Glenn Gabe
@glenngabe.bsky.social
SEO Consultant at G-Squared Interactive.
Providing reviews content & comparing products? Heads-up based on Google's recent announcement. Using AI Mode to compare products is live and it provides a ton of information. And since Google leverages its Shopping Graph, you can find a lot of info, videos, reviews, and more.
November 14, 2025 at 2:03 PM
Providing reviews content & comparing products? Heads-up based on Google's recent announcement. Using AI Mode to compare products is live and it provides a ton of information. And since Google leverages its Shopping Graph, you can find a lot of info, videos, reviews, and more.
Heads-up, with ChatGPT 5.1 (released yesterday), if ChatGPT uses its 'Thinking' model, you will see that in the upper right corner along with sources there. You can expand all the sources in the 'Thinking' area as well. Then you can see the full list of sources in the right panel like always.
November 13, 2025 at 6:36 PM
Heads-up, with ChatGPT 5.1 (released yesterday), if ChatGPT uses its 'Thinking' model, you will see that in the upper right corner along with sources there. You can expand all the sources in the 'Thinking' area as well. Then you can see the full list of sources in the right panel like always.
Heads-up! Google is rolling out a bunch of AI shopping features. This is a big deal. And right as the holiday shopping season kicks in...
*Agentic checkout is rolling out.
*Shop conversationally in Search.
*Use agentic AI to find products in stock nearby.
And more...
blog.google/products/sho...
*Agentic checkout is rolling out.
*Shop conversationally in Search.
*Use agentic AI to find products in stock nearby.
And more...
blog.google/products/sho...
November 13, 2025 at 2:48 PM
Heads-up! Google is rolling out a bunch of AI shopping features. This is a big deal. And right as the holiday shopping season kicks in...
*Agentic checkout is rolling out.
*Shop conversationally in Search.
*Use agentic AI to find products in stock nearby.
And more...
blog.google/products/sho...
*Agentic checkout is rolling out.
*Shop conversationally in Search.
*Use agentic AI to find products in stock nearby.
And more...
blog.google/products/sho...
Here we go (after months of testing). Alarms are going off at Pinterest right now -> Google app rolling out Images tab on Android, iOS
"The pictures that appear in this endless feed are “tailored to your interests.” Tapping opens a fullscreen viewer with similar images appearing below.
"The pictures that appear in this endless feed are “tailored to your interests.” Tapping opens a fullscreen viewer with similar images appearing below.
Google app rolling out Images tab on Android, iOS
After testing in recent months, Google is going ahead with a dedicated “Images” tab in the Search app on Android and iOS.
9to5google.com
November 13, 2025 at 2:06 PM
Here we go (after months of testing). Alarms are going off at Pinterest right now -> Google app rolling out Images tab on Android, iOS
"The pictures that appear in this endless feed are “tailored to your interests.” Tapping opens a fullscreen viewer with similar images appearing below.
"The pictures that appear in this endless feed are “tailored to your interests.” Tapping opens a fullscreen viewer with similar images appearing below.
Google's Pandu Nayak published a post today defending its 'Site reputation abuse' spam policy (after the EU investigation that was just announced).
"E.g., a scammy payday loan site might pay a respected website to publish its content, including links to its offerings. We consider this to be spam"
"E.g., a scammy payday loan site might pay a respected website to publish its content, including links to its offerings. We consider this to be spam"
Defending Search users from “Parasite SEO” spam
The investigation announced today into our anti-spam efforts is misguided and risks harming millions of European users.
blog.google
November 13, 2025 at 11:49 AM
Google's Pandu Nayak published a post today defending its 'Site reputation abuse' spam policy (after the EU investigation that was just announced).
"E.g., a scammy payday loan site might pay a respected website to publish its content, including links to its offerings. We consider this to be spam"
"E.g., a scammy payday loan site might pay a respected website to publish its content, including links to its offerings. We consider this to be spam"
Big news (pun intended) -> The EU is preparing to probe Google over news publisher rankings in search over claims that Google demotes sites with "third party" promotional content
"News publishers argue these sponsored articles are crucial to their business model."
"News publishers argue these sponsored articles are crucial to their business model."
Google faces new EU probe over news publisher rankings, FT reports By Investing.com
Google faces new EU probe over news publisher rankings, FT reports
www.investing.com
November 12, 2025 at 6:02 PM
Big news (pun intended) -> The EU is preparing to probe Google over news publisher rankings in search over claims that Google demotes sites with "third party" promotional content
"News publishers argue these sponsored articles are crucial to their business model."
"News publishers argue these sponsored articles are crucial to their business model."
A fix is coming to AI Discover spam. And it's tied to expired domains... -> Google Working On Fixing Google Discover AI Spam Problem
Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Google Discover AI Spam Problem Fix Coming
Google is reportedly working on a "fix" for the AI spam that routinely shows up within users' Google Discover feed. Google issued a statement to the Press Gazette saying, "We’re actively working on a ...
www.seroundtable.com
November 12, 2025 at 2:09 PM
A fix is coming to AI Discover spam. And it's tied to expired domains... -> Google Working On Fixing Google Discover AI Spam Problem
Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Wikipedia recently noted that AI bots had been scraping its website while trying to appear human -> Wikipedia urges AI companies to use its paid API, and stop scraping
Well, I get to use one of my favorite gifs again... :)
techcrunch.com/2025/11/10/w...
Well, I get to use one of my favorite gifs again... :)
techcrunch.com/2025/11/10/w...
November 11, 2025 at 5:36 PM
Wikipedia recently noted that AI bots had been scraping its website while trying to appear human -> Wikipedia urges AI companies to use its paid API, and stop scraping
Well, I get to use one of my favorite gifs again... :)
techcrunch.com/2025/11/10/w...
Well, I get to use one of my favorite gifs again... :)
techcrunch.com/2025/11/10/w...
No matter what your plans are today, take 40 minutes & watch Lily Ray's presentation about the rise of GEO. She covers how it closely relates to SEO (evolved from it), she debunks the GEO hype, and provides a great overview of what companies should actually focus on.
www.youtube.com/watch?v=2nJk...
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 11, 2025 at 2:05 PM
No matter what your plans are today, take 40 minutes & watch Lily Ray's presentation about the rise of GEO. She covers how it closely relates to SEO (evolved from it), she debunks the GEO hype, and provides a great overview of what companies should actually focus on.
www.youtube.com/watch?v=2nJk...
www.youtube.com/watch?v=2nJk...
Two interesting clips from Tyler Cowen's podcast with Sam Altman. First, they discuss when the first AI CEO could appear. Predictions: Within the next 2-3 years (at least for the decision making process). The public facing piece would still need to be human for now.
Sam Altman on Trust, Persuasion, and the Future of Intelligence - Live at the Progress Conference
YouTube video by Conversations with Tyler
www.youtube.com
November 10, 2025 at 6:35 PM
Two interesting clips from Tyler Cowen's podcast with Sam Altman. First, they discuss when the first AI CEO could appear. Predictions: Within the next 2-3 years (at least for the decision making process). The public facing piece would still need to be human for now.
Classic example of one part of an organization not working w/the other. They clearly did not speak with anyone on the Search team about this. Don't take the blog post and run with it blindly... That could end up very badly for you and your site. Beware.
www.seroundtable.com/google-opal-...
www.seroundtable.com/google-opal-...
November 10, 2025 at 2:06 PM
Classic example of one part of an organization not working w/the other. They clearly did not speak with anyone on the Search team about this. Don't take the blog post and run with it blindly... That could end up very badly for you and your site. Beware.
www.seroundtable.com/google-opal-...
www.seroundtable.com/google-opal-...
As reported by Barry, there has been a lot of volatility over the past month. On top of surges & drops ~10/18 and then over the past week, I've seen some sites heavily impacted by the June core update surge back. Google can always update a core system, or several, outside of broad core updates.
November 9, 2025 at 2:12 PM
As reported by Barry, there has been a lot of volatility over the past month. On top of surges & drops ~10/18 and then over the past week, I've seen some sites heavily impacted by the June core update surge back. Google can always update a core system, or several, outside of broad core updates.
I think Google may have overlooked this. I think we could see changes there... SOON :) -> Google’s Preferred Sources Tool Is Jammed With Spam
"Google is surfacing copycat spam sites, random sites, and parked domains. Some are so low quality that only their home pages are indexed."
"Google is surfacing copycat spam sites, random sites, and parked domains. Some are so low quality that only their home pages are indexed."
Google's Preferred Sources Tool Is Jammed With Spam
Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites?
www.searchenginejournal.com
November 7, 2025 at 4:18 PM
I think Google may have overlooked this. I think we could see changes there... SOON :) -> Google’s Preferred Sources Tool Is Jammed With Spam
"Google is surfacing copycat spam sites, random sites, and parked domains. Some are so low quality that only their home pages are indexed."
"Google is surfacing copycat spam sites, random sites, and parked domains. Some are so low quality that only their home pages are indexed."
Discover can send tons of traffic to publishers, but it's also the Wild West for testing new features, treatments, & more. Check out the exs in Barry's post. And remember, broad core updates (and other major algorithm updates) can impact your Discover visibility. Discover is an extension of Search.
Google Discover Numerous Experiments
As VP of Engineering for Search at Google, Rajan Patel said months ago - "We're experimenting with various approaches to X in Discover." Google has been super busy with testing various approaches to G...
www.seroundtable.com
November 7, 2025 at 2:11 PM
Discover can send tons of traffic to publishers, but it's also the Wild West for testing new features, treatments, & more. Check out the exs in Barry's post. And remember, broad core updates (and other major algorithm updates) can impact your Discover visibility. Discover is an extension of Search.
Focus on finance? -> Google adds Gemini's Deep Search to Google Finance, which will also have prediction market data from Kalshi and Polymarket for event analysis, first in the US (rolling out in the coming weeks)
Google Finance adds AI features for research, earnings and more
Learn more about the new Google Finance, including new features like Deep Search and prediction markets data.
blog.google
November 6, 2025 at 8:40 PM
Focus on finance? -> Google adds Gemini's Deep Search to Google Finance, which will also have prediction market data from Kalshi and Polymarket for event analysis, first in the US (rolling out in the coming weeks)
Sundar Pichai about how AIOs, AI Mode, & traditional search could work together for users in the future. i.e. Will the system choose which model or results are shown?
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
Alphabet 2025 Q3 Earnings Call
YouTube video by Alphabet Investor Relations
www.youtube.com
November 6, 2025 at 6:06 PM
Sundar Pichai about how AIOs, AI Mode, & traditional search could work together for users in the future. i.e. Will the system choose which model or results are shown?
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
We have a number now. It's ~$1B that Apple will pay Google for Gemini -> Apple plans to use a custom 1.2T-parameter Google Gemini model to help power the new Siri next year and will be paying Google ~$1B annually for it
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
Apple nears deal to pay Google $1B annually to power new Siri, report says | TechCrunch
Apple is turning to Google's technology to help revamp Siri and power a slate of upcoming features for the voice assistant.
techcrunch.com
November 6, 2025 at 2:15 PM
We have a number now. It's ~$1B that Apple will pay Google for Gemini -> Apple plans to use a custom 1.2T-parameter Google Gemini model to help power the new Siri next year and will be paying Google ~$1B annually for it
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
New from Google -> Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
searchengineland.com
November 5, 2025 at 6:19 PM
New from Google -> Google to remove more search features including practice problems, nutrition facts, nearby offers and more
More AI legal action, this time for agents -> Amazon sends a cease-and-desist letter to Perplexity, demanding it to stop letting Comet make purchases on users' behalf and accusing it of computer fraud
Amazon sends legal threats to Perplexity over agentic browsing | TechCrunch
Amazon won't allow agents on its site that don't identify themselves as such. Perplexity is not pleased.
techcrunch.com
November 5, 2025 at 2:11 PM
More AI legal action, this time for agents -> Amazon sends a cease-and-desist letter to Perplexity, demanding it to stop letting Comet make purchases on users' behalf and accusing it of computer fraud
More AI deals. And it's a pay-per-use model. Interesting... -> People Inc. (formerly DotDash) strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.
digiday.com
November 4, 2025 at 5:08 PM
More AI deals. And it's a pay-per-use model. Interesting... -> People Inc. (formerly DotDash) strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
Interesting Google patent I came across published 5/8/25. Btw whatever happened to Google Perspectives? I think AI Mode and AIOs ran it out of town :) I have not analyzed this patent heavily but it talks about gathering 'independent content' and then providing a feed
ppubs.uspto.gov/api/pdf/down...
ppubs.uspto.gov/api/pdf/down...
November 3, 2025 at 6:15 PM
Interesting Google patent I came across published 5/8/25. Btw whatever happened to Google Perspectives? I think AI Mode and AIOs ran it out of town :) I have not analyzed this patent heavily but it talks about gathering 'independent content' and then providing a feed
ppubs.uspto.gov/api/pdf/down...
ppubs.uspto.gov/api/pdf/down...
If you found my blog post about AI Search platforms developing anti-spam systems and core visibility systems interesting, then you might like the most recent video. I cover those topics in detail and explain why we could very well see the AI Search platforms' version of Panda or Penguin soon.
AI Search platforms and the need for anti-spam systems, core systems, and site-level quality scoring
YouTube video by Glenn Gabe
www.youtube.com
November 3, 2025 at 3:00 PM
If you found my blog post about AI Search platforms developing anti-spam systems and core visibility systems interesting, then you might like the most recent video. I cover those topics in detail and explain why we could very well see the AI Search platforms' version of Panda or Penguin soon.
We saw link icons in the SERPs last week & now I'm seeing "Jump to" in the SERPs which link to highlighted text on the page. Those links only show up on desktop in the test window I have open. Mobile doesn't have them. Also, for links that don't lead to highlighting, "Jump to" is not there either.
November 3, 2025 at 2:16 PM
We saw link icons in the SERPs last week & now I'm seeing "Jump to" in the SERPs which link to highlighted text on the page. Those links only show up on desktop in the test window I have open. Mobile doesn't have them. Also, for links that don't lead to highlighting, "Jump to" is not there either.
This is too good. Founder of GEO platform is shutting it down because he says, "There is no such thing as GEO strategy" separate from brand building. More need to hear this. Share away. :)
www.linkedin.com/posts/benjam...
www.linkedin.com/posts/benjam...
Why I'm shutting down Lorelight and refocusing on French Together | Benjamin Houy posted on the topic | LinkedIn
I'm shutting down Lorelight. Here is why:
A few months ago, I launched Lorelight—a GEO (Generative Engine Optimization) platform to help businesses improve their visibility in ChatGPT, Claude, and Pe...
www.linkedin.com
November 2, 2025 at 8:54 PM
This is too good. Founder of GEO platform is shutting it down because he says, "There is no such thing as GEO strategy" separate from brand building. More need to hear this. Share away. :)
www.linkedin.com/posts/benjam...
www.linkedin.com/posts/benjam...
Again, the AI Search platforms are in their infancy... They will need to figure this out (and soon) -> AI browsers can bypass some paywalls and OpenAI's Atlas seems to avoid content from companies suing OpenAI, providing summaries or alternate reporting instead
How AI browsers sneak past blockers and paywalls.
OpenAI’s Atlas and Perplexity’s Comet present a new challenge for media companies that want to limit AI access.
www.cjr.org
November 2, 2025 at 3:17 PM
Again, the AI Search platforms are in their infancy... They will need to figure this out (and soon) -> AI browsers can bypass some paywalls and OpenAI's Atlas seems to avoid content from companies suing OpenAI, providing summaries or alternate reporting instead