The Strategy Files
@thestrategyfiles.bsky.social
A newsletter about history's most ambitious people in fashion, beauty, and culture.
https://thestrategyfiles.beehiiv.com
📍NYC
Views expressed are my own
https://thestrategyfiles.beehiiv.com
📍NYC
Views expressed are my own
Youthforia failed not because of cancel culture, not because of bad reviews. It failed for the same reason that every brand fails. #youthforia #makeup
August 7, 2025 at 12:11 AM
Youthforia failed not because of cancel culture, not because of bad reviews. It failed for the same reason that every brand fails. #youthforia #makeup
Ignore the yes men! Start listening to the No men. I love Law Roach; I’m gonna have to start watching project runway again #ProjectRunway #LawRoach. 
August 7, 2025 at 12:10 AM
Ignore the yes men! Start listening to the No men. I love Law Roach; I’m gonna have to start watching project runway again #ProjectRunway #LawRoach. 
July 29, 2025 at 3:23 PM
The Gilded Age: a day in the life of a society lady. #thegildedage # hbomax #history
July 29, 2025 at 1:05 PM
The Gilded Age: a day in the life of a society lady. #thegildedage # hbomax #history
Eartha Kitt is proof that you put in the work you can change your life. 
July 25, 2025 at 1:40 AM
Eartha Kitt is proof that you put in the work you can change your life. 
Old brands and pop culture.
July 25, 2025 at 1:40 AM
Old brands and pop culture.
Connie Chung versus some guy named Jim
July 25, 2025 at 1:39 AM
Connie Chung versus some guy named Jim
July 18, 2025 at 1:55 PM
The Girlboss era is alive and well
July 18, 2025 at 1:53 PM
The Girlboss era is alive and well
This might be one of the most *fascinating* founders. I’ve read about all year. The Widow Clicquot #thewidowclicquot #businesssky #femalefounders
July 7, 2025 at 4:14 AM
This might be one of the most *fascinating* founders. I’ve read about all year. The Widow Clicquot #thewidowclicquot #businesssky #femalefounders
Tennis legend Althea Gibson almost quit tennis to join the army. But thankfully, she had a friend who set her down and made her realize it was the dumbest thing she could possibly do. Who is that friend that stopped you from making dumb decisions? #strategy #ambition #altheagibson #tennis #history
May 31, 2025 at 5:56 PM
Tennis legend Althea Gibson almost quit tennis to join the army. But thankfully, she had a friend who set her down and made her realize it was the dumbest thing she could possibly do. Who is that friend that stopped you from making dumb decisions? #strategy #ambition #altheagibson #tennis #history
Althea Gibson, Josephine Baker, and Cristobal Balenciaga all understood the art of the pivot.
May 31, 2025 at 5:48 PM
Althea Gibson, Josephine Baker, and Cristobal Balenciaga all understood the art of the pivot.
May 31, 2025 at 5:45 PM
May 13, 2025 at 3:32 PM
part two: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness ##greenscreen
May 9, 2025 at 5:43 AM
part two: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness ##greenscreen
Part one: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness #greenscreen
May 6, 2025 at 10:42 PM
Part one: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness #greenscreen
7 lessons from Diana Ross: Secrets of A Sparrow #dianaross #thesupremes #motown #greenscreen #memoire #booktok #businesstok #lessons #womeninbusiness
May 5, 2025 at 7:03 PM
7 lessons from Diana Ross: Secrets of A Sparrow #dianaross #thesupremes #motown #greenscreen #memoire #booktok #businesstok #lessons #womeninbusiness
Who should I write about next ? May is for the Met Gala, so I need to choose between Anna Wintour or Dapper Dan. #fashiontok #annawintour #dapperdan #biographies #booktok #themetgala #ambition #strategy #metgala2025 #Vogue #nyc
April 20, 2025 at 5:37 PM
Who should I write about next ? May is for the Met Gala, so I need to choose between Anna Wintour or Dapper Dan. #fashiontok #annawintour #dapperdan #biographies #booktok #themetgala #ambition #strategy #metgala2025 #Vogue #nyc