Jen Clinehens: Choice Hacking
@choicehacking.bsky.social
👋I’m Jen (MS/MBA)
🧠Growing brands to $1M+ with psychology & AI
✨Work with brands like McDonald’s & Microsoft
📩 My best tips are in the newsletter: https://www.choicehacking.com/grow
🧠Growing brands to $1M+ with psychology & AI
✨Work with brands like McDonald’s & Microsoft
📩 My best tips are in the newsletter: https://www.choicehacking.com/grow
The biggest lie in business?
That the fastest path to success is doing more.
More offers, posts, ads, tasks.
But psychology says otherwise:
Too many choices can trigger paralysis for you and your buyers.
Simplify, and everything starts to move again.
That the fastest path to success is doing more.
More offers, posts, ads, tasks.
But psychology says otherwise:
Too many choices can trigger paralysis for you and your buyers.
Simplify, and everything starts to move again.
November 11, 2025 at 12:37 AM
The biggest lie in business?
That the fastest path to success is doing more.
More offers, posts, ads, tasks.
But psychology says otherwise:
Too many choices can trigger paralysis for you and your buyers.
Simplify, and everything starts to move again.
That the fastest path to success is doing more.
More offers, posts, ads, tasks.
But psychology says otherwise:
Too many choices can trigger paralysis for you and your buyers.
Simplify, and everything starts to move again.
Comment "PSYCHOLOGY" to get my FREE Course: "7-Day Buyer Psychology Growth Accelerator" ⬇️
November 5, 2025 at 6:35 PM
Comment "PSYCHOLOGY" to get my FREE Course: "7-Day Buyer Psychology Growth Accelerator" ⬇️
Brands lose their edge when they try to automate everything instead of actually understanding their buyers.
April 19, 2025 at 3:07 PM
Brands lose their edge when they try to automate everything instead of actually understanding their buyers.
🚨 SEASON 7 OF THE CHOICE HACKING PODCAST IS LIVE!
Learn the psychology behind the biggest brand successes (and fails) in history on Choice Hacking.
The podcast is:
✅ Story-driven
✅ Bite-size episodes <12 minutes
✅ Features real-life case studies from brands like Netflix, Costco, Duolingo
Learn the psychology behind the biggest brand successes (and fails) in history on Choice Hacking.
The podcast is:
✅ Story-driven
✅ Bite-size episodes <12 minutes
✅ Features real-life case studies from brands like Netflix, Costco, Duolingo
March 27, 2025 at 6:31 PM
🚨 SEASON 7 OF THE CHOICE HACKING PODCAST IS LIVE!
Learn the psychology behind the biggest brand successes (and fails) in history on Choice Hacking.
The podcast is:
✅ Story-driven
✅ Bite-size episodes <12 minutes
✅ Features real-life case studies from brands like Netflix, Costco, Duolingo
Learn the psychology behind the biggest brand successes (and fails) in history on Choice Hacking.
The podcast is:
✅ Story-driven
✅ Bite-size episodes <12 minutes
✅ Features real-life case studies from brands like Netflix, Costco, Duolingo
The fastest way to change your life?
Expose yourself to better information.
One insight, one conversation, one book—can shift everything.
Expose yourself to better information.
One insight, one conversation, one book—can shift everything.
March 25, 2025 at 2:42 PM
The fastest way to change your life?
Expose yourself to better information.
One insight, one conversation, one book—can shift everything.
Expose yourself to better information.
One insight, one conversation, one book—can shift everything.
Business isn’t won by outspending.
It's won by outthinking.
It's won by outthinking.
March 25, 2025 at 11:19 AM
Business isn’t won by outspending.
It's won by outthinking.
It's won by outthinking.
People don’t buy based on value.
They buy on risk-adjusted value.
We decide if something is "worth the price" by weighing the benefits vs the RISK of trying it vs its price to decide if it's a good value...
They buy on risk-adjusted value.
We decide if something is "worth the price" by weighing the benefits vs the RISK of trying it vs its price to decide if it's a good value...
March 24, 2025 at 10:16 AM
People don’t buy based on value.
They buy on risk-adjusted value.
We decide if something is "worth the price" by weighing the benefits vs the RISK of trying it vs its price to decide if it's a good value...
They buy on risk-adjusted value.
We decide if something is "worth the price" by weighing the benefits vs the RISK of trying it vs its price to decide if it's a good value...
At the end of the day, your brand lives or dies in people's memories.
So be memorable.
So be memorable.
March 24, 2025 at 10:15 AM
At the end of the day, your brand lives or dies in people's memories.
So be memorable.
So be memorable.
Most people never really try.
They hesitate.
They half-commit.
They wait for permission.
If you want it, take a deep breath and give it your all.
They hesitate.
They half-commit.
They wait for permission.
If you want it, take a deep breath and give it your all.
March 22, 2025 at 5:29 PM
Most people never really try.
They hesitate.
They half-commit.
They wait for permission.
If you want it, take a deep breath and give it your all.
They hesitate.
They half-commit.
They wait for permission.
If you want it, take a deep breath and give it your all.
Very few things matter in marketing more than buyer psychology.
Not copywriting, not tech, not ads.
Understand what makes your buyers tick and the rest takes care of itself.
Not copywriting, not tech, not ads.
Understand what makes your buyers tick and the rest takes care of itself.
January 30, 2025 at 12:23 PM
Very few things matter in marketing more than buyer psychology.
Not copywriting, not tech, not ads.
Understand what makes your buyers tick and the rest takes care of itself.
Not copywriting, not tech, not ads.
Understand what makes your buyers tick and the rest takes care of itself.
Skills are abundant.
It's the right packaging that's scarce.
It's the right packaging that's scarce.
January 29, 2025 at 10:09 AM
Skills are abundant.
It's the right packaging that's scarce.
It's the right packaging that's scarce.
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman."
—Ogilvy
Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman."
—Ogilvy
January 28, 2025 at 3:06 PM
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman."
—Ogilvy
Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman."
—Ogilvy
Products that are easy to understand are easy to buy.
January 27, 2025 at 12:10 PM
Products that are easy to understand are easy to buy.
The quickest way to cheapen your brand is through overdiscounting.
There are healthier ways to grab attention but most businesses ignore them.
Instead they choose a race to the bottom with sales because it gives instant gratification.
There are healthier ways to grab attention but most businesses ignore them.
Instead they choose a race to the bottom with sales because it gives instant gratification.
January 24, 2025 at 5:59 PM
The quickest way to cheapen your brand is through overdiscounting.
There are healthier ways to grab attention but most businesses ignore them.
Instead they choose a race to the bottom with sales because it gives instant gratification.
There are healthier ways to grab attention but most businesses ignore them.
Instead they choose a race to the bottom with sales because it gives instant gratification.
🧠 Want to learn what makes your buyers tick?
Check out the Choice Hacking podcast:
✅ Story-driven
✅ Bite-size episodes
✅ Real-life case studies from brands like Netflix, Costco, Duolingo
Listen on Apple, Spotify, Youtube, or your fav podcast platform👇
choicehacking.simplecast.com
Check out the Choice Hacking podcast:
✅ Story-driven
✅ Bite-size episodes
✅ Real-life case studies from brands like Netflix, Costco, Duolingo
Listen on Apple, Spotify, Youtube, or your fav podcast platform👇
choicehacking.simplecast.com
January 23, 2025 at 3:22 PM
🧠 Want to learn what makes your buyers tick?
Check out the Choice Hacking podcast:
✅ Story-driven
✅ Bite-size episodes
✅ Real-life case studies from brands like Netflix, Costco, Duolingo
Listen on Apple, Spotify, Youtube, or your fav podcast platform👇
choicehacking.simplecast.com
Check out the Choice Hacking podcast:
✅ Story-driven
✅ Bite-size episodes
✅ Real-life case studies from brands like Netflix, Costco, Duolingo
Listen on Apple, Spotify, Youtube, or your fav podcast platform👇
choicehacking.simplecast.com
To gain status at work, stand out - don't blend in👇
The Red Sneaker Effect says:
People who wear unique clothes in the office are seen as being higher status and more competent than those around them.
The Red Sneaker Effect says:
People who wear unique clothes in the office are seen as being higher status and more competent than those around them.
January 22, 2025 at 2:54 PM
To gain status at work, stand out - don't blend in👇
The Red Sneaker Effect says:
People who wear unique clothes in the office are seen as being higher status and more competent than those around them.
The Red Sneaker Effect says:
People who wear unique clothes in the office are seen as being higher status and more competent than those around them.
What's more powerful than an ad?
An identity.
Don't blast ads that say "buy, buy, buy."
Craft an identity.
Make people aspire to it.
Show them how your product helps them get there.
An identity.
Don't blast ads that say "buy, buy, buy."
Craft an identity.
Make people aspire to it.
Show them how your product helps them get there.
January 21, 2025 at 2:08 PM
What's more powerful than an ad?
An identity.
Don't blast ads that say "buy, buy, buy."
Craft an identity.
Make people aspire to it.
Show them how your product helps them get there.
An identity.
Don't blast ads that say "buy, buy, buy."
Craft an identity.
Make people aspire to it.
Show them how your product helps them get there.
The secret ingredient in marketing isn't just creativity.
It's understanding human behavior.
Stop guessing at what people think, feel, and need.
Use buyer psychology to figure it out.
It's understanding human behavior.
Stop guessing at what people think, feel, and need.
Use buyer psychology to figure it out.
January 20, 2025 at 10:54 AM
The secret ingredient in marketing isn't just creativity.
It's understanding human behavior.
Stop guessing at what people think, feel, and need.
Use buyer psychology to figure it out.
It's understanding human behavior.
Stop guessing at what people think, feel, and need.
Use buyer psychology to figure it out.
You can't pay people to take on more information.
Facts, figures, and how-to's are interesting… but they're everywhere.
Instead, focus your content on insight.
And buyers will beat down your door.
Facts, figures, and how-to's are interesting… but they're everywhere.
Instead, focus your content on insight.
And buyers will beat down your door.
January 17, 2025 at 1:30 PM
You can't pay people to take on more information.
Facts, figures, and how-to's are interesting… but they're everywhere.
Instead, focus your content on insight.
And buyers will beat down your door.
Facts, figures, and how-to's are interesting… but they're everywhere.
Instead, focus your content on insight.
And buyers will beat down your door.
Sales are more likely to kill your brand than save it.
Over-discounting undermines your marketing efforts because buyers will:
- Wait for sales to buy
- Associate your business with discounts (this is bad)
- Start demanding a race to the bottom with price
Over-discounting undermines your marketing efforts because buyers will:
- Wait for sales to buy
- Associate your business with discounts (this is bad)
- Start demanding a race to the bottom with price
January 16, 2025 at 5:24 PM
Sales are more likely to kill your brand than save it.
Over-discounting undermines your marketing efforts because buyers will:
- Wait for sales to buy
- Associate your business with discounts (this is bad)
- Start demanding a race to the bottom with price
Over-discounting undermines your marketing efforts because buyers will:
- Wait for sales to buy
- Associate your business with discounts (this is bad)
- Start demanding a race to the bottom with price
"Let me search for the clue which led great Shakespeare into the labyrinth of human nature.
Let me examine how men think."
- John Adams
Let me examine how men think."
- John Adams
January 15, 2025 at 1:21 PM
"Let me search for the clue which led great Shakespeare into the labyrinth of human nature.
Let me examine how men think."
- John Adams
Let me examine how men think."
- John Adams
There's Random Acts of Marketing and then there's Choice Hacking.
❌ RAMs use short-sighted tactics that sacrifice long-term buyer relationships for a little bit of money in the short term.
✅ Choice Hackers know marketing is an investment with compounding value, not a lever to pull when sales dip.
❌ RAMs use short-sighted tactics that sacrifice long-term buyer relationships for a little bit of money in the short term.
✅ Choice Hackers know marketing is an investment with compounding value, not a lever to pull when sales dip.
January 14, 2025 at 2:25 PM
There's Random Acts of Marketing and then there's Choice Hacking.
❌ RAMs use short-sighted tactics that sacrifice long-term buyer relationships for a little bit of money in the short term.
✅ Choice Hackers know marketing is an investment with compounding value, not a lever to pull when sales dip.
❌ RAMs use short-sighted tactics that sacrifice long-term buyer relationships for a little bit of money in the short term.
✅ Choice Hackers know marketing is an investment with compounding value, not a lever to pull when sales dip.
Shiny Object Syndrome many businesses.
It's when you see something new and say to yourself, "Maybe I should be doing THAT, too!"
The psychological term for this is Novelty Bias.
But if you focus on your buyers (not your competitors) you'll avoid 90% of the temptation.
It's when you see something new and say to yourself, "Maybe I should be doing THAT, too!"
The psychological term for this is Novelty Bias.
But if you focus on your buyers (not your competitors) you'll avoid 90% of the temptation.
January 13, 2025 at 5:47 PM
Shiny Object Syndrome many businesses.
It's when you see something new and say to yourself, "Maybe I should be doing THAT, too!"
The psychological term for this is Novelty Bias.
But if you focus on your buyers (not your competitors) you'll avoid 90% of the temptation.
It's when you see something new and say to yourself, "Maybe I should be doing THAT, too!"
The psychological term for this is Novelty Bias.
But if you focus on your buyers (not your competitors) you'll avoid 90% of the temptation.
"Thinking is to humans as swimming is to cats. They can do it but they'd prefer not to."
- Daniel Kahneman
- Daniel Kahneman
January 13, 2025 at 5:45 PM
"Thinking is to humans as swimming is to cats. They can do it but they'd prefer not to."
- Daniel Kahneman
- Daniel Kahneman
🧠 A simple marketing truth: It's easy to get people excited about trying something new.
But it's way harder to keep them doing it.
That's why creating product HABITS is so important.
But it's way harder to keep them doing it.
That's why creating product HABITS is so important.
January 13, 2025 at 5:45 PM
🧠 A simple marketing truth: It's easy to get people excited about trying something new.
But it's way harder to keep them doing it.
That's why creating product HABITS is so important.
But it's way harder to keep them doing it.
That's why creating product HABITS is so important.