What do you think makes a great speaker or presenter? Is there anyone you look up to?
#UCWCOMM205 I miss all of you! How are you all doing? I hope you're keeping well and safe as lots of viruses are going around...Elva and I will "see" you soon for our OGL chats 🙏
March 4, 2025 at 8:20 PM
#UCWCOMM205 I miss all of you! How are you all doing? I hope you're keeping well and safe as lots of viruses are going around...Elva and I will "see" you soon for our OGL chats 🙏
#ucwcomm205 How do you feel about this ad? Who do you believe is the target audience? Is there a clear CTA? https://buff.ly/3CLHFTX
February 18, 2025 at 8:45 PM
#ucwcomm205 How do you feel about this ad? Who do you believe is the target audience? Is there a clear CTA? https://buff.ly/3CLHFTX
#UCWCOMM205 Hope you all enjoyed the long weekend! Last week, we looked at the elements of effective social ads. Do you feel this
@COBSBread
Facebook ad 🍞 is effective, and if so, why? #SocialAdvertising
@COBSBread
Facebook ad 🍞 is effective, and if so, why? #SocialAdvertising
February 18, 2025 at 8:30 PM
#UCWCOMM205 Hope you all enjoyed the long weekend! Last week, we looked at the elements of effective social ads. Do you feel this
@COBSBread
Facebook ad 🍞 is effective, and if so, why? #SocialAdvertising
@COBSBread
Facebook ad 🍞 is effective, and if so, why? #SocialAdvertising
#UCWCOMM205 Thanks again to @oscar12725.bsky.social
@romanpreet.bsky.social
@rajbeer.bsky.social and Krishna for sharing stories from last week's OGL ✨ Excited to hear @yuvrajsidhu.bsky.social @manpreetkaur4456.bsky.social
@lunacjuand.bsky.social and @maira24.bsky.social this week 😊
@romanpreet.bsky.social
@rajbeer.bsky.social and Krishna for sharing stories from last week's OGL ✨ Excited to hear @yuvrajsidhu.bsky.social @manpreetkaur4456.bsky.social
@lunacjuand.bsky.social and @maira24.bsky.social this week 😊
February 18, 2025 at 7:54 PM
#UCWCOMM205 Thanks again to @oscar12725.bsky.social
@romanpreet.bsky.social
@rajbeer.bsky.social and Krishna for sharing stories from last week's OGL ✨ Excited to hear @yuvrajsidhu.bsky.social @manpreetkaur4456.bsky.social
@lunacjuand.bsky.social and @maira24.bsky.social this week 😊
@romanpreet.bsky.social
@rajbeer.bsky.social and Krishna for sharing stories from last week's OGL ✨ Excited to hear @yuvrajsidhu.bsky.social @manpreetkaur4456.bsky.social
@lunacjuand.bsky.social and @maira24.bsky.social this week 😊
#UCWCOMM205 Sec 25 Hope you're enjoying the sunshine today 😎
Guess what time it is? 😊⏰ #OGLTime
Below are feeds to help you:
1️⃣ Me or @elvafisher.bsky.social
buff.ly/4g9YLbC
2️⃣ Everyone: buff.ly/42sBYED
Please also remember the 3Cs + hashtag + OGL journal 🙏
#LearningWithBluesky #week5
Guess what time it is? 😊⏰ #OGLTime
Below are feeds to help you:
1️⃣ Me or @elvafisher.bsky.social
buff.ly/4g9YLbC
2️⃣ Everyone: buff.ly/42sBYED
Please also remember the 3Cs + hashtag + OGL journal 🙏
#LearningWithBluesky #week5
February 12, 2025 at 12:30 AM
#UCWCOMM205 Sec 25 Hope you're enjoying the sunshine today 😎
Guess what time it is? 😊⏰ #OGLTime
Below are feeds to help you:
1️⃣ Me or @elvafisher.bsky.social
buff.ly/4g9YLbC
2️⃣ Everyone: buff.ly/42sBYED
Please also remember the 3Cs + hashtag + OGL journal 🙏
#LearningWithBluesky #week5
Guess what time it is? 😊⏰ #OGLTime
Below are feeds to help you:
1️⃣ Me or @elvafisher.bsky.social
buff.ly/4g9YLbC
2️⃣ Everyone: buff.ly/42sBYED
Please also remember the 3Cs + hashtag + OGL journal 🙏
#LearningWithBluesky #week5
This week, we'll talk about social advertising. Feel free to share a screenshot or link of an *ad you found persuasive*. Let's reflect on:
1) Who do you believe is the target audience?
2) What is the key message?
3) Is there a CTA?
4) What do you believe makes this ad persuasive?
#week5
1) Who do you believe is the target audience?
2) What is the key message?
3) Is there a CTA?
4) What do you believe makes this ad persuasive?
#week5
February 11, 2025 at 9:02 PM
This week, we'll talk about social advertising. Feel free to share a screenshot or link of an *ad you found persuasive*. Let's reflect on:
1) Who do you believe is the target audience?
2) What is the key message?
3) Is there a CTA?
4) What do you believe makes this ad persuasive?
#week5
1) Who do you believe is the target audience?
2) What is the key message?
3) Is there a CTA?
4) What do you believe makes this ad persuasive?
#week5
#UCWCOMM205 What are some of the things we should keep in mind when writing a newsletter?
February 11, 2025 at 8:35 PM
#UCWCOMM205 What are some of the things we should keep in mind when writing a newsletter?
#UCWCOMM205 Sec 12 Hope you're enjoying the sunshine today 😎
Guess what time it is? 😊⏰ #OGLTime
Below are feeds to help you:
1️⃣ Me or @elvafisher.bsky.social
buff.ly/4g9YLbC
2️⃣ Everyone: buff.ly/42sBYED
Please also remember the 3Cs + hashtag + OGL journal 🙏
#LearningWithBluesky #week5
Guess what time it is? 😊⏰ #OGLTime
Below are feeds to help you:
1️⃣ Me or @elvafisher.bsky.social
buff.ly/4g9YLbC
2️⃣ Everyone: buff.ly/42sBYED
Please also remember the 3Cs + hashtag + OGL journal 🙏
#LearningWithBluesky #week5
February 11, 2025 at 8:31 PM
#UCWCOMM205 Sec 12 Hope you're enjoying the sunshine today 😎
Guess what time it is? 😊⏰ #OGLTime
Below are feeds to help you:
1️⃣ Me or @elvafisher.bsky.social
buff.ly/4g9YLbC
2️⃣ Everyone: buff.ly/42sBYED
Please also remember the 3Cs + hashtag + OGL journal 🙏
#LearningWithBluesky #week5
Guess what time it is? 😊⏰ #OGLTime
Below are feeds to help you:
1️⃣ Me or @elvafisher.bsky.social
buff.ly/4g9YLbC
2️⃣ Everyone: buff.ly/42sBYED
Please also remember the 3Cs + hashtag + OGL journal 🙏
#LearningWithBluesky #week5
#ucwcomm205 thank you to @karan9111.bsky.social @ayushtyagi.bsky.social @alexandrakempff.bsky.social and @amanjotkaur.bsky.social for debriefing our OGL chats today! 👏 Next week is @oscar12725.bsky.social @romanpreet.bsky.social @rajbeer.bsky.social and Bhumika 😊 #LearningWithBluesky
February 7, 2025 at 3:30 AM
#ucwcomm205 thank you to @karan9111.bsky.social @ayushtyagi.bsky.social @alexandrakempff.bsky.social and @amanjotkaur.bsky.social for debriefing our OGL chats today! 👏 Next week is @oscar12725.bsky.social @romanpreet.bsky.social @rajbeer.bsky.social and Bhumika 😊 #LearningWithBluesky
#UCWCOMM205 Have you come across any good leads from reading the news lately? Hopefully, some good news?! 😅 Feel free to share, but try to tag the source #NewsWriting
February 4, 2025 at 8:45 PM
#UCWCOMM205 Have you come across any good leads from reading the news lately? Hopefully, some good news?! 😅 Feel free to share, but try to tag the source #NewsWriting
#UCWCOMM205 Thank you to @jashk.bsky.social @tamangnishan554.bsky.social @janvidabria.bsky.social and @navpreetnav.bsky.social for debriefing our OGL chats today! 👏 Next week will be @karan9111.bsky.social @ayushtyagi.bsky.social @alexandrakempff.bsky.social and @maira24.bsky.social ☺️
January 31, 2025 at 2:20 AM
#UCWCOMM205 Thank you to @jashk.bsky.social @tamangnishan554.bsky.social @janvidabria.bsky.social and @navpreetnav.bsky.social for debriefing our OGL chats today! 👏 Next week will be @karan9111.bsky.social @ayushtyagi.bsky.social @alexandrakempff.bsky.social and @maira24.bsky.social ☺️
@joel.is Thanks for connecting, Joel. As you may be aware, I'm a big Buffer fan. In fact, I just included more about your tools/resources in this @timeshighered.bsky.social article: www.timeshighereducation.com/campus/acade...
January 29, 2025 at 10:32 PM
@joel.is Thanks for connecting, Joel. As you may be aware, I'm a big Buffer fan. In fact, I just included more about your tools/resources in this @timeshighered.bsky.social article: www.timeshighereducation.com/campus/acade...
#UCWCOMM205 A reminder that your quiz ✍️will close by the end of today on BrightSpace. Good luck! #MediaWriting
January 28, 2025 at 11:51 PM
#UCWCOMM205 A reminder that your quiz ✍️will close by the end of today on BrightSpace. Good luck! #MediaWriting