But... good example of spam ranking in the SERPs...

That just surged in late October. Google often catches up with something like that... I've shared examples of that happening many times in the past. We'll see how this one goes. Also, that's different than site reputation abuse with news publishers.

They did already. A number of larger players were hit then. It was a pretty big deal. More info: www.seroundtable.com/google-site-...

It's site reputation abuse. Pandu Nayak posted today about it. And seems he was referring to manual actions and not any algorithmic adjustment (like the 'Starkly different' algo or system).

More about Pandu's blog post about 'Site reputation abuse'. The following part covers "a fair and rigorous review process, including a path for appeal". So he is referencing manual actions and not algorithmic actions... AKA, Google's 'Starkly different' algorithm/system. Just an interesting note. :)

And more: "So in March 2024, we updated our anti-spam policy based on a longstanding principle: A site can’t pay or use deceptive measures to improve its ranking in Search. If we allowed this behavior — letting sites use sketchy tactics to boost their ranking, instead of investing in creating..."

My favorite quote from the presentation -> "GEO, now sporting designer sunglasses and a boa, performs his hit single, chunk it like it's hot to a crowd of mesmerized tech reporters and confused aunties trying to understand what their nephew does for a living." 🔥🤣

www.youtube.com/watch?v=2nJk...

From Lily: "I share an allegory about the "SEO Swamp" & its alligator family (including the new golden-scaled GEO), illustrating how each member represents a significant chapter in our industry's history. I explain what I believe has truly changed with AI search..."

www.youtube.com/watch?v=2nJk...

And second, yep, he's talking about Jarvis. It's what I've been talking about (and writing about) since ChatGPT launched. Same talks about a 'personal AI agent that can do stuff on your behalf' and how he 'wants to create a new type of computer with a new type of interface that's meant for AI.'

BTW, I'm sure Google would point people to this doc:
Q: Should I use AI to generate content?
A: If you see AI as an essential way to help you produce content that is helpful & original, it might be useful to consider. If you see AI as an inexpensive, easy way to game search engine rankings, then no"