Brian Powers
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orchestrated.substack.com
Brian Powers
@orchestrated.substack.com
Strategist for Digital Communication Channels @ https://facelift-bbt.com | Herald of Communication Orchestration. https://orchestrated.substack.com/
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I started a new blog a couple of weeks ago to spread the word about the work that we're doing on Communication Orchestration. The process of shipping it to the world is quite immense, so I wanted to document the story and try to drum up some enthusiasm: orchestrated.substack.com/p/behind-the...
Behind the Scenes of Communication Orchestration
And now I find myself writing the defining book on a brand new category - Communication Orchestration.
orchestrated.substack.com
Reposted by Brian Powers
Awful.
French publishing house Harlequin decided to use AI translation instead of human translations.

All their freelance translators (some of whom had been working with Harlequin for +30y!!!) were told they would no longer receive work from Harlequin
December 18, 2025 at 8:43 PM
Reposted by Brian Powers
はてなきあお
たいへいようはひくくうなり
ときはしおにながる

🌊

Endless blue
The Pacific hums softly
Time drifts with the tide.
December 15, 2025 at 8:23 AM
Reposted by Brian Powers
Only Asia can turn cluttered rundown alleys that are a fire inspector's nightmare into the most charming places.

#tokyo
#japan
#photography
December 13, 2025 at 11:36 PM
Reposted by Brian Powers
ふがくしょけい ✨

#silentsunday
#nature
#japan
December 7, 2025 at 2:12 PM
If you ever find yourself looking for an #AI tool to help your AI tool sound less like an AI tool, it might be time to step back and critically consider how much you really care about the outcome you seek to create.
December 5, 2025 at 12:40 AM
Reposted by Brian Powers
When I said I wanted new exhilarating experiences, having a Shonan hawk dive-bomb and steal my lunch is not exactly what I had envisioned...

#japan
#picknick
#wildlife
December 2, 2025 at 7:20 AM
I'm getting so tired of the word "clarity".

I cannot be the only one.
November 29, 2025 at 1:50 PM
Reposted by Brian Powers
The Yamanote line in #tokyo at rush hour:
November 19, 2025 at 11:21 PM
Reposted by Brian Powers
November 9, 2025 at 1:53 PM
Reposted by Brian Powers
Last Chance!

Webinar: Inside Orchestrate is happening tomorrow at 2:15 PM (CET).

Can’t join live? No problem, register anyway, and we’ll send you the recording!
Register here: https://get.facelift-bbt.com/en/inside-orchestrate
November 5, 2025 at 10:00 AM
Reposted by Brian Powers
ふがくしょけい ✨

#fuji
#japan
#silentsunday
November 2, 2025 at 3:16 PM
Reposted by Brian Powers
Inside Orchestrate - New Features, Real Use Cases, Clear Workflows!

It’s happening on November 6 at 2:15 PM (CET):

Register now and save your spot:
https://get.facelift-bbt.com/en/inside-orchestrate
Inside Orchestrate: Neue Features, echte Use Cases, klare Workflows
With the new features introduced in the Autumn Edition, Orchestrate becomes the central hub for your entire communication planning, from social media orchestration to company-wide communication orchestration.
get.facelift-bbt.com
October 27, 2025 at 10:00 AM
Reposted by Brian Powers
First earthquake, check!

I opened the Yurekuru app and found hundreds of little panicked faces staring back at me. Nothing like a shared moment of seismic confusion to make you feel part of the community.

#japan
#earthquake
October 26, 2025 at 1:58 PM
Been in Osaka this week (though this is a pic of Tokyo), working on Orchestrated! Then I remembered that I've never even mentioned metadata in Communication Orchestration material! This is a gross oversight, so here's an article. More on the Facelift blog soon.

open.substack.com/pub/orchestr...
Communication Orchestration and Content Metadata
Content governance is a key part of proper orchestration, and metadata is fundamental to making governance possible.
open.substack.com
October 26, 2025 at 2:53 AM
Reposted by Brian Powers
In September, we launched the Autumn Release, featuring over 30 new product updates.

Since then, we’ve been spotlighting one update every week.
Why? Because orchestration isn’t a one-click job.

Check out the full feature overview: https://fcld.ly/autumn-edition
October 19, 2025 at 10:00 AM
Reposted by Brian Powers
“Well-meaning” people are using machine translation to write Wikipedia articles in languages that they don’t speak themselves, accelerating the degeneration in quality of the web corpus for several languages with relatively few native speakers.

www.technologyreview.com/2025/09/25/1...
How AI and Wikipedia have sent vulnerable languages into a doom spiral
Machine translators have made it easier than ever to create error-plagued Wikipedia articles in obscure languages. What happens when AI models get trained on junk pages?
www.technologyreview.com
October 16, 2025 at 3:14 AM
Reposted by Brian Powers
"users with no mental health problems" is a WILD phrase.
Oh good, ChatGPT is getting "erotica for verified adults" later this year
October 14, 2025 at 5:44 PM
Reposted by Brian Powers
Did you know that European businesses lose around €400 billion per year due to poor communication?

Get the white paper, Communication Orchestration - The Real Price of Content Chaos, here free:

https://fcld.ly/en_communication_orchestration
Communication Orchestration: The Real Price of Content Chaos
Communication Orchestration could stop billion-euro losses.
fcld.ly
October 14, 2025 at 9:00 AM
Reposted by Brian Powers
Keep Your Content Calendar Clean:

With Facelift Orchestrate, there is now a dedicated space for unscheduled drafts, which makes content planning smoother for everyone.

No more hijacked content calendars due to ideas, early drafts or postponed posts! https://fcld.ly/unscheduled-drafts
October 9, 2025 at 9:00 AM
Reposted by Brian Powers
The agenda is live and it’s packed with highlights!

On October 29-30, Entirely Summit will bring marketing and tech leaders to Lisbon.

See the agenda & save your spot:
https://summit.entirely.com/
Home of Entirely Summit 25
Join industry leaders at the Entirely Summit in Lisbon to explore AI marketing strategies, meet decision-makers, and transform your approach to business growth.
summit.entirely.com
October 8, 2025 at 9:00 AM
Reposted by Brian Powers
I just saw someone use the abbreviation “AI;DR” and I’ll be laughing for a while.
October 6, 2025 at 10:00 PM
Reposted by Brian Powers
Customer Service: Germany vs. USA 🤯

Customer service in Europe is not exactly winning any medals, especially in Germany, where people skills and willingness to help are pretty much foreign concepts.

On the other hand, the over-friendliness found in the […]

[Original post on mastodon.social]
September 25, 2025 at 5:29 PM
Reposted by Brian Powers
Your communication workflow is now ready to help you Get Things Done!

The productivity method, Getting Things Done (GTD), developed by David Allen, is ready for Communication Orchestration: https://fcld.ly/gtd
Getting Things Done - With Facelift Orchestrate!
Facelift Orchestrate evolves GTD principles for team collaboration, ensuring clear communication, organized tasks, and strategic alignment across teams.
fcld.ly
September 10, 2025 at 9:00 AM
Reposted by Brian Powers
Die Facelift Autumn Edition ist jetzt live!

Die Facelift Autumn Edition markiert den Beginn einer neuen Art zu arbeiten.

Entdecke die Facelift Autumn Edition: https://editions.facelift-bbt.com/
Facelift Autumn Edition 2025
Facelift Autumn Edition: our biggest release yet, combining Social Media & Communication Orchestration. New features include Storyboards, Task Management, Engage AI, improved analytics & more — helping teams plan smarter, execute faster & play bigger.
editions.facelift-bbt.com
September 9, 2025 at 9:00 AM
Reposted by Brian Powers
Produkt Launch: Facelift Autumn Edition!

In unserem deutschsprachigen Webinar “Play Bigger - CEO Insights” am 09.09, spricht unser CEO Teja Töpfer über unsere Vision und was die neuen Lösungen für dich und dein Team bedeuten.

Jetzt anmelden: https://fcld.ly/ceo-insights
Beyond the Launch: CEO Insights
Begleiten Sie Facelift CEO Teja Töpfer und Director of Brand & Product Marketing Eddie Tan in einem Gespräch darüber, wie sich die Art und Weise verändert, wie Unternehmen Kommunikation planen, abstimmen und aktivieren.
get.facelift-bbt.com
September 5, 2025 at 8:00 AM