http://www.erichundman.com/
Chicago is home.
1) planes diverted from DFW due to a bomb threat
2) planes diverted from DCA due to a bomb threat
3) plane crash at Louisville
1) planes diverted from DFW due to a bomb threat
2) planes diverted from DCA due to a bomb threat
3) plane crash at Louisville
that's why they all start as Specific: The Tool That Does A Thing and five years later announce they're rebranding as Totalizr: We Manage Your Life