Jen Clinehens: Choice Hacking
@choicehacking.bsky.social
👋I’m Jen (MS/MBA)
🧠Growing brands to $1M+ with psychology & AI
✨Work with brands like McDonald’s & Microsoft
📩 My best tips are in the newsletter: https://www.choicehacking.com/grow
🧠Growing brands to $1M+ with psychology & AI
✨Work with brands like McDonald’s & Microsoft
📩 My best tips are in the newsletter: https://www.choicehacking.com/grow
Comment "PSYCHOLOGY" to get my FREE Course: "7-Day Buyer Psychology Growth Accelerator" ⬇️
November 5, 2025 at 6:35 PM
Comment "PSYCHOLOGY" to get my FREE Course: "7-Day Buyer Psychology Growth Accelerator" ⬇️
Products that are easy to understand are easy to buy.
January 27, 2025 at 12:10 PM
Products that are easy to understand are easy to buy.
To gain status at work, stand out - don't blend in👇
The Red Sneaker Effect says:
People who wear unique clothes in the office are seen as being higher status and more competent than those around them.
The Red Sneaker Effect says:
People who wear unique clothes in the office are seen as being higher status and more competent than those around them.
January 22, 2025 at 2:54 PM
To gain status at work, stand out - don't blend in👇
The Red Sneaker Effect says:
People who wear unique clothes in the office are seen as being higher status and more competent than those around them.
The Red Sneaker Effect says:
People who wear unique clothes in the office are seen as being higher status and more competent than those around them.
What's more powerful than an ad?
An identity.
Don't blast ads that say "buy, buy, buy."
Craft an identity.
Make people aspire to it.
Show them how your product helps them get there.
An identity.
Don't blast ads that say "buy, buy, buy."
Craft an identity.
Make people aspire to it.
Show them how your product helps them get there.
January 21, 2025 at 2:08 PM
What's more powerful than an ad?
An identity.
Don't blast ads that say "buy, buy, buy."
Craft an identity.
Make people aspire to it.
Show them how your product helps them get there.
An identity.
Don't blast ads that say "buy, buy, buy."
Craft an identity.
Make people aspire to it.
Show them how your product helps them get there.
There are two ways to grow your business with marketing:
1) Spend more money on marketing
2) Make your marketing more effective (and spend the same or less)
Both can work.
But personally I feel better knowing number 2 - effectiveness - is maxed out before spending more.
1) Spend more money on marketing
2) Make your marketing more effective (and spend the same or less)
Both can work.
But personally I feel better knowing number 2 - effectiveness - is maxed out before spending more.
January 13, 2025 at 5:45 PM
There are two ways to grow your business with marketing:
1) Spend more money on marketing
2) Make your marketing more effective (and spend the same or less)
Both can work.
But personally I feel better knowing number 2 - effectiveness - is maxed out before spending more.
1) Spend more money on marketing
2) Make your marketing more effective (and spend the same or less)
Both can work.
But personally I feel better knowing number 2 - effectiveness - is maxed out before spending more.
Products that are easy to understand are easy to buy.
December 17, 2024 at 12:43 PM
Products that are easy to understand are easy to buy.
Like Nike -
A sneaker isn't just a sneaker.
It's a performance tool that's essential to most sports.
And it can help you become an athlete (whatever "athlete" means for you).
A sneaker isn't just a sneaker.
It's a performance tool that's essential to most sports.
And it can help you become an athlete (whatever "athlete" means for you).
December 11, 2024 at 11:46 PM
Like Nike -
A sneaker isn't just a sneaker.
It's a performance tool that's essential to most sports.
And it can help you become an athlete (whatever "athlete" means for you).
A sneaker isn't just a sneaker.
It's a performance tool that's essential to most sports.
And it can help you become an athlete (whatever "athlete" means for you).
Copywriting tip:
To better persuade, use indirect claims.
Indirect claims ask people to use their imaginations to make connections and come to a conclusion on their own.
Instead of saying...
❌ "Snickers is filling."
Try saying...
✅ "You're not you when you're hungry."
To better persuade, use indirect claims.
Indirect claims ask people to use their imaginations to make connections and come to a conclusion on their own.
Instead of saying...
❌ "Snickers is filling."
Try saying...
✅ "You're not you when you're hungry."
June 26, 2024 at 9:46 AM
Copywriting tip:
To better persuade, use indirect claims.
Indirect claims ask people to use their imaginations to make connections and come to a conclusion on their own.
Instead of saying...
❌ "Snickers is filling."
Try saying...
✅ "You're not you when you're hungry."
To better persuade, use indirect claims.
Indirect claims ask people to use their imaginations to make connections and come to a conclusion on their own.
Instead of saying...
❌ "Snickers is filling."
Try saying...
✅ "You're not you when you're hungry."