Scott Goodacre
@scottgoodacre.co.uk
Freelance marketing trainer and consultant working with new and small businesses, as well as football clubs across Europe. Senior Examiner and end-point assessor for CIM. Founder of The Online Rule.
Writing at dpnds.xyz.
Writing at dpnds.xyz.
Nobody:
Absolutely nobody at all:
LinkedIn:
Absolutely nobody at all:
LinkedIn:
December 17, 2025 at 11:08 AM
Nobody:
Absolutely nobody at all:
LinkedIn:
Absolutely nobody at all:
LinkedIn:
On a similar note, I’ve long hated aggregator accounts for doing exactly this.
The repost button is right there. You can even add your own comments and quote it!
But no. Lift it completely and bury an @ in the thread somewhere. All in the name of reach and monetisation.
The repost button is right there. You can even add your own comments and quote it!
But no. Lift it completely and bury an @ in the thread somewhere. All in the name of reach and monetisation.
This is a good thread! Every week someone reads out a London Centric story on TikTok without credit and does big views. This isn’t a wah wah moan… more that when a big news outlet steals, they know what they’re doing. I think a lot of content creators sincerely think “reading words” *is* reporting?
Comments are like wow great journalism, TikTok influencer, whose “rabbit hole” consisted of screenshotting someone else’s article
December 8, 2025 at 8:14 AM
On a similar note, I’ve long hated aggregator accounts for doing exactly this.
The repost button is right there. You can even add your own comments and quote it!
But no. Lift it completely and bury an @ in the thread somewhere. All in the name of reach and monetisation.
The repost button is right there. You can even add your own comments and quote it!
But no. Lift it completely and bury an @ in the thread somewhere. All in the name of reach and monetisation.
As ever, governments think the solution to unemployment is to throw more morning at the training element.
I’ve worked in apprenticeships for more than 10 years now and the problem is the same: there aren’t enough employers.
www.bbc.co.uk/news/article...
I’ve worked in apprenticeships for more than 10 years now and the problem is the same: there aren’t enough employers.
www.bbc.co.uk/news/article...
Government promises 50,000 new apprenticeships in employment push
Funding will be used to help employ young people in sectors including AI, hospitality and engineering.
www.bbc.co.uk
December 8, 2025 at 7:57 AM
As ever, governments think the solution to unemployment is to throw more morning at the training element.
I’ve worked in apprenticeships for more than 10 years now and the problem is the same: there aren’t enough employers.
www.bbc.co.uk/news/article...
I’ve worked in apprenticeships for more than 10 years now and the problem is the same: there aren’t enough employers.
www.bbc.co.uk/news/article...
Keep coming back to this brilliant @milkkarten.bsky.social piece on post-social media and how businesses should be using their feeds.
The Instagram bit in particular echoes things I’ve been trying to explain to clients for a while now.
open.substack.com/pub/milkkart...
The Instagram bit in particular echoes things I’ve been trying to explain to clients for a while now.
open.substack.com/pub/milkkart...
Post-social media
It's time to rethink what the feed is for.
open.substack.com
December 2, 2025 at 10:50 PM
Keep coming back to this brilliant @milkkarten.bsky.social piece on post-social media and how businesses should be using their feeds.
The Instagram bit in particular echoes things I’ve been trying to explain to clients for a while now.
open.substack.com/pub/milkkart...
The Instagram bit in particular echoes things I’ve been trying to explain to clients for a while now.
open.substack.com/pub/milkkart...
Happy with that. We go again.
December 2, 2025 at 5:43 PM
Happy with that. We go again.
Never want to be *that* parent, but I was struck by the typos in my son’s primary school newsletter this week.
I used to be head of marketing for a college and I would be mortified if something with this many errors went out to parents.
I used to be head of marketing for a college and I would be mortified if something with this many errors went out to parents.
December 2, 2025 at 7:41 AM
Never want to be *that* parent, but I was struck by the typos in my son’s primary school newsletter this week.
I used to be head of marketing for a college and I would be mortified if something with this many errors went out to parents.
I used to be head of marketing for a college and I would be mortified if something with this many errors went out to parents.
My local M&S has big signs outside saying they’re saving the planet by turning the lights off when they’re closed.
That’s just… normal behaviour, isn’t it?
That’s just… normal behaviour, isn’t it?
December 1, 2025 at 1:57 PM
My local M&S has big signs outside saying they’re saving the planet by turning the lights off when they’re closed.
That’s just… normal behaviour, isn’t it?
That’s just… normal behaviour, isn’t it?
Got a trial of Mafia: The Old Country. Only an hour. But it’s ruined by the fact I’ve spent half an hour walking in a straight line following prompts. There’s no worse way to start a game.
November 28, 2025 at 8:51 PM
Got a trial of Mafia: The Old Country. Only an hour. But it’s ruined by the fact I’ve spent half an hour walking in a straight line following prompts. There’s no worse way to start a game.
Enjoyed tUnE-yArDs in Sunderland last night. Wasn’t hugely familiar with them beforehand but a really good show. Amazing what two people can do!
November 28, 2025 at 7:06 AM
Enjoyed tUnE-yArDs in Sunderland last night. Wasn’t hugely familiar with them beforehand but a really good show. Amazing what two people can do!
He’s here and he’s beautiful.
November 21, 2025 at 10:05 AM
He’s here and he’s beautiful.
I’ve had a PS5 since launch, but with a busy job, a family, and trying to cling to what’s left of my social life I don’t get a ton of time to play on it. Mainly because it’s in my home office, so I just want to be out that room.
So I bought a Portal 2 weeks again. And it’s been a revelation.
So I bought a Portal 2 weeks again. And it’s been a revelation.
November 20, 2025 at 7:50 AM
I’ve had a PS5 since launch, but with a busy job, a family, and trying to cling to what’s left of my social life I don’t get a ton of time to play on it. Mainly because it’s in my home office, so I just want to be out that room.
So I bought a Portal 2 weeks again. And it’s been a revelation.
So I bought a Portal 2 weeks again. And it’s been a revelation.
Finished Dispatch last night. An incredible gaming experience, can see why it’s been received the way it has.
I didn’t get the ‘good’ ending, but happy with how it turned out. If I could play again without the missions I’d probably go through again and see the different story beats.
I didn’t get the ‘good’ ending, but happy with how it turned out. If I could play again without the missions I’d probably go through again and see the different story beats.
November 20, 2025 at 7:48 AM
Finished Dispatch last night. An incredible gaming experience, can see why it’s been received the way it has.
I didn’t get the ‘good’ ending, but happy with how it turned out. If I could play again without the missions I’d probably go through again and see the different story beats.
I didn’t get the ‘good’ ending, but happy with how it turned out. If I could play again without the missions I’d probably go through again and see the different story beats.
Relieved to see that Santa is GDPR compliant.
November 9, 2025 at 10:23 AM
Relieved to see that Santa is GDPR compliant.
The worst part - of which there is much competition - of ‘football Twitter’ is the flip-flopping moods of aggregator accounts.
One loss: sack the manager.
One win: we’re the best team ever.
No in-between. No long-term thinking. Just reactionary views designed to maximise engagement.
One loss: sack the manager.
One win: we’re the best team ever.
No in-between. No long-term thinking. Just reactionary views designed to maximise engagement.
October 22, 2025 at 7:05 AM
The worst part - of which there is much competition - of ‘football Twitter’ is the flip-flopping moods of aggregator accounts.
One loss: sack the manager.
One win: we’re the best team ever.
No in-between. No long-term thinking. Just reactionary views designed to maximise engagement.
One loss: sack the manager.
One win: we’re the best team ever.
No in-between. No long-term thinking. Just reactionary views designed to maximise engagement.
Opposition parties aren’t wrong though are they? People who are already working illegally now aren’t suddenly going to change their ways because of a digital ID scheme.
September 26, 2025 at 8:15 PM
Opposition parties aren’t wrong though are they? People who are already working illegally now aren’t suddenly going to change their ways because of a digital ID scheme.
I find Taylor Swift’s marketing approach fascinating.
There’s an album out in just over a week and nobody’s heard a single thing from it. Yet there have been - by my count - 11 different versions of it on sale at various times, with limited edition ones selling out almost instantly.
There’s an album out in just over a week and nobody’s heard a single thing from it. Yet there have been - by my count - 11 different versions of it on sale at various times, with limited edition ones selling out almost instantly.
September 24, 2025 at 8:00 AM
I find Taylor Swift’s marketing approach fascinating.
There’s an album out in just over a week and nobody’s heard a single thing from it. Yet there have been - by my count - 11 different versions of it on sale at various times, with limited edition ones selling out almost instantly.
There’s an album out in just over a week and nobody’s heard a single thing from it. Yet there have been - by my count - 11 different versions of it on sale at various times, with limited edition ones selling out almost instantly.
I don’t know, but I feel like it would be more effective to never mention Reform rather than to mention them continuously. That’s what they want. The Lib Dems as guilty as the BBC here.
September 24, 2025 at 6:04 AM
I don’t know, but I feel like it would be more effective to never mention Reform rather than to mention them continuously. That’s what they want. The Lib Dems as guilty as the BBC here.
Very surprised the BBC are giving time to a man in the middle of court proceedings so that he can sit there and explain why he’s not a bad person.
I’m assuming we’re going to hear from the other party involved next?
www.bbc.co.uk/news/article...
I’m assuming we’re going to hear from the other party involved next?
www.bbc.co.uk/news/article...
Graham Linehan: I don't regret my online posts
The Father Ted writer tells the BBC he stands by his online posts which led to his arrest last week.
www.bbc.co.uk
September 9, 2025 at 6:52 AM
Very surprised the BBC are giving time to a man in the middle of court proceedings so that he can sit there and explain why he’s not a bad person.
I’m assuming we’re going to hear from the other party involved next?
www.bbc.co.uk/news/article...
I’m assuming we’re going to hear from the other party involved next?
www.bbc.co.uk/news/article...
Chuffed we got outstanding from Ofsted. Even happier that this is the photo they chose to send to the trade publications to announce it.
September 3, 2025 at 4:41 PM
Chuffed we got outstanding from Ofsted. Even happier that this is the photo they chose to send to the trade publications to announce it.
Finally a sensible take from someone in a (relative) position of power.
Look at this response from Polanski to Sophie Ridge's attempted gotcha on flags
To *finally* have a mainstream political voice standing up for racialised & minoritised communities being intimidated by the violent fash on our streets
It's really not that hard, is it?
To *finally* have a mainstream political voice standing up for racialised & minoritised communities being intimidated by the violent fash on our streets
It's really not that hard, is it?
September 3, 2025 at 11:04 AM
Finally a sensible take from someone in a (relative) position of power.
Always like seeing new sites pop up out of the ashes of old ones. And the nerd in me loves that they’re using @ghost.org.
Hope this works out for them. We need more high quality culture writing - such as this which nails the joys of easy mode.
www.rogue.site/editorials/v...
Hope this works out for them. We need more high quality culture writing - such as this which nails the joys of easy mode.
www.rogue.site/editorials/v...
September 2, 2025 at 9:48 PM
Always like seeing new sites pop up out of the ashes of old ones. And the nerd in me loves that they’re using @ghost.org.
Hope this works out for them. We need more high quality culture writing - such as this which nails the joys of easy mode.
www.rogue.site/editorials/v...
Hope this works out for them. We need more high quality culture writing - such as this which nails the joys of easy mode.
www.rogue.site/editorials/v...
I’ve got a few thoughts on this - I’ve used AI for more coding work recently and it’s a huge time saver - but my main one is that it’s refreshing to see that even on a newer platform people are still arguing about something they haven’t actually read, or complaining it’s behind a paywall.
A couple months ago I made an unusual request to my editors at @wired.com: I asked if I could go work at a tech company for a few days to learn how to vibe code. Then, for some reason, the $10 billion dollar startup Notion agreed to let me embed with them. 🧵
August 22, 2025 at 7:23 AM
I’ve got a few thoughts on this - I’ve used AI for more coding work recently and it’s a huge time saver - but my main one is that it’s refreshing to see that even on a newer platform people are still arguing about something they haven’t actually read, or complaining it’s behind a paywall.
There’s nothing I love more than pulling together these newsletters.
Don’t get as much time to do them as I’d like to so they’re a bit sporadic, but the reception from subscribers always makes it worthwhile.
Don’t get as much time to do them as I’d like to so they’re a bit sporadic, but the reception from subscribers always makes it worthwhile.
428 posts. 31.8 million likes. 280k comments.
The Premier League’s opening weekend wasn’t just on the pitch, it was on Instagram too. Liverpool might have led the way with 12.7m likes, but Bournemouth and Sunderland stole the
spotlight on engagement.
Read more 👇
onlrl.co/ceylw6
The Premier League’s opening weekend wasn’t just on the pitch, it was on Instagram too. Liverpool might have led the way with 12.7m likes, but Bournemouth and Sunderland stole the
spotlight on engagement.
Read more 👇
onlrl.co/ceylw6
How Premier League clubs kicked off the season on Instagram
Including the weekend's most popular posts, a post-match interview format you're going to want to steal, and a sprinkling of social media updates.
onlrl.co
August 21, 2025 at 8:45 PM
There’s nothing I love more than pulling together these newsletters.
Don’t get as much time to do them as I’d like to so they’re a bit sporadic, but the reception from subscribers always makes it worthwhile.
Don’t get as much time to do them as I’d like to so they’re a bit sporadic, but the reception from subscribers always makes it worthwhile.
We must put AI in all the things.
Good thing no one uses Microsoft Excel for anything related to legal, regulatory or compliance business functions
www.theverge.com/news/761338/...
www.theverge.com/news/761338/...
August 20, 2025 at 6:42 AM
We must put AI in all the things.
Safari is a hot mess isn't it? Finally got fed up of bugs and issues on websites, like things not being clickable and the browser just deciding to not work after the computer has been to sleep, and went back to Chrome.
Everything just immediately works.
Everything just immediately works.
July 17, 2025 at 3:23 PM
Safari is a hot mess isn't it? Finally got fed up of bugs and issues on websites, like things not being clickable and the browser just deciding to not work after the computer has been to sleep, and went back to Chrome.
Everything just immediately works.
Everything just immediately works.