Pete
@pete.futbol
I wish someone had told the Sounders this before they did their awful rebrand.
![Designers, in other words, are only part of the equation these days in terms of crafting a brand identity.
"[The process] has been pulled away from graphic designers - specialists - and pulled into this nebulous room of other people who make design decisions by committee," said Ben Mahler, a former creative director at MLS club DC United. "Marketing directors, focus groups, analytics driven shit, it all ends up pushing things into safer territory. It's losing the artistic side and the wonkiness that comes from an individual."](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:fvwukmgefat7jlwwwy3plkfq/bafkreidakvxen2p5inutszuw3xzn65sp5wcyijlbbwm3cofm42qarpkdpm@jpeg)
August 13, 2025 at 3:19 PM
I wish someone had told the Sounders this before they did their awful rebrand.
I recently got an email in the same vein. Absolutely no evidence online this company exists so I assumed they were phishing.
July 4, 2025 at 6:38 PM
I recently got an email in the same vein. Absolutely no evidence online this company exists so I assumed they were phishing.
from @mehrsab.bsky.social, a new twist on Brandolini's law.
June 25, 2025 at 5:32 PM
from @mehrsab.bsky.social, a new twist on Brandolini's law.
I hope you're being sarcastic
June 11, 2025 at 2:01 AM
I hope you're being sarcastic
