Frame This
framethis.bsky.social
Frame This
@framethis.bsky.social
Looking at narratives in business, and adjacent areas of advertising, marketing, politics, and propaganda. Interested in how different types of stories and our own cognitive biases are used to persuade and exploit us. Love infographics & data visualization
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December 29, 2025 at 12:45 PM
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Might I petition you add "escalation" to the list?

Holy hell the number of stories that have treated something deemed an escalation the news rather than describing yet another Trump abuse as such.
December 27, 2025 at 2:45 PM
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Casual reminder that the myth of “pulling yourself up by your bootstraps” is a cruel hoax designed to convince poor people from all walks of life that the injustices they face are a result of their own actions, rather than an oppressive system rigged against them.
December 21, 2025 at 11:00 PM
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oh no all the fake journalists funded by billionaires to divide the electorate and destroy informed consensus are now fighting with each other
Megyn Kelly Hits Back at ‘Coward’ Ben Shapiro, Says Bari Weiss Is ‘Afraid’ of Her
Megyn Kelly sparred with CBS News editor-in-chief Barri Weiss on Friday, calling her and Ben Shapiro "cowards" and accusing them of attacking her in public "without so much as a phone call."
www.mediaite.com
December 20, 2025 at 1:59 PM
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I'm old enough to remember when the networks refused to carry an incredibly important speech at Independence Hall in Philadelphia by President Biden about creeping fascism in the U.S. because it was "too political".

Sure, but they'll broadcast every minute of Trump's propaganda bullshit. 🙄
December 18, 2025 at 3:03 AM
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Trump: “One year ago, our country was dead!”

The Economist, one year ago:
December 18, 2025 at 3:24 AM
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Do you remember when the broadcast networks declined to air primetime speeches by Obama and Biden they deemed too overtly political? Because I do apnews.com/20ccd7a90e43... www.washingtonpost.com/media/2022/0...
ABC, CBS, NBC won't carry Obama
NEW YORK (AP) — ABC, CBS and NBC decided against covering President Barack Obama's speech on immigration live on Thursday, although the Spanish-language Univision network is delaying its telecast of t...
apnews.com
December 18, 2025 at 4:43 AM
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CBS News has now made 13 posts about Erika Kirk in the last 2 days, dominating their news page over all other stories.
December 13, 2025 at 12:41 AM
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These ridiculous mega-projects like "datacenters in space" (doomed by thermodynamics) make a LOT more sense when you realize they're massive Ponzi schemes designed to transfer wealth from pension funds to VC's through "fee stacking."

It's the old Assets Under Management con. It should be illegal.
“.. Skeptics believe the technical risks are being underestimated and say space-based data centers won’t be competitive on cost, especially if power and other constraints ease on the ground.”

@wsj.com
www.wsj.com/tech/bezos-a...
December 11, 2025 at 9:29 AM
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Every part of this is bonkers. The intro is bonkers. The transition to his health is bonkers. The mention that other presidents didn't need cognitive exams is bonkers. The claim that this screening test is somehow hard is bonkers. The idea that criticism of him is treason is bonkers. All of it.
December 10, 2025 at 2:40 AM
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December 4, 2025 at 5:09 AM
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When a politician says: we’ll deregulate health insurance and send you a “freedom account” check, ask: freedom to buy what? If insurers don’t offer real policies or can cherry-pick only healthy people, that money is a coupon for a store that’s not open.
November 28, 2025 at 12:52 PM
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"My mentor always tells me, 'Kim, dogs don’t bark at parked cars." They’re coming after critical race theory, 1619, intersectionality because these ideas mobilized people. They gave them the language to actually articulate what they were seeing with their own eyes," says Kimberlé Crenshaw.
November 25, 2025 at 1:26 PM
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Oddly enough, in media coverage of Dems' video warning against carrying out illegal orders, there's very little discussion of *whether it's actually reasonable to fear Trump is giving illegal commands or not.*

The evidence is strong that he is. Media should say so:

newrepublic.com/article/2035...
November 23, 2025 at 2:41 PM
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Many of us learned long ago that there is no "Legal Philosophy" in the Federalist Society. It is a club that gives members a leg up in the competition for certain judicial clerkships and jobs in the Trump administration. That is it. Period.

How does the NY Times not know this?
November 22, 2025 at 11:14 PM
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November 23, 2025 at 2:29 AM
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NYT isn’t worth reading because they are in the bag for Trump
November 21, 2025 at 2:04 PM
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Very well put. Reminds me of the observation that Goebbels (and, as it happens tho' not necessarily because of direct imitation, the Argentine military in 1976-83) would retain the font and typographic style of the newspapers they "intervened", which wd reassure readers that nothing had changed.
November 21, 2025 at 6:43 PM
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journalism when the govt wants to scan your retinas: “children, some as young as 25, are using encryption (classified as a munition by US export agencies) to evade common sense safety monitoring”

journalism when the govt is raping children: “the minor woman interacted with the esteemed senator”
November 14, 2025 at 1:26 AM
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Regular reminder that Axios stories saying Dems are about to cave are likely sourced from GOP staffers trying to make it happen.
Doesn't mean it definitely won't happen. But it's like those NYT stories that Harvard is considering caving (they haven't). The anonymous source was trying to manifest it.
November 9, 2025 at 6:53 PM
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Again: If this were Biden it would be front page news and Fox would be talking about it non stop.

Once again Trump gets a pass.
photos of Trump sleeping through yesterday's Oval Office event via Andrew Harnik of Getty
November 7, 2025 at 4:40 PM
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November 6, 2025 at 7:24 PM
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1. This is a thread on freedom, and how easy it is to lose.

Over the past 2,000 years in Europe, there have been few periods and places of freedom. For much of the time we lived under highly oppressive tyrannies of various kinds, whether small or grand, local or imperial, secular or religious.🧵
November 7, 2025 at 6:35 AM
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📌Dick Cheney helped push W. Bush into an illegal war based on lies that resulted in the killing and wounding of hundreds of thousands of innocent troops and civilians, and then profited handsomely off of it.
He was one of history's worst people. Don't dishonor the dead by honoring this monster.
November 4, 2025 at 2:45 PM
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Douthat writes that 2024, when Harris lost by 1.5% of the popular vote, was "an ideological referendum and progressivism lost." I wonder why he didn't view the 2020 election, when Trump lost by 4.5% of the popular vote, as a far more significant loss for conservatism.
bsky.app/profile/larr...
Comparing the relation between the presidential election results in 2020 and 2024 with the post-election commentary is a fascinating exercise.

2020
Biden 81,283,501 popular votes, 51.3%
Trump 74,223,975 popular votes 46.8%

2024
Trump 77,302,580 49.8%
Harris 75,017,613. 48.3%
November 1, 2025 at 8:45 PM