1. Size of change- reduce to smaller, progressive changes
2. Effort of change- lead with stories to reduce perceived effort
3. Emotion of change- switch from - to + attachment
4. Push to pull- pull people toward change
1. Size of change- reduce to smaller, progressive changes
2. Effort of change- lead with stories to reduce perceived effort
3. Emotion of change- switch from - to + attachment
4. Push to pull- pull people toward change