Clo Willaerts
@clowillaerts.bsky.social
🗣️ Belgian tech speaker & author | 20+ years in digital | Exploring tech's impact on daily life | Navigating the digital age | More at https://clowillaerts.com #DigitalExpert
AI isn’t replacing marketers — it’s reshaping marketing.
This week’s Chaos & Amazement covers:
– Amazon vs Perplexity’s AI shopper
– Chatbots taking over daily life
– Coca-Cola’s AI Christmas ad 🎄
Which matters more: automation, attention, or authenticity?
open.substack.com/pub/clowilla...
This week’s Chaos & Amazement covers:
– Amazon vs Perplexity’s AI shopper
– Chatbots taking over daily life
– Coca-Cola’s AI Christmas ad 🎄
Which matters more: automation, attention, or authenticity?
open.substack.com/pub/clowilla...
November 8, 2025 at 8:22 AM
AI isn’t replacing marketers — it’s reshaping marketing.
This week’s Chaos & Amazement covers:
– Amazon vs Perplexity’s AI shopper
– Chatbots taking over daily life
– Coca-Cola’s AI Christmas ad 🎄
Which matters more: automation, attention, or authenticity?
open.substack.com/pub/clowilla...
This week’s Chaos & Amazement covers:
– Amazon vs Perplexity’s AI shopper
– Chatbots taking over daily life
– Coca-Cola’s AI Christmas ad 🎄
Which matters more: automation, attention, or authenticity?
open.substack.com/pub/clowilla...
This week in Chaos & Amazement #2545:
💚 Nvidia hits $5T
🤖 Grokipedia questions who owns “knowledge”
📧 Grammarly → Superhuman and the future of work
🧹 Robots that clean and spy
Tech keeps getting weirder and smarter at the same time.
Read more →
open.substack.com/pub/clowilla...
💚 Nvidia hits $5T
🤖 Grokipedia questions who owns “knowledge”
📧 Grammarly → Superhuman and the future of work
🧹 Robots that clean and spy
Tech keeps getting weirder and smarter at the same time.
Read more →
open.substack.com/pub/clowilla...
November 1, 2025 at 11:44 AM
This week in Chaos & Amazement #2545:
💚 Nvidia hits $5T
🤖 Grokipedia questions who owns “knowledge”
📧 Grammarly → Superhuman and the future of work
🧹 Robots that clean and spy
Tech keeps getting weirder and smarter at the same time.
Read more →
open.substack.com/pub/clowilla...
💚 Nvidia hits $5T
🤖 Grokipedia questions who owns “knowledge”
📧 Grammarly → Superhuman and the future of work
🧹 Robots that clean and spy
Tech keeps getting weirder and smarter at the same time.
Read more →
open.substack.com/pub/clowilla...
October 25, 2025 at 7:46 AM
🤖 New Chaos & Amazement is live! This week: AI is writing 50% of the web now, OpenAI's "Mature Mode" raises eyebrows, MANGO replaced FAANG, and I found the world's most unfortunate Santa Claus doll 🎅💀
Plus: are we in an AI bubble or just really expensive research?
open.substack.com/pub/clowilla...
Plus: are we in an AI bubble or just really expensive research?
open.substack.com/pub/clowilla...
October 18, 2025 at 6:31 AM
🤖 New Chaos & Amazement is live! This week: AI is writing 50% of the web now, OpenAI's "Mature Mode" raises eyebrows, MANGO replaced FAANG, and I found the world's most unfortunate Santa Claus doll 🎅💀
Plus: are we in an AI bubble or just really expensive research?
open.substack.com/pub/clowilla...
Plus: are we in an AI bubble or just really expensive research?
open.substack.com/pub/clowilla...
This week’s Chaos & Amazement is out: Europe’s DSA takes on child safety, Belgium launches an influencer certificate, and AI goes full sci-fi with Sora, Vibes, and the “synthetic scroll.”
What caught your eye in tech this week? 👀
open.substack.com/pub/clowilla...
What caught your eye in tech this week? 👀
open.substack.com/pub/clowilla...
October 11, 2025 at 8:04 AM
This week’s Chaos & Amazement is out: Europe’s DSA takes on child safety, Belgium launches an influencer certificate, and AI goes full sci-fi with Sora, Vibes, and the “synthetic scroll.”
What caught your eye in tech this week? 👀
open.substack.com/pub/clowilla...
What caught your eye in tech this week? 👀
open.substack.com/pub/clowilla...
First-time video editors! 🧠 Try practicing editing in your head as you film. You might not know the final cut yet, so just record a little extra footage. Then, as you edit, you'll start seeing the story and learning how to anticipate what you need next!
October 6, 2025 at 1:17 PM
First-time video editors! 🧠 Try practicing editing in your head as you film. You might not know the final cut yet, so just record a little extra footage. Then, as you edit, you'll start seeing the story and learning how to anticipate what you need next!
🌀 Chaos & Amazement #2541
💸 TikTok’s bargain sale
🤖 Sora’s deepfake playground
✨ Nostalgia in looping GIFs
Same old internet, just a bit weirder.
open.substack.com/pub/clowilla...
💸 TikTok’s bargain sale
🤖 Sora’s deepfake playground
✨ Nostalgia in looping GIFs
Same old internet, just a bit weirder.
open.substack.com/pub/clowilla...
October 4, 2025 at 10:10 AM
🌀 Chaos & Amazement #2541
💸 TikTok’s bargain sale
🤖 Sora’s deepfake playground
✨ Nostalgia in looping GIFs
Same old internet, just a bit weirder.
open.substack.com/pub/clowilla...
💸 TikTok’s bargain sale
🤖 Sora’s deepfake playground
✨ Nostalgia in looping GIFs
Same old internet, just a bit weirder.
open.substack.com/pub/clowilla...
🌸 Jay McClellan wins Nikon Small World in Motion with a breathtaking timelapse of a thymeleaf speedwell self-pollinating at 5x magnification. 🔬✨https://youtu.be/yTKFmUWSHkY?si=Np817f2HuUOlvFCp
October 3, 2025 at 5:32 AM
🌸 Jay McClellan wins Nikon Small World in Motion with a breathtaking timelapse of a thymeleaf speedwell self-pollinating at 5x magnification. 🔬✨https://youtu.be/yTKFmUWSHkY?si=Np817f2HuUOlvFCp
This week in Chaos & Amazement 🌀✨:
TikTok’s new M2 🇺🇸,
AI that predicts the future 🤖🔮,
Spotify’s fight against spam 🎶, humanoid robots getting roughed up 😬,
cookie law fixes 🍪,
and yes… Obama on old men hanging on 👴. open.substack.com/pub/clowilla...
TikTok’s new M2 🇺🇸,
AI that predicts the future 🤖🔮,
Spotify’s fight against spam 🎶, humanoid robots getting roughed up 😬,
cookie law fixes 🍪,
and yes… Obama on old men hanging on 👴. open.substack.com/pub/clowilla...
September 27, 2025 at 7:18 AM
This week in Chaos & Amazement 🌀✨:
TikTok’s new M2 🇺🇸,
AI that predicts the future 🤖🔮,
Spotify’s fight against spam 🎶, humanoid robots getting roughed up 😬,
cookie law fixes 🍪,
and yes… Obama on old men hanging on 👴. open.substack.com/pub/clowilla...
TikTok’s new M2 🇺🇸,
AI that predicts the future 🤖🔮,
Spotify’s fight against spam 🎶, humanoid robots getting roughed up 😬,
cookie law fixes 🍪,
and yes… Obama on old men hanging on 👴. open.substack.com/pub/clowilla...
SEO isn’t sorcery: don’t annoy, don’t mislead, be mobile-friendly & secure. Google loves that.
September 25, 2025 at 9:43 AM
SEO isn’t sorcery: don’t annoy, don’t mislead, be mobile-friendly & secure. Google loves that.
Customer loyalty isn’t just a nice-to-have 💡
Keeping existing customers costs less than winning new ones, and loyal buyers drive more revenue and profit over time.
Customer centricity = growth strategy.
Keeping existing customers costs less than winning new ones, and loyal buyers drive more revenue and profit over time.
Customer centricity = growth strategy.
September 21, 2025 at 7:09 AM
Customer loyalty isn’t just a nice-to-have 💡
Keeping existing customers costs less than winning new ones, and loyal buyers drive more revenue and profit over time.
Customer centricity = growth strategy.
Keeping existing customers costs less than winning new ones, and loyal buyers drive more revenue and profit over time.
Customer centricity = growth strategy.
Reposted by Clo Willaerts
Japan has a wrestling camp for kids where at the end they have a show match in front of their parents to show off what they learned.
Thought you'd enjoy this.
Thought you'd enjoy this.
September 18, 2025 at 2:49 PM
Japan has a wrestling camp for kids where at the end they have a show match in front of their parents to show off what they learned.
Thought you'd enjoy this.
Thought you'd enjoy this.
AI takes office in Albania 🇦🇱, Google tops ChatGPT, and nature shows off a strange optical trick 🌵👀
Curious?
Read Chaos & Amazement #2539 and subscribe 👉
open.substack.com/pub/clowilla...
Curious?
Read Chaos & Amazement #2539 and subscribe 👉
open.substack.com/pub/clowilla...
September 20, 2025 at 7:31 AM
AI takes office in Albania 🇦🇱, Google tops ChatGPT, and nature shows off a strange optical trick 🌵👀
Curious?
Read Chaos & Amazement #2539 and subscribe 👉
open.substack.com/pub/clowilla...
Curious?
Read Chaos & Amazement #2539 and subscribe 👉
open.substack.com/pub/clowilla...
ooking to make your videos actually work for your business? 📹
Conversion isn't just about views or likes. It's about what happens after the video. Think: clicks, sign-ups, downloads, and sales.
Make your videos actionable and they'll start driving real results!
Conversion isn't just about views or likes. It's about what happens after the video. Think: clicks, sign-ups, downloads, and sales.
Make your videos actionable and they'll start driving real results!
September 15, 2025 at 7:04 AM
ooking to make your videos actually work for your business? 📹
Conversion isn't just about views or likes. It's about what happens after the video. Think: clicks, sign-ups, downloads, and sales.
Make your videos actionable and they'll start driving real results!
Conversion isn't just about views or likes. It's about what happens after the video. Think: clicks, sign-ups, downloads, and sales.
Make your videos actionable and they'll start driving real results!
Reposted by Clo Willaerts
100% LEGIT LABUBU
September 7, 2025 at 8:37 PM
100% LEGIT LABUBU
AI wearables are edging toward mind-reading, Apple feels a bit… safe, and William Shatner steals the show. Welcome to this week’s Chaos & Amazement!
open.substack.com/pub/clowilla...
open.substack.com/pub/clowilla...
September 13, 2025 at 7:19 AM
AI wearables are edging toward mind-reading, Apple feels a bit… safe, and William Shatner steals the show. Welcome to this week’s Chaos & Amazement!
open.substack.com/pub/clowilla...
open.substack.com/pub/clowilla...
Don't let the fear of judgment stop you from creating! That voice in your head saying "they'll laugh at you" is a liar. We all cringe at our old videos, it's a sign of progress. The most important thing is to start.
September 12, 2025 at 10:20 AM
Don't let the fear of judgment stop you from creating! That voice in your head saying "they'll laugh at you" is a liar. We all cringe at our old videos, it's a sign of progress. The most important thing is to start.
✨ Stop overthinking video content! Your speaking style, outfit choices, background, graphics are all part of YOUR unique brand.
No need to be an influencer or create corporate-level videos. Authenticity beats perfection every time. #VideoTips #PersonalBrand
No need to be an influencer or create corporate-level videos. Authenticity beats perfection every time. #VideoTips #PersonalBrand
September 10, 2025 at 8:04 AM
✨ Stop overthinking video content! Your speaking style, outfit choices, background, graphics are all part of YOUR unique brand.
No need to be an influencer or create corporate-level videos. Authenticity beats perfection every time. #VideoTips #PersonalBrand
No need to be an influencer or create corporate-level videos. Authenticity beats perfection every time. #VideoTips #PersonalBrand
Reposted by Clo Willaerts
Is everyone's printer this rude, or just mine?
August 7, 2025 at 7:30 PM
Is everyone's printer this rude, or just mine?
ByteDance just passed Meta in revenue 🌍 Deep reinforcement learning is reshaping AI 🤖 and yes… there’s even an annoying potato 🥔
Chaos & Amazement #2537 is live 👉 open.substack.com/pub/clowilla...
Chaos & Amazement #2537 is live 👉 open.substack.com/pub/clowilla...
September 6, 2025 at 11:23 AM
ByteDance just passed Meta in revenue 🌍 Deep reinforcement learning is reshaping AI 🤖 and yes… there’s even an annoying potato 🥔
Chaos & Amazement #2537 is live 👉 open.substack.com/pub/clowilla...
Chaos & Amazement #2537 is live 👉 open.substack.com/pub/clowilla...
🎯 Digital marketing without research = dating blindfolded
Before you launch that campaign:
• Survey your audience
• Study competitor strategies
• A/B test your messaging
• Analyze market trends
5 minutes of research can save you 5 months of wasted ad spend 💸
Before you launch that campaign:
• Survey your audience
• Study competitor strategies
• A/B test your messaging
• Analyze market trends
5 minutes of research can save you 5 months of wasted ad spend 💸
September 3, 2025 at 6:18 AM
🎯 Digital marketing without research = dating blindfolded
Before you launch that campaign:
• Survey your audience
• Study competitor strategies
• A/B test your messaging
• Analyze market trends
5 minutes of research can save you 5 months of wasted ad spend 💸
Before you launch that campaign:
• Survey your audience
• Study competitor strategies
• A/B test your messaging
• Analyze market trends
5 minutes of research can save you 5 months of wasted ad spend 💸
Superman but he can’t do his one job 🦸♂️🙃🔥 youtu.be/0-4YjBRUWzU?...
Superman but he can’t do his one job
YouTube video by Alternative Cuts
youtu.be
September 2, 2025 at 6:50 AM
Superman but he can’t do his one job 🦸♂️🙃🔥 youtu.be/0-4YjBRUWzU?...
💡 Seth Godin wisdom:
"Marketing is not a battle, and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem. Their problem."
Stop thinking conquest. Start thinking service. 🤝
"Marketing is not a battle, and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem. Their problem."
Stop thinking conquest. Start thinking service. 🤝
August 31, 2025 at 2:20 PM
💡 Seth Godin wisdom:
"Marketing is not a battle, and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem. Their problem."
Stop thinking conquest. Start thinking service. 🤝
"Marketing is not a battle, and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem. Their problem."
Stop thinking conquest. Start thinking service. 🤝
In a small Belgian town, the Glass Chapel shines in Art Deco colors. Built in 1929 with marbrite, a glass that looks like marble, it was abandoned and then restored. Today you can visit, enjoy concerts, and even stay overnight. ✨🇧🇪
www.atlasobscura.com/places/the-g...
www.atlasobscura.com/places/the-g...
The Glass Chapel
The unlikely Art Deco shrine to marbrite, a vanished glass.
www.atlasobscura.com
August 31, 2025 at 6:58 AM
In a small Belgian town, the Glass Chapel shines in Art Deco colors. Built in 1929 with marbrite, a glass that looks like marble, it was abandoned and then restored. Today you can visit, enjoy concerts, and even stay overnight. ✨🇧🇪
www.atlasobscura.com/places/the-g...
www.atlasobscura.com/places/the-g...