Lightnews — Scholar-powered news

Alicia Trost @aliciatrost.bsky.social · 5d

I almost forgot to tag off my Clipper at Redwood City Caltrain!

I did BART+Muni+Caltrain to get from home to Redwood City for the Move Bay Area West Bay Summit.

I never waited more than 10 minutes for a train and didn’t sit in traffic.

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Alicia Trost @aliciatrost.bsky.social · 9d

This is how I roll. I show up for others to promote the greater transit story in the Bay Area. It isn’t just about telling BART’s story but the industry in general and its role in the Bay Area’s ability to move people and keep the economy thriving.

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Reposted by Alicia Trost

SFGATE @sfgate.com · 12d

Baggu reopened in San Francisco with unsanctioned BART merch.

'It's f—ked up': Unauthorized BART merch spoils SF store reopening

Baggu reopened in San Francisco with unsanctioned BART merch.

bit.ly

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Alicia Trost @aliciatrost.bsky.social · 11d

When I learned of this the night before their store opening. I knew exactly what needed to be done and who to call. Thank you @renzaro.com

BART @bart.gov · 12d

Well, this is awkward 😐 Did you see the @Baggu “collab”? You may have seen BART’s branding on baggu products recently but there was one big problem—we didn’t know about it.

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Alicia Trost @aliciatrost.bsky.social · 11d

This was a good time.

BART @bart.gov · 12d

Our trip spanned three Bay Area counties and several forms of transit. We loved spending time with riders and fellow transit agencies.

We’re proud we're ending Transit Month strong and we hope to see you all again soon! 👋

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Alicia Trost @aliciatrost.bsky.social · 26d

Bill deadline day!!!

SB 63 (the Bay Area Transit funding bill) will need to go to the Assembly floor, Senate Transportation Committee where BART will provide lead testimony, then the Senate Floor.

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Alicia Trost @aliciatrost.bsky.social · 26d

I know you do. It is important for me to see rants, especially from trusted sources who don’t have an agenda. It keeps me motivated to continue to fight the good fight and make sure executives know things need work.

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Alicia Trost @aliciatrost.bsky.social · 27d

I’m so sorry. We are working to speed them up and I’m told they will be faster after the full roll out of the next generation of clipper. Missing your Caltrain connection is a big deal!

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Alicia Trost @aliciatrost.bsky.social · 28d

No service cuts needed yet.

The loan has always been essential for helping after the ballot measure but before the sales tax revenues flow.

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Alicia Trost @aliciatrost.bsky.social · 28d

SB 105 directs the Dept of Finance to work in consultation with CalSTA to examine loan or other financing options for agencies, with the goal to complete this work by 1/10/26 allowing for proposals to be included in the Governor’s FY27 Budget and legislative action in early 2026.

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Alicia Trost @aliciatrost.bsky.social · 28d

California transit loan bill watch.

🚨 SB 105 🚨

Despite some misleading headlines there is now legislation that expresses everyone’s intention to work out the terms of a state loan for transit agencies such as BART.

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Alicia Trost @aliciatrost.bsky.social · Aug 18

When we played the video of each BART line from the train operator’s point of view and the train reached Concord Station, the crowd cheered and clapped.

I met grandparents who brought their grandchildren so mom and dad could have a date night. Teenagers came in groups and enjoyed a cheap night out.

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Alicia Trost @aliciatrost.bsky.social · Aug 18

Our goal was to host local families from the neighborhood surrounding the Concord Station. Building community though local engagement.

When I saw families arriving with kids in wagons and strollers I was overjoyed. They didn’t need a car to attend. They walked over.

BART @bart.gov · Aug 17

What a beautiful night under the stars ✨✨ with so many local families!

Families from across the Bay came out for BART’s first 🍿 movie night ever tonight.

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Alicia Trost @aliciatrost.bsky.social · Aug 14

I’m leaning into fandom culture as a communication, engagement and public relations strategy.

BART @bart.gov · Aug 13

🚨 Calling all artists! 🚨

BART is looking for artists of all skills, styles, and mediums to sell their work at our upcoming Let’s Glow! BART Anime Festival on September 6 @ Warm Springs/South Fremont Station.

Promotional image for Let's Glow! BART Anime Festival featuring two anime characters, one resembling a blue-haired person and another shaped like a BART train, with text announcing the event at Warm Springs/South Fremont Station on September 6, 2025, from 4:30 to 8 PM.

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Alicia Trost @aliciatrost.bsky.social · Aug 13

Beyond the fact wBART was rejected and the board has prioritized maintaining the core, Solano County is not BART of the BART district and does not pay into it. There is also an expensive body of water in the way.

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Alicia Trost @aliciatrost.bsky.social · Aug 13

The time has arrived. @rebeccaforec.bsky.social do you remember when you tried to help me allow us to publish videos of each BART line from the train operator point of view?
We finally did it and plan to screen the video this Saturday at Concord Station.

A 2019 Twitter exchange between Alicia Trost and Rebecca Saltzman. Rebecca’s asks Alicia “what do you think?” Alicia replies with “Ha! We did and then the security committee wouldn’t let us post them. We just about cried.”

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Reposted by Alicia Trost

San Francisco Chronicle @sfchronicle.com · Aug 11

Bus and light rail have recovered better than the major commuter trains, and weekends offer a glimmer of hope across systems.

Bay Area transit ridership is still hurting — but there are bright spots

Bus and light rail have recovered better than the major commuter trains, and weekends offer a glimmer of hope across systems.

bit.ly

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Reposted by Alicia Trost

Kenneth Chan @iamkennethchan.bsky.social · Aug 8

Pocket-sized vehicles? 🚇🚆🚈⛴🚍

#TransLink rolls out its first-ever public transit trading cards, featuring 5 iconic transit vehicles.

800 free starter packs will be given away on Friday at Waterfront Station.

dailyhive.com/vancouver/tr...

Pocket-sized vehicles: TransLink rolls out first-ever transit trading cards | Urbanized

TransLink is rolling out something fun, nostalgic, and totally new: its first-ever series of exclusive trading cards.

dailyhive.com

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Alicia Trost @aliciatrost.bsky.social · Aug 8

The hustle is real.

In the next two weeks, we are hosting three press conferences and one huge weekend community event.

Transit is about building community and this level of engagement is necessary to capture attention and bring joy during uncertain times.

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Alicia Trost @aliciatrost.bsky.social · Aug 8

I’ve organized a Big Sync press conference for Monday to get the word out about our coordinated efforts.

And there is a joint press release that tells the story.

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Alicia Trost @aliciatrost.bsky.social · Aug 7

Thank you for giving voice to this!

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Alicia Trost @aliciatrost.bsky.social · Aug 5

Embrace the fun when it is not threatening.

Brands (especially in the public sector) need to be given permission to be authentic and engaging.

Rules are important but there is a way to respond to something without immediately leading with enforcement.

august 🍂 @auguststreet.ca · Jul 30

I've always been a fan of BART's comms. they're friendly, open, and fun.

day and night when compared to our TTC spokesperson who seems to hate anything that is fun, and has a special kink for scolding people 💀

article screenshot, with a photo of a bart train.

content: SFGATE reached out to the accounts who posted videos but did not hear back in time for publication. However, a BART spokesperson was happy to comment on the videos.

“We think this clever, fun and engaging,” Alicia Trost told SFGATE via email. “We love it. Videos like this showcase our clean and safe system and that riding BART is fun.”

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Alicia Trost @aliciatrost.bsky.social · Aug 5

Something I am very proud of.

Kara Transit Authority @stormykara.bsky.social · Jul 30

We need comms teams to be as unafraid as BART’s.

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Alicia Trost @aliciatrost.bsky.social · Aug 1

All 5 lines plus OAK! Don’t miss this big screen opportunity.

BART @bart.gov · Jul 31

But WAIT there's more!

We'll be showing never-before-seen footage filmed from a Train Operator’s point of view along all 131 miles of the BART System.

Check out the sneak peek above.

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Alicia Trost @aliciatrost.bsky.social · Aug 1

Come join me under the stars to watch our video of all the BART lines sped up….and on the big screen.

Plus we will be selling a new cozy BART system map blanket!

BART @bart.gov · Jul 31

Join BART beneath the Bay Area sky for a 🎥family movie night on Saturday, August 16, at Concord Station!

We’re transforming the station parking lot into a 🏕️ camp-themed movie theatre to screen beloved family-favorite film Madagascar.

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