It’s gorgeous!!!

Right?!? When I read that headline I immediately thought “wow, imagine seeing War Games and thinking ‘this is a good idea, actually.’”

Context: when the kids are being ESPECIALLY whiny and demanding with constant “I want” requests, sometimes I’ll respond with “yes, and I want world peace.”

Anyway, I hope you have some amount of world peace, even if it’s just enough to fit inside a very small bowl.

It will be interesting to see which partnerships they gain going forward. 👀

I hope they find a way to address this more meaningfully, but if they were looking to stay relevant (amidst other companies choosing yearly colors) or to regain designers’ trust…there were more vibrant ways to do that.

On that, their income streams include things like their app plugin (difficult to guess how profitable that *wasn’t* after it became separate from Adobe software even BEFORE the mass exodus of users per the integrated AI features and ambiguity thereof), their swatch books + products, & partnerships.

Commercial grade toilet paper looks about that color and is certainly cheaper than a swatch deck, which are suggested to be replaced every 18 months (most do not). It’s passed along as industry common knowledge that many factories have very old decks that might not include later color additions.

No matter their true intentions, it still participates in the appearance of a statement that goes beyond poor taste to say the least WHILE alienating their own customers. Not a perfect analogy, but it would be like if a sound speaker company debuted “silence” as a product to 1/2 their user base.

Their intentions could…be sincere in promoting a proverbial blank sheet, *and also* the timing feels at least partly a marketing stunt in addition to curiously coinciding with the rapid rise in the kind of supremacy that excludes humans based on skin color and paints over rainbows on crosswalks.

This is why I joked a week before the announcement that I could see them selecting a tone of white because it’s a bombshell choice relative to their history and maybe their only move to ‘pull an American Eagle’ in the sense that some presume there’s “no such thing as bad publicity.” (There is.)

Unless otherwise tinted, paper IS white. Trying to get a precise match would be really subjective to a lot of factors: exact paper, precise screen calibration (actually a facet of their parent company’s business), type of printer, etc. It makes sense why they don’t match for it.

Within their matching system, their broadest selection of whites is not a part of their PRINT swatches, meaning print designers often have to reference the WRONG swatches (textiles) in their specs to communicate to factories which shade of white they want to appear on printed media.

We love this gingerbread recipe! www.kingarthurbaking.com/recipes/ging...

She and the bonnet are so adorable!!!

Looking at all the past colors they’ve done, the years they tried to be extra by choosing 2 colors, the way designers soured on them (and later Adobe) after they went to a paid plug-in, plus the fact SO many companies do their own color-of-the-year now…feels like a desperate cry to stay relevant.

I was worried they’d pull an American Eagle (wE’Re eDgY iT’s nOt wHaT iT LoOks LiKE). If they hadn’t my guess had been something close to this green/Behr’s color of the year or a chartreuse. Alas, no. 😐

Someone on LinkedIn commented “We are giving up, aren’t we?” Also, choosing that immediately after last year’s color and amidst continual normality of a certain kind of supremacy… Maybe that’s reading too much into it, and yet. Makes one wonder. Something, something about obeying in advance.