It's remarkable how quickly "tech" managed to corrode, too, from just 10-15 years ago. Smartphones and networking plateaued and the big new promises (self-driving cars, maybe-space-travel-works-this-time) petered out and after that it's just been crypto scams and rent-seeking.
January 11, 2026 at 3:12 AM
It's remarkable how quickly "tech" managed to corrode, too, from just 10-15 years ago. Smartphones and networking plateaued and the big new promises (self-driving cars, maybe-space-travel-works-this-time) petered out and after that it's just been crypto scams and rent-seeking.
However, within "what is the ROI of UX?" hides a different, very real question: "does this company have a reality-based business model?"
If yes, then UX is probably the most important function. User research, problem framing, experimentation, iteration are the best process to make a useful thing.
January 6, 2026 at 1:36 PM
However, within "what is the ROI of UX?" hides a different, very real question: "does this company have a reality-based business model?"
If yes, then UX is probably the most important function. User research, problem framing, experimentation, iteration are the best process to make a useful thing.