The Strategy Files
@thestrategyfiles.bsky.social
A newsletter about history's most ambitious people in fashion, beauty, and culture.
https://thestrategyfiles.beehiiv.com
📍NYC
Views expressed are my own
https://thestrategyfiles.beehiiv.com
📍NYC
Views expressed are my own
Youthforia failed not because of cancel culture, not because of bad reviews. It failed for the same reason that every brand fails. #youthforia #makeup
August 7, 2025 at 12:11 AM
Youthforia failed not because of cancel culture, not because of bad reviews. It failed for the same reason that every brand fails. #youthforia #makeup
Ignore the yes men! Start listening to the No men. I love Law Roach; I’m gonna have to start watching project runway again #ProjectRunway #LawRoach. 
August 7, 2025 at 12:10 AM
Ignore the yes men! Start listening to the No men. I love Law Roach; I’m gonna have to start watching project runway again #ProjectRunway #LawRoach. 
July 29, 2025 at 3:23 PM
The Gilded Age: a day in the life of a society lady. #thegildedage # hbomax #history
July 29, 2025 at 1:05 PM
The Gilded Age: a day in the life of a society lady. #thegildedage # hbomax #history
Eartha Kitt is proof that you put in the work you can change your life. 
July 25, 2025 at 1:40 AM
Eartha Kitt is proof that you put in the work you can change your life. 
Old brands and pop culture.
July 25, 2025 at 1:40 AM
Old brands and pop culture.
Connie Chung versus some guy named Jim
July 25, 2025 at 1:39 AM
Connie Chung versus some guy named Jim
July 18, 2025 at 1:55 PM
The Girlboss era is alive and well
July 18, 2025 at 1:53 PM
The Girlboss era is alive and well
This might be one of the most *fascinating* founders. I’ve read about all year. The Widow Clicquot #thewidowclicquot #businesssky #femalefounders
July 7, 2025 at 4:14 AM
This might be one of the most *fascinating* founders. I’ve read about all year. The Widow Clicquot #thewidowclicquot #businesssky #femalefounders
Tennis legend Althea Gibson almost quit tennis to join the army. But thankfully, she had a friend who set her down and made her realize it was the dumbest thing she could possibly do. Who is that friend that stopped you from making dumb decisions? #strategy #ambition #altheagibson #tennis #history
May 31, 2025 at 5:56 PM
Tennis legend Althea Gibson almost quit tennis to join the army. But thankfully, she had a friend who set her down and made her realize it was the dumbest thing she could possibly do. Who is that friend that stopped you from making dumb decisions? #strategy #ambition #altheagibson #tennis #history
Althea Gibson, Josephine Baker, and Cristobal Balenciaga all understood the art of the pivot.
May 31, 2025 at 5:48 PM
Althea Gibson, Josephine Baker, and Cristobal Balenciaga all understood the art of the pivot.
May 31, 2025 at 5:45 PM
May 13, 2025 at 3:32 PM
thestrategyfiles.beehiiv.com/p/diana-ross-1
The Ambition of Diana Ross (part one)
#dianaross #ambition #themetgala #womeninbusiness #motown #thesupremes
The Ambition of Diana Ross (part one)
#dianaross #ambition #themetgala #womeninbusiness #motown #thesupremes
What Founders Can Learn From The Ambition of Diana Ross
File N°34.
thestrategyfiles.beehiiv.com
May 10, 2025 at 9:35 PM
thestrategyfiles.beehiiv.com/p/diana-ross-1
The Ambition of Diana Ross (part one)
#dianaross #ambition #themetgala #womeninbusiness #motown #thesupremes
The Ambition of Diana Ross (part one)
#dianaross #ambition #themetgala #womeninbusiness #motown #thesupremes
part two: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness ##greenscreen
May 9, 2025 at 5:43 AM
part two: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness ##greenscreen
Part one: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness #greenscreen
May 6, 2025 at 10:42 PM
Part one: The Ambition of Diana Ross #dianaross #ambition #themetgala #womeninbusiness #greenscreen
7 lessons from Diana Ross: Secrets of A Sparrow #dianaross #thesupremes #motown #greenscreen #memoire #booktok #businesstok #lessons #womeninbusiness
May 5, 2025 at 7:03 PM
7 lessons from Diana Ross: Secrets of A Sparrow #dianaross #thesupremes #motown #greenscreen #memoire #booktok #businesstok #lessons #womeninbusiness
Who should I write about next ? May is for the Met Gala, so I need to choose between Anna Wintour or Dapper Dan. #fashiontok #annawintour #dapperdan #biographies #booktok #themetgala #ambition #strategy #metgala2025 #Vogue #nyc
April 20, 2025 at 5:37 PM
Who should I write about next ? May is for the Met Gala, so I need to choose between Anna Wintour or Dapper Dan. #fashiontok #annawintour #dapperdan #biographies #booktok #themetgala #ambition #strategy #metgala2025 #Vogue #nyc
Let's talk about the rise of Carrie Marcus Neiman, who was one of the co-founders of Neiman Marcus.
#femalefounders
#startrups #buildinginpublic
#womeninbusiness
#femalefounders
#startrups #buildinginpublic
#womeninbusiness
February 28, 2025 at 5:02 AM
Let's talk about the rise of Carrie Marcus Neiman, who was one of the co-founders of Neiman Marcus.
#femalefounders
#startrups #buildinginpublic
#womeninbusiness
#femalefounders
#startrups #buildinginpublic
#womeninbusiness
How Janice Bryant Howroyd Started A Billion Dollar Company
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#femalefounders #startrups #buildinginpublic #womeninbusiness
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#femalefounders #startrups #buildinginpublic #womeninbusiness
February 23, 2025 at 9:25 PM
How Janice Bryant Howroyd Started A Billion Dollar Company
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#femalefounders #startrups #buildinginpublic #womeninbusiness
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#femalefounders #startrups #buildinginpublic #womeninbusiness
Let’s Discuss Martha Stewart's Ability To Make Literally Anything Profitable for Decades
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February 23, 2025 at 8:59 PM
Let’s Discuss Martha Stewart's Ability To Make Literally Anything Profitable for Decades
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I finally fixed my welcome email sequence!
The automation works as expected
Readers get 2 emails
The copy is in my voice
Next task: outlining this Martha Stewart post #newsletter #writersky #buildingonpublic
The automation works as expected
Readers get 2 emails
The copy is in my voice
Next task: outlining this Martha Stewart post #newsletter #writersky #buildingonpublic
a woman carrying a red purse walks with a man
ALT: a woman carrying a red purse walks with a man
media.tenor.com
February 16, 2025 at 3:05 PM
I finally fixed my welcome email sequence!
The automation works as expected
Readers get 2 emails
The copy is in my voice
Next task: outlining this Martha Stewart post #newsletter #writersky #buildingonpublic
The automation works as expected
Readers get 2 emails
The copy is in my voice
Next task: outlining this Martha Stewart post #newsletter #writersky #buildingonpublic
Julius Caesar scolding the pirates that kidnapped him
because the ransom was TOO LOW
because the ransom was TOO LOW
Like, please don’t push me to my most relentless form, she’s a very difficult person.
February 8, 2025 at 3:06 PM
Julius Caesar scolding the pirates that kidnapped him
because the ransom was TOO LOW
because the ransom was TOO LOW