Lida Zeitlin-Wu
@lidazeitlinwu.bsky.social
180 followers 210 following 61 posts
Chicago-based interdisciplinary media scholar writing about color, technocapitalism, and the senses 🌈 🎨 👁️| Assistant Prof at Notre Dame
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Reposted by Lida Zeitlin-Wu
murraysd.bsky.social
NYU-MCC is hiring! Asst. Prof in the area of “Media and Global Cities.” Please help us get the word out.
apply.interfolio.com/174886
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lidazeitlinwu.bsky.social
I saw this! And I was in SF yesterday and saw several Waymos. Chuckled darkly imagining a driverless car chase all around the city.
lidazeitlinwu.bsky.social
Color Protocols is out today!
mitpress.bsky.social
"Color Protocols," edited by Carolyn L. Kane and @lidazeitlinwu.bsky.social, explores how color intersects with problematic histories of racial encoding in linguistic, visual, and algorithmic media: mitpress.mit.edu/978026255350...
A copy of "Color Protocols: Technologies of Racial Encoding in Chromatic Media" edited by Carolyn L. Kane and Lida Zeitlin-Wu on a plain background
lidazeitlinwu.bsky.social
Goethe (1810): "Skin color directly corresponds to moral character. The Black man is inferior, while the white man is the best and most beautiful."

Google AI summary (2025): "Goethe never wrote about race."
Reposted by Lida Zeitlin-Wu
carlosfnorena.bsky.social
NEW: Tenure-track position in History at UC Berkeley in the GLOBAL HISTORY OF TECHNOLOGY.

We are casting a wide net here: *all* periods, places, and fields are under consideration.

I'm on the search committee, so do let me know if you have questions.
Assistant Professor – Global History of Technology - Department of History
University of California, Berkeley is hiring. Apply now!
aprecruit.berkeley.edu
Reposted by Lida Zeitlin-Wu
scmstudies.bsky.social
SCMS congratulates Carolyn L. Kane and Lida Zeitlin-Wu on their edited volume, Color Protocols: Technologies of Racial Encoding in Chromatic Media, out on September 30 from MIT Press and available for pre-order now!

buff.ly/yB0jakM
Promotional graphic congratulating Carolyn L. Kane and Lida Zeitlin-Wu on their edited volume Color Protocols: Technologies of Racial Encoding in Chromatic Media from MIT Press. Includes book cover, SCMS logo, MIT Press logo, and QR code.
lidazeitlinwu.bsky.social
Color Protocols is out from @mitpress.bsky.social on 9/30! If you have a US mailing address, you can use the discount codes below on orders placed through Penguin Random House:
a. MITP30: 30% off on publication day
b. READMIT20: 20% off at any time after publication.
Reposted by Lida Zeitlin-Wu
hels.bsky.social
Someone make a bot that about once a week posts “Butlerian Jihad is a Dune thing; it’s not a Judith Butler thing. “ It’ll do numbers every time.
lidazeitlinwu.bsky.social
Have been waiting for this book to come out for years! Congrats @netalexander.bsky.social
dukepress.bsky.social
Save 30% on #NewBook "Interface Frictions" by Neta Alexander, which explores how ubiquitous design features in digital platforms such as playback speed, autoplay, and night mode, reshape, condition, and break our bodies. buff.ly/qGM7NVC
Cover of Interface Frictions: How Digital Debility Reshapes Our Bodies by Neta Alexander. The background is black with iridescent pastel graphics and text. Four digital interface icons appear vertically: a sun symbol, a play button, a circular arrow, and an accessibility figure with outstretched arms. The title is placed centrally in a thin, sans serif font, with the author’s name to the right of the icons.
Reposted by Lida Zeitlin-Wu
discontinuedfoods.bsky.social
Quaker Cornskis (1967-circa 1970): A line of crunchy, cheddar and sour cream-flavored corn snacks, that featured a distinctive "scooping" shape with a little handle for dipping. Leaned into a Soviet-themed marketing campaign, as "The snack that escaped from Siberia"
A man in a fur coat and Russian-style hat stands out in the middle of a frozen, snowy tundra, snow covering his bushy mustache, glaring sidelong at us. He is holding an orange bag filled with corn chips that reads "Cornskis", below the ad copy, "I bring you Cornskis."
Reposted by Lida Zeitlin-Wu
lidazeitlinwu.bsky.social
We have a cover! Color Protocols will be out next month from @mitpress.bsky.social
lidazeitlinwu.bsky.social
I mean... this is already happening.
thelincoln.bsky.social
I do expect GenAI to widen the class gap even further and schools split between elite colleges with small classes and human instructors providing degrees that employers care about and other colleges to fall into degree mill status and leave students with little but debt.
Reposted by Lida Zeitlin-Wu
joshchafetz.bsky.social
In my 10 years as a university student, I never had a professor remotely like this.

In my 17 years as a university professor, I’ve never had a colleague remotely like this.
michaelhobbes.bsky.social
Literally making up a guy to get mad at
Let me tell you about the saddest figures in the American university. They wear black jeans and Chuck Taylors to class, except maybe on the first day, when they stroll in wearing semi-ironic suits designed to contrast with their ample tattoos. Their syllabuses are printed in Helvetica. They mention Chappell Roan in the first fifteen minutes of the first day of class. They tell their students, with a wink, that they don't believe in grades - why, who are they to judge their students! They encourage everyone in class to call them by their first names, or perhaps a contrived nickname. They hope to blow everyone's minds when they theatrically announce that in their classes, students pick the readings, because the students are the ones who really know what's worthy of their time. They describe themselves as "friends" or "guides" or "partners," not as teachers or professors. They disdainfully invoke the words "rigor" and "standards" only with ironic scare quotes and want you to know that they don't believe in deadlines. They subtweet the provost on BlueSky. They are the Cool Professors. And they are frauds.
Reposted by Lida Zeitlin-Wu
sonjadrimmer.bsky.social
“AI” is not simply creating a cognitive crisis in learners; it’s also failing to deliver on its own terms (pedagogical “efficiency”) bc it demands that those still committed to educational quality devise nonsensical workarounds, turning our classrooms into bizarre Rube Goldberg learning machines.
kevinmkruse.bsky.social
Keep shoving this unwanted AI shit on teachers and we’ll go back to fucking quills and inkwells
shannonmattern.bsky.social
“…faculty members will be able to click an icon that connects them with various AI features…, like a grading tool, a discussion-post summarizer… Canvas’s parent company, Instructure, is also in partnership w/ OpenAI… so instructors can use generative-AI technology as part of their assignments.”
lidazeitlinwu.bsky.social
My former student is seeking diverse perspectives to better understand how people emotionally and contextually relate to color in digital spaces for his graduate capstone project in UX/UI design, "HueManize." You can access this brief survey here: forms.gle/HFJE39t2gpx3...
HueManize Research Survey
HueManize: A Qualitative Study on Color, Emotion, and Cultural Perception This survey explores how people perceive and emotionally connect to color across different cultural and personal experiences....
forms.gle
lidazeitlinwu.bsky.social
Yep, just read @lnakamura.bsky.social 's "Indigenous Circuits: Navajo Women and the Racialization of Early Electronics Manufacture"
lidazeitlinwu.bsky.social
Ordered immediately.
emilynussbaum.bsky.social
It’s hard to express how perfectly this book is aimed at my demographic: Bechdel superfans who are tearing their hair out about rising fascism and the devolution of cable TV and also, who sit around wondering what’s up with the characters from Dykes To Watch Out For:
lidazeitlinwu.bsky.social
This is so creative and cool!