Albert Wenger
@albertwenger.bsky.social
VC at usv.com, blog at continuations.com, book at worldaftercapital.org
In 1993, Patagonia founder Yvon Chouinard wrote, “Every product we make pollutes.”
Then came the iconic “Don’t Buy This Jacket” thanksgiving ad, which (unsurprisingly) ended up driving more sales.
I asked David Gelles (author of Dirtbag Billionaire) about this Patagonia Paradox:
Then came the iconic “Don’t Buy This Jacket” thanksgiving ad, which (unsurprisingly) ended up driving more sales.
I asked David Gelles (author of Dirtbag Billionaire) about this Patagonia Paradox:
December 5, 2025 at 8:00 PM
In 1993, Patagonia founder Yvon Chouinard wrote, “Every product we make pollutes.”
Then came the iconic “Don’t Buy This Jacket” thanksgiving ad, which (unsurprisingly) ended up driving more sales.
I asked David Gelles (author of Dirtbag Billionaire) about this Patagonia Paradox:
Then came the iconic “Don’t Buy This Jacket” thanksgiving ad, which (unsurprisingly) ended up driving more sales.
I asked David Gelles (author of Dirtbag Billionaire) about this Patagonia Paradox:
I recently spoke to Dirtbag Billionaire author David Gelles about the story of Patagonia founder Yvon Chouinard:
December 5, 2025 at 6:20 PM
I recently spoke to Dirtbag Billionaire author David Gelles about the story of Patagonia founder Yvon Chouinard: