Then came the iconic “Don’t Buy This Jacket” thanksgiving ad, which (unsurprisingly) ended up driving more sales.
I asked David Gelles (author of Dirtbag Billionaire) about this Patagonia Paradox:
Then came the iconic “Don’t Buy This Jacket” thanksgiving ad, which (unsurprisingly) ended up driving more sales.
I asked David Gelles (author of Dirtbag Billionaire) about this Patagonia Paradox: