Guy Clapperton
@guyclapperton.bsky.social
Media trainer but mostly here for the chatting.
Relevance, poor soundbites and being too transactional - this week's tip roundups. #mediatraining #publicrelations #mediamentorguy www.linkedin.com/pulse/media-...
Media tip: be relevant
See what previous clients have said about attending my courses This is another plug for my "Pitch Perfect" courses happening in London on 8th December, two similar sessions half a day long in Chancery...
www.linkedin.com
November 4, 2025 at 10:46 AM
Relevance, poor soundbites and being too transactional - this week's tip roundups. #mediatraining #publicrelations #mediamentorguy www.linkedin.com/pulse/media-...
Proud dad moment: my daughter’s website is published, with a video of her singing from Carmen to mark World Opera Day. Please click and share! www.charlotteclappertonmezzo.co.uk - thanks!
Charlotte Clapperton, Mezzo
www.charlotteclappertonmezzo.co.uk
October 25, 2025 at 9:16 AM
Proud dad moment: my daughter’s website is published, with a video of her singing from Carmen to mark World Opera Day. Please click and share! www.charlotteclappertonmezzo.co.uk - thanks!
Media training tip: why brevity is best: guyclapperton.substack.com/p/brief-is-b...
Brief is best
You'll help journalists by saying less
guyclapperton.substack.com
October 20, 2025 at 11:52 AM
Media training tip: why brevity is best: guyclapperton.substack.com/p/brief-is-b...
I’ve missed the deadline for the prize but I love Kathy’s work so reposting anyway!
Yes, yes I know I keep banging on about my fucking book! However, if you want one repost this and I’ll do a random winner pick thing by the end of the week because I’m great like that. ♥️📚
#amindofmyown
#amindofmyown
October 16, 2025 at 8:19 AM
I’ve missed the deadline for the prize but I love Kathy’s work so reposting anyway!
Asking for a bit of help this time - also welcoming my new VA Jo and there's a bit of a rant about briefing clients. #mediatraining #publicrelations #mediamentorguy www.linkedin.com/pulse/can-i-... via @LinkedIn
Can I ask a bit of help?
Morning all - Regular readers will be aware I generally stuff this tip sheet with tips and advice on talking to the media, and there will be a couple of those in a second. But first I wanted to ask a ...
www.linkedin.com
October 14, 2025 at 10:24 AM
Asking for a bit of help this time - also welcoming my new VA Jo and there's a bit of a rant about briefing clients. #mediatraining #publicrelations #mediamentorguy www.linkedin.com/pulse/can-i-... via @LinkedIn
New on Substack - maintaining eye contact online. open.substack.com/pub/guyclapp...
Maintaining contact
Can you look me in the eye and say that?
open.substack.com
October 2, 2025 at 12:48 PM
New on Substack - maintaining eye contact online. open.substack.com/pub/guyclapp...
Too many assumptions, awkward questions and how will your casual chat look in writing? My latest media tips sheet on LinkedIn: www.linkedin.com/pulse/never-... via @LinkedIn
Never assume people know stuff
My team and I always welcome feedback and it can come from unexpected places. For example there was the day my web designer kept optimising my website for people looking specifically to do media train...
www.linkedin.com
September 30, 2025 at 8:05 AM
Too many assumptions, awkward questions and how will your casual chat look in writing? My latest media tips sheet on LinkedIn: www.linkedin.com/pulse/never-... via @LinkedIn
Reposted by Guy Clapperton
Really, Reform UK? THIS is what you're going with? That this man, who served as an MEP next to Nigel Farage for years and was made leader of your party in Wales by current deputy, Richard Tice, is just "one of tens of thousands of people Nigel meets on an annual basis"?~AA
September 29, 2025 at 9:26 AM
Really, Reform UK? THIS is what you're going with? That this man, who served as an MEP next to Nigel Farage for years and was made leader of your party in Wales by current deputy, Richard Tice, is just "one of tens of thousands of people Nigel meets on an annual basis"?~AA
Reposted by Guy Clapperton
Fun fact: Farage's girlfriend's parent didn't pay for his house, they live in a £300k flat in Strasbourg. So who bought a £885k house for Farage in cash and why have lügenpresse let this story drop⁉️
September 29, 2025 at 9:55 AM
Fun fact: Farage's girlfriend's parent didn't pay for his house, they live in a £300k flat in Strasbourg. So who bought a £885k house for Farage in cash and why have lügenpresse let this story drop⁉️
And a rattling good evening it was too. Thanks to all four of you and Miles Jupp for chairing - we thoroughly enjoyed it.
Off to Ally Pally to talk Thick of It with the Thickovites. None of us have changed. Except Rebecca, who’s sold out.
September 26, 2025 at 11:50 AM
And a rattling good evening it was too. Thanks to all four of you and Miles Jupp for chairing - we thoroughly enjoyed it.
The BBC is still saying that Jimmy Kimmell made comments about Charlie Kirk.
He made comments about Trump’s reaction - flags at half mast when there were none even for Carter for example - which is a very different thing. His only comment about the murder expressed sympathy for the family.
He made comments about Trump’s reaction - flags at half mast when there were none even for Carter for example - which is a very different thing. His only comment about the murder expressed sympathy for the family.
September 24, 2025 at 7:40 AM
The BBC is still saying that Jimmy Kimmell made comments about Charlie Kirk.
He made comments about Trump’s reaction - flags at half mast when there were none even for Carter for example - which is a very different thing. His only comment about the murder expressed sympathy for the family.
He made comments about Trump’s reaction - flags at half mast when there were none even for Carter for example - which is a very different thing. His only comment about the murder expressed sympathy for the family.
Our prime minister in the UK has many faults, he’d probably admit this. He does not, however, claim medical expertise.
Please everyone, be a bit more Adam and a bit less Donald.
Please everyone, be a bit more Adam and a bit less Donald.
Trump says babies should have vaccinations spaced out over several years.
Children will die because of this disinformation.
Many childhood vaccines protect against diseases that are most dangerous in early life. Doses spread over years will cause delayed/reduced protection for the child & others.
Children will die because of this disinformation.
Many childhood vaccines protect against diseases that are most dangerous in early life. Doses spread over years will cause delayed/reduced protection for the child & others.
September 22, 2025 at 10:14 PM
Our prime minister in the UK has many faults, he’d probably admit this. He does not, however, claim medical expertise.
Please everyone, be a bit more Adam and a bit less Donald.
Please everyone, be a bit more Adam and a bit less Donald.
I’m not in the US but could everyone stop saying @jimmykimmellive.bsky.social made comments on the dreadful murder of Charlie Kirk? He said his heart went out to Kirk’s family. His criticism was of Trump’s reaction - that’s a very different thing.
September 22, 2025 at 10:11 PM
I’m not in the US but could everyone stop saying @jimmykimmellive.bsky.social made comments on the dreadful murder of Charlie Kirk? He said his heart went out to Kirk’s family. His criticism was of Trump’s reaction - that’s a very different thing.
Reposted by Guy Clapperton
There should be a high bar for politicians attacking the media, but maybe Ed Davey has half a point here?
For example, the first three paragraphs of this BBC story repeat Reform's £243bn figure without saying that the thinktank behind the estimate now disowns it. (This is mentioned in paragraph 35)
For example, the first three paragraphs of this BBC story repeat Reform's £243bn figure without saying that the thinktank behind the estimate now disowns it. (This is mentioned in paragraph 35)
September 22, 2025 at 4:46 PM
There should be a high bar for politicians attacking the media, but maybe Ed Davey has half a point here?
For example, the first three paragraphs of this BBC story repeat Reform's £243bn figure without saying that the thinktank behind the estimate now disowns it. (This is mentioned in paragraph 35)
For example, the first three paragraphs of this BBC story repeat Reform's £243bn figure without saying that the thinktank behind the estimate now disowns it. (This is mentioned in paragraph 35)
Reposted by Guy Clapperton
Can't we agree to reserve 'defect' for the act of a sitting MP and refer to cases like Caulfield as 'changes direct debit'?
September 16, 2025 at 10:03 AM
Can't we agree to reserve 'defect' for the act of a sitting MP and refer to cases like Caulfield as 'changes direct debit'?
Reposted by Guy Clapperton
This sculpture is entitled "Trying to Give Juno her Biannual Worming Tablet" (If you're a pet owner, you know 😱)
March 13, 2025 at 7:46 PM
This sculpture is entitled "Trying to Give Juno her Biannual Worming Tablet" (If you're a pet owner, you know 😱)
Reposted by Guy Clapperton
Party that served up five dismally useless different prime ministers in less than a decade thinks it is pivotal to the future of western civilisation.
February 17, 2025 at 8:28 PM
Party that served up five dismally useless different prime ministers in less than a decade thinks it is pivotal to the future of western civilisation.
Daughter got us tickets to see @jamesblunt.com at the O2 last night under the impression that we’d bought “Back to Bedlam” for her birthday in 2005 because we were huge fans. Went along expecting little and was completely won over - an excellent showman and I’ll be listening to more on Spotify.
February 17, 2025 at 12:08 PM
Daughter got us tickets to see @jamesblunt.com at the O2 last night under the impression that we’d bought “Back to Bedlam” for her birthday in 2005 because we were huge fans. Went along expecting little and was completely won over - an excellent showman and I’ll be listening to more on Spotify.
Reposted by Guy Clapperton
Who would have guessed you need quite a lot of specialist people to handle nuclear weapons?
3/ Update (as of 5 mins ago):
Mass layoffs now paused at US nuclear weapons agency
www.goodmorningamerica.com/Politics/liv...
Mass layoffs now paused at US nuclear weapons agency
www.goodmorningamerica.com/Politics/liv...
Mass layoffs now paused at US nuclear weapons agency
The Department of Energy has paused the firings of hundreds of employees who work for a key agency maintaining the U.S. nuclear stockpile.
www.goodmorningamerica.com
February 14, 2025 at 6:14 PM
Who would have guessed you need quite a lot of specialist people to handle nuclear weapons?
New episode of the #nearfuturist podcast is out on Friday, why not check the last beforehand? Here's the @podfollowhq link: pod.fo/e/2a0362
The Near Futurist: A Smarter Way To Work part 2
In the second part of this interview with Smartrectuiters CEO Rebecca Carr, near futurist Guy Clapperton explores the advantages of using artificial intelligence for recruitment. AI isn't the whole...
pod.fo
January 21, 2025 at 5:32 PM
New episode of the #nearfuturist podcast is out on Friday, why not check the last beforehand? Here's the @podfollowhq link: pod.fo/e/2a0362
Reposted by Guy Clapperton
"And y'all want to invade Canada?!" 😂
www.thelondoneconomic.com/politics/tru...
www.thelondoneconomic.com/politics/tru...
Trump lampooned after inauguration gets moved indoors
Donald Trump has been lampooned on social media after his inaugural address wad moved indoors due to cold weather.
www.thelondoneconomic.com
January 19, 2025 at 4:18 PM
"And y'all want to invade Canada?!" 😂
www.thelondoneconomic.com/politics/tru...
www.thelondoneconomic.com/politics/tru...
I think I’ve found the inspiration for Trump’s official photo:
January 17, 2025 at 9:05 AM
I think I’ve found the inspiration for Trump’s official photo:
I'm delighted the CIPR has published my latest blog, on why media training can't be a one-off, in its INFLUENCE publication. Not sure if it's visible to non-CIPR types but it's a good time to join...
#publicrelations
#mediatraining
#mediamentorguy
influenceonline.co.uk/2025/01/10-i...
#publicrelations
#mediatraining
#mediamentorguy
influenceonline.co.uk/2025/01/10-i...
Is traditional media training dead?
influenceonline.co.uk
January 10, 2025 at 10:20 AM
I'm delighted the CIPR has published my latest blog, on why media training can't be a one-off, in its INFLUENCE publication. Not sure if it's visible to non-CIPR types but it's a good time to join...
#publicrelations
#mediatraining
#mediamentorguy
influenceonline.co.uk/2025/01/10-i...
#publicrelations
#mediatraining
#mediamentorguy
influenceonline.co.uk/2025/01/10-i...
Reposted by Guy Clapperton
Elon Musk last week:
Please post a bit more positive, beautiful or informative content on this platform (X)
Elon Musk today:
F u retard
Please post a bit more positive, beautiful or informative content on this platform (X)
Elon Musk today:
F u retard
January 6, 2025 at 5:55 PM
Elon Musk last week:
Please post a bit more positive, beautiful or informative content on this platform (X)
Elon Musk today:
F u retard
Please post a bit more positive, beautiful or informative content on this platform (X)
Elon Musk today:
F u retard