John Clithero
@johnclithero.bsky.social
800 followers 420 following 25 posts
Associate Professor of Marketing, Decision Making, Computational Modeling, Neuroeconomics, Consumer Neuroscience.
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johnclithero.bsky.social
"To the degree that these tools are saving time and energy, I am not seeing researchers reinvest those savings into developing a deeper understanding of their subject matter, making connections to new ideas, or otherwise investing in advancing their current skillset."

Wonderful essay.
robchavez.bsky.social
My latest piece, on apprenticeship, artificial intelligence, and intrinsic motivation. Handcrafted from the heart.

Please, share and enjoy.

open.substack.com/pub/robchave...
A Vibe Coder's Millennium
I got my first home computer in late 2000 when I was in the middle of 10th grade.
open.substack.com
johnclithero.bsky.social
Continue to be amazed by and draw research inspiration from vision science
talboger.bsky.social
On the left is a rabbit. On the right is an elephant. But guess what: They’re the *same image*, rotated 90°!

In @currentbiology.bsky.social, @chazfirestone.bsky.social & I show how these images—known as “visual anagrams”—can help solve a longstanding problem in cognitive science. bit.ly/45BVnCZ
johnclithero.bsky.social
What a wonderful essay in the NYTimes by Emily Falk @falklab.bsky.social that blends together many #neuroeconomics results www.nytimes.com/2025/07/06/o...
Opinion | Here Is the Science of Why You Doomscroll
www.nytimes.com
johnclithero.bsky.social
Looks like a very cool paper!
jonathannicholas.bsky.social
Excited to share a new paper with Daphna Shohamy & @nathanieldaw.bsky.social! Using fmri reactivation, we measured *when* people build preferences from memory. We found that people tend to do so before a choice, but that they also wait until choice time when options are linked to multiple memories
Proactive and reactive construction of memory-based preferences - Nature Communications
Making new decisions requires retrieving memories, but when this occurs is unclear. The authors show that people typically access memories before a choice unless there are many related memories to con...
www.nature.com
johnclithero.bsky.social
So true and so much more clever than my "misc 4" folder this year.
bskybymidge.bsky.social
At the end of each term, any files remaining on my desktop go here to...likely be never opened again.
Screenshot of blue Mac Desktop folder named "Desktop Bankruptcy."
johnclithero.bsky.social
Looks like an interesting read for #neuroeconomics folks
natrevpsychol.nature.com
The sensory valuation account of aesthetic experience

Perspective by Marcos Nadal (@mnadal.bsky.social) & Martin Skov (@mskov01.bsky.social)

Web: go.nature.com/3ZfccAG
PDF: rdcu.be/d13QD
Hedonic values for sensory objects are computed by nuclei located in the mesocorticolimbic reward system. These nuclei are distributed across several different anatomical structures, including the anterior cingulate cortex (ACC), the amygdala, the insula, the striatum (including the nucleus accumbens and the pallidum), and the ventromedial prefrontal cortex, including the orbitofrontal cortex (OFC). During hedonic evaluation (the assessment of objects in terms of how good or bad they are for the organism in its current, past and anticipated states), this system receives signals projected from sensory systems that represent perceptual information about the evaluated object, from systems that monitor homeostatic, autonomic and endocrine states, and from executive and semantic systems that represent knowledge, expectations, behavioural options and situational conditions and demands.
johnclithero.bsky.social
More ongoing great threads about complexity in decision making
shengwuli.bsky.social
I like Ryan’s paper and (obviously) I think complexity matters for behavior.

But I think Florian’s updating too much from one experiment. I want to see replications and results from ‘nearby’ designs before saying the lottery anomalies have nothing to do with risk.
florianederer.bsky.social

Some of the most important lottery anomalies from the behavioral risk literature (e.g., probability weighting and loss aversion) actually have nothing to do with risk.

They also arise in perfectly deterministic settings.

Lead article in the latest AER issue:
www.aeaweb.org/articles?id=...
johnclithero.bsky.social
Uma @umakarma.bsky.social did make a #neuroeconomics one that has a good number of marketing folks in it bsky.app/starter-pack...
johnclithero.bsky.social
👏
tomerullman.bsky.social
There's a lot of papers out there on optimal stopping but I think I've read enough.
johnclithero.bsky.social
Looks like a very cool paper! "Predicting and Understanding Individual-Level Choice Under Risk" eml.berkeley.edu/~kariv/EKO_I...
eml.berkeley.edu
johnclithero.bsky.social
Wish there was a way to have animated figures more organically in more academic papers
flowingdata.com
I could've framed this better, but I do enjoy the ghost-y trails flowingdata.com/2024/11/14/e...
johnclithero.bsky.social
Looks like an excellent resource!
neurosynth.bsky.social
Check it out! The future of Neurosynth.

We launched Neurosynth Compose: A free and open platform for neuroimaging meta-analysis. NS-Compose makes it easy to perform custom neuroimaging meta-analyses without leaving the browser.
It's live, check it out! compose.neurosynth.org
neurosynth compose
Neurosynth-Compose App
compose.neurosynth.org
johnclithero.bsky.social
Very excited about this paper w/ Moriah Stendel and @robchavez.bsky.social "Computational Mechanisms of Self-enhancement During Social Comparison and their Relationship to Internalizing Symptoms" osf.io/preprints/ps...
OSF
osf.io
johnclithero.bsky.social
Great #neuroeconomics starter pack!
umakarma.bsky.social
How about a Neuroecon Starter Pack?

I didn't want to presume - I only added people who I *know* have attended a neuroecon conference or who've used this label on themselves (at least once). So additions are very very welcome!

go.bsky.app/1K9Suh
johnclithero.bsky.social
"Supervised Machine Learning for Eliciting Individual Demand" published last year in AEJ Micro w/ Josh Tasoff and JJ Lee. For those interested in choice prediction, WTP elicitation, and machine learning applied to experimental data.
www.aeaweb.org/articles?id=...
Supervised Machine Learning for Eliciting Individual Demand
(November 2023) - The canonical direct-elicitation approach for measuring individuals' valuations for goods is the Becker-DeGroot-Marschak procedure, which generates willingness-to-pay (WTP) values th...
www.aeaweb.org
johnclithero.bsky.social
Thanks for creating this! If possible, I'd be grateful to be added!
johnclithero.bsky.social
Just joined! Will be looking for #marketing #decisionmaking #jdm #consumerneuroscience #neuroeconomics